A data profile of the people who buy, follow and care about Hinduism in India — modelled from more than twelve digital signal sources. Hinduism has an estimated audience of 17,310,881 people in India.
The average Hinduism fan in India is 32.2 years old, more male, and lives primarily in West Bengal.
The audience is concentrated in West Bengal, Maharashtra, Uttar Pradesh.
Top brand affinities include Bhojpuri language, Peacemaker, Public broadcasting, with strongest over-indexing on Bhojpuri language (1.64× the country average).
Demographically, the Hinduism audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Hinduism fan in India is more male, around 32.2 years old, with strong Spirituality tendencies and a notable affinity for Bhojpuri language.
The key figures that characterise the Hinduism profile in India.
24.5% are female, 75.5% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 24.5% |
| Male | 75.5% |
| Average age | 32.2 |
| Estimated audience size | 17,310,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 8% |
of the worldwide Hinduism audience comes from India.
| Country | Share |
|---|---|
| India | 18.0% |
| China | 12.0% |
| United States | 10.2% |
Where the Hinduism audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Assam | ~400K | 2.21× | |
| 02 | West Bengal | ~800K | 1.55× | |
| 03 | Jammu and Kashmir | ~100K | 1.43× | |
| 04 | Tripura | ~30K | 1.40× | |
| 05 | Kerala | ~400K | 1.38× | |
| 06 | Telangana | ~300K | 1.21× | |
| 07 | Manipur | ~20K | 1.13× | |
| 08 | Tamil Nadu | ~500K | 1.11× | |
| 09 | Jharkhand | ~200K | 1.11× | |
| 10 | Andhra Pradesh | ~200K | 1.03× | |
| 11 | Nagaland | ~10K | 1.02× | |
| 12 | Arunachal Pradesh | ~10K | 1.01× | |
| 13 | Bihar | ~300K | 1.00× | |
| 14 | Sikkim | ~8K | 0.99× | |
| 15 | Meghalaya | ~20K | 0.96× | |
| 16 | Karnataka | ~400K | 0.95× | |
| 17 | Goa | ~20K | 0.95× | |
| 18 | Mizoram | ~10K | 0.93× | |
| 19 | Odisha | ~200K | 0.88× | |
| 20 | Uttarakhand | ~70K | 0.83× | |
| 21 | Himachal Pradesh | ~50K | 0.80× | |
| 22 | Maharashtra | ~700K | 0.78× | |
| 23 | Uttar Pradesh | ~600K | 0.72× | |
| 24 | Madhya Pradesh | ~200K | 0.68× | |
| 25 | Chhattisgarh | ~80K | 0.67× | |
| 26 | Haryana | ~100K | 0.63× | |
| 27 | Punjab (region) | ~100K | 0.61× | |
| 28 | Gujarat | ~300K | 0.60× | |
| 29 | Rajasthan | ~200K | 0.55× |
The strongest cross-interests of the Hinduism audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whispers | Music & Radio | 2.31× | ||
| 02 | Sholay The Movie | Movie / TV Show / Series | 2.16× | ||
| 03 | Mohit Sharma | Business & Career | 2.09× | ||
| 04 | Hovercraft | Cars & Mobility | 1.86× | ||
| 05 | Süper Lig | Sports | 1.72× | ||
| 06 | Public broadcasting | Movies & TV | 1.65× | ||
| 07 | Daredevil (film) | Movies & TV | 1.65× | ||
| 08 | Bhojpuri language | Politics & Society | 1.64× | ||
| 09 | Corruption awareness | Politics & Society | 1.63× | ||
| 10 | Circus | Kids & Family | 1.63× | ||
| 11 | Proxy server | Internet & Social Media | 1.61× | ||
| 12 | Peacemaker | Movies & TV | 1.60× | ||
| 13 | Radhika (Malayalam actress) | Movies & TV | 1.56× | ||
| 14 | Jeddah | Politics & Society | 1.56× | ||
| 15 | Dinamalar | News | 1.55× | ||
| 16 | Tamil literature | Literature | 1.55× | ||
| 17 | Spearfishing | Sports | 1.55× | ||
| 18 | RAI | Movies & TV | 1.54× | ||
| 19 | Fast bowling | Sports | 1.54× | ||
| 20 | ei samay | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.82× | |
| Tradition | CONSERVATISM | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.31× | |
| Sustainability | BALANCE | 0.38× | |
| Design Affinity | PREMIUM | 0.39× |
Hinduism has an estimated audience of 17,310,881 people in India, concentrated in West Bengal and Maharashtra.
24.5% of Hinduism fans are female, 75.5% are male, with an average age of 32.2 years.
Hinduism fans show strongest brand affinity for Bhojpuri language (1.64×), Peacemaker (1.6×), and Public broadcasting (1.65×) over the country average.
Hinduism fans in India are most concentrated in West Bengal (reach ~800K), Maharashtra (reach ~700K), and Uttar Pradesh (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Hinduism itself, the audience over-indexes on Peacemaker (1.6×), Public broadcasting (1.65×), Dinamalar (1.55×), and Proxy server (1.61×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Hinduism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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