A data profile of the people who buy, follow and care about Tamil literature in India — modelled from more than twelve digital signal sources. Tamil literature has an estimated audience of 3,189,333 people in India.
Tamil literature has an estimated audience of 3,189,333 people in India. 39.0% are female, 61.0% are male, average age 28.7. Top brand affinities: India national cricket team, Virat Kohli, Chennai Super Kings, Chennai, Cooking.
Top brand affinities include India national cricket team, Virat Kohli, Chennai Super Kings, with strongest over-indexing on India national cricket team (1.6× the country average).
Demographically, the Tamil literature audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Tamil literature fan in India is more male, around 28.7 years old, with strong Spirituality tendencies and a notable affinity for India national cricket team.
The key figures that characterise the Tamil literature profile in India.
39.0% are female, 61.0% are male, average age 28.7.
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 28.7 |
| Estimated audience size | 3,189,333 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 32% | |
| 30-39 | 13% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Tamil literature audience comes from India.
| Country | Share |
|---|---|
| India | 66.2% |
| United States | 5.1% |
| United Arab Emirates | 4.2% |
The strongest cross-interests of the Tamil literature audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Badminton | Sports | 3.03× | ||
| 02 | Buddhism | Health | 3.00× | ||
| 03 | Internet meme | Internet & Social Media | 2.30× | ||
| 04 | Pakistan national cricket team | Sports | 2.20× | ||
| 05 | England cricket team | Sports | 2.12× | ||
| 06 | Party dress | Fashion & Accessoires | 2.08× | ||
| 07 | Chennai | Travel & Leisure | 2.01× | ||
| 08 | Energy | Home & Garden | 1.89× | ||
| 09 | Street food | Food & Beverages | 1.88× | ||
| 10 | Cash on delivery | Business & Career | 1.83× | ||
| 11 | Religion | Business & Career | 1.72× | ||
| 12 | Chennai Super Kings | Sports | 1.69× | ||
| 13 | Kolkata Knight Riders | Sports | 1.68× | ||
| 14 | Rohit Sharma | Sports | 1.67× | ||
| 15 | Radio | Technology & Electronics | 1.65× | ||
| 16 | India national cricket team | Sports | 1.60× | ||
| 17 | Virat Kohli | Sports | 1.56× | ||
| 18 | Cooking | Food & Beverages | 1.55× | ||
| 19 | Hinduism | Politics & Society | 1.55× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.02× | |
| Tradition | CONSERVATISM | 1.64× | |
| Need for Security | CONSERVATISM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.60× | |
| Quality Awareness | PREMIUM | 0.63× | |
| Price Sensitivity | PREMIUM | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Tamil literature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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