A data profile of the people who buy, follow and care about Badminton in India — modelled from more than twelve digital signal sources. Badminton has an estimated audience of 4,426,110 people in India.
The average Badminton fan in India is 30.4 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include Asia Cup, Chennai Super Kings, Oneindia Tamil, with strongest over-indexing on Asia Cup (2.03× the country average).
Demographically, the Badminton audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Badminton fan in India is more male, around 30.4 years old, with strong Community Orientation tendencies and a notable affinity for Asia Cup.
The key figures that characterise the Badminton profile in India.
17.9% are female, 82.1% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 17.9% |
| Male | 82.1% |
| Average age | 30.4 |
| Estimated audience size | 4,426,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 29% | |
| 30-39 | 17% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Badminton audience comes from India.
| Country | Share |
|---|---|
| United States | 10.3% |
| Indonesia | 10.3% |
| India | 9.2% |
Where the Badminton audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~100K | 1.37× | |
| 02 | Uttarakhand | ~30K | 1.28× | |
| 03 | Karnataka | ~100K | 1.23× | |
| 04 | Telangana | ~80K | 1.23× | |
| 05 | Goa | ~5K | 1.18× | |
| 06 | Sikkim | ~2K | 1.16× | |
| 07 | Arunachal Pradesh | ~3K | 1.15× | |
| 08 | Himachal Pradesh | ~20K | 1.11× | |
| 09 | Manipur | ~6K | 1.10× | |
| 10 | Nagaland | ~3K | 1.08× | |
| 11 | Assam | ~50K | 1.06× | |
| 12 | Uttar Pradesh | ~200K | 1.05× | |
| 13 | Maharashtra | ~200K | 1.02× | |
| 14 | Tripura | ~6K | 1.01× | |
| 15 | Madhya Pradesh | ~80K | 1.00× | |
| 16 | Chhattisgarh | ~30K | 1.00× | |
| 17 | Odisha | ~50K | 0.97× | |
| 18 | Jharkhand | ~40K | 0.94× | |
| 19 | Andhra Pradesh | ~50K | 0.93× | |
| 20 | Kerala | ~60K | 0.90× | |
| 21 | Rajasthan | ~90K | 0.88× | |
| 22 | Haryana | ~50K | 0.86× | |
| 23 | Bihar | ~70K | 0.84× | |
| 24 | Punjab (region) | ~50K | 0.83× | |
| 25 | Gujarat | ~100K | 0.82× | |
| 26 | Jammu and Kashmir | ~20K | 0.82× | |
| 27 | Mizoram | ~2K | 0.79× | |
| 28 | Meghalaya | ~3K | 0.71× | |
| 29 | West Bengal | ~90K | 0.69× |
The strongest cross-interests of the Badminton audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BWF World Championships | Sports | 7.22× | ||
| 02 | Jwala Gutta | Sports | 6.95× | ||
| 03 | Badminton Asia Championships | Sports | 6.75× | ||
| 04 | Oneindia Tamil | News | 3.13× | ||
| 05 | Tamil literature | Literature | 3.03× | ||
| 06 | Dinamalar | News | 2.34× | ||
| 07 | Jasprit Bumrah | Sports | 2.15× | ||
| 08 | Ishan Kishan | Sports | 2.14× | ||
| 09 | Asia Cup | Sports | 2.03× | ||
| 10 | Sportskeeda | Sports | 2.01× | ||
| 11 | Shreyas Iyer | Sports | 2.00× | ||
| 12 | South Africa national cricket team | Sports | 1.88× | ||
| 13 | England cricket team | Sports | 1.85× | ||
| 14 | Sunrisers Hyderabad | Sports | 1.75× | ||
| 15 | Big Bash League | Sports | 1.75× | ||
| 16 | Hardik Pandya | Sports | 1.74× | ||
| 17 | Transport | Cars & Mobility | 1.71× | ||
| 18 | Actor Vijay | Movies & TV | 1.68× | ||
| 19 | Pro Kabaddi | Sports | 1.56× | ||
| 20 | Chennai Super Kings | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.14× | |
| Need for Security | CONSERVATISM | 1.02× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.55× | |
| Early Adopter Mentality | POWER | 0.55× | |
| Design Affinity | PREMIUM | 0.55× |
Badminton has an estimated audience of 4,426,110 people in India, concentrated in Uttar Pradesh and Maharashtra.
17.9% of Badminton fans are female, 82.1% are male, with an average age of 30.4 years.
Badminton fans show strongest brand affinity for Asia Cup (2.03×), Chennai Super Kings (1.55×), and Oneindia Tamil (3.13×) over the country average.
Badminton fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~200K), and Tamil Nadu (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Badminton itself, the audience over-indexes on Chennai Super Kings (1.55×), Oneindia Tamil (3.13×), Transport (1.71×), and BWF World Championships (7.22×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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