Badminton Audience in Germany
Badminton has an estimated audience of 1,843,915 people in Germany. 32.4% are female, 67.6% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: VfL Wolfsburg, RB Leipzig, SV Werder Bremen, FC Augsburg, Eintracht Braunschweig.
The average Badminton fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include VfL Wolfsburg, RB Leipzig, SV Werder Bremen, with strongest over-indexing on VfL Wolfsburg (18.44× the country average). Demographically, the Badminton audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Badminton fans
| Metric | Value |
|---|---|
| Female | 32.4% |
| Male | 67.6% |
| Average age | 35.3 |
| Estimated audience size | 1,843,915 |
Audience persona
The typical Badminton fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for VfL Wolfsburg.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 538,158 | 1.33× |
| Bayern | 302,331 | 1.02× |
| Baden-Württemberg | 274,580 | 1.09× |
| Niedersachsen | 183,676 | 1.03× |
| Hessen | 172,692 | 1.23× |
| Berlin | 109,270 | 1.33× |
| Rheinland-Pfalz | 89,774 | 0.97× |
| Sachsen | 83,045 | 0.92× |
| Schleswig-Holstein | 58,226 | 0.88× |
| Brandenburg | 49,522 | 0.87× |
| Hamburg | 45,929 | 1.1× |
| Thüringen | 38,694 | 0.82× |
| Sachsen-Anhalt | 37,944 | 0.79× |
| Mecklenburg-Vorpommern | 26,882 | 0.76× |
| Saarland | 20,192 | 0.89× |
| Bremen | 15,203 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VfL Wolfsburg | 18.44× | Sports |
| RB Leipzig | 7.91× | Sports |
| SV Werder Bremen | 5.02× | Sports |
| FC Augsburg | 13.77× | Sports |
| Eintracht Braunschweig | 10.21× | Sports |
| VfB Lübeck | 36.64× | Sports |
| SC Freiburg | 8.27× | Sports |
| Transfermarkt | 4.92× | Sports |
| Borussia Dortmund | 2.55× | Sports |
| 1. FC Union Berlin | 9.2× | Sports |
| Lena Oberdorf | 11.54× | Sports |
| 2. Bundesliga | 3.6× | Sports |
| Eintracht Frankfurt | 3.31× | Sports |
| FC St. Pauli | 6.21× | Sports |
| Hannover 96 | 5.21× | Sports |
| Sports | 1.91× | Sports |
| Sprint (running) | 5.96× | Sports |
| VfL Wolfsburg (women) | 7.32× | Sports |
| FC Schalke 04 | 3.54× | Sports |
| Women's soccer | 4.65× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.12 |
| Sports Activity | POWER | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| Patriotism | CONSERVATISM | 1.08 |
| Risk Appetite | THRILL | 0.96 |
| Convenience Orientation | PREMIUM | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.3% |
| Indonesia | 10.3% |
| India | 9.3% |
See Badminton audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Badminton have in Germany?
Badminton has an estimated audience of 1,843,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Badminton fans?
32.4% of Badminton fans are female, 67.6% are male, with an average age of 35.3 years.
Which brands do Badminton fans like most?
Badminton fans show strongest brand affinity for VfL Wolfsburg (18.44×), RB Leipzig (7.91×), and SV Werder Bremen (5.02×) over the country average.
Where do Badminton fans live in Germany?
Badminton fans in Germany are most concentrated in Nordrhein-Westfalen (reach 538,158), Bayern (reach 302,331), and Baden-Württemberg (reach 274,580). These three regions account for the largest share of the active audience.
What other brands do Badminton fans also like?
Beyond Badminton itself, the audience over-indexes on RB Leipzig (7.91×), SV Werder Bremen (5.02×), FC Augsburg (13.77×), and Eintracht Braunschweig (10.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.