Rascasse Audience Intelligence

Badminton Audience in Germany

A data profile of the people who buy, follow and care about Badminton in Germany — modelled from more than twelve digital signal sources. Badminton has an estimated audience of 1,843,915 people in Germany.

#74among Sport in Germany#2073among Topic in Germany#329in Sports

The average Badminton fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include VfL Wolfsburg, RB Leipzig, SV Werder Bremen, with strongest over-indexing on VfL Wolfsburg (18.44× the country average).

Demographically, the Badminton audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Badminton fan in Germany is more male, around 35.3 years old, with strong Career Orientation tendencies and a notable affinity for VfL Wolfsburg.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Badminton profile in Germany.

Audience size
1.8M
in Germany
Gender
32.4%♀
67.6% male
Age
35.3
average years
Country rank
#3649
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Badminton fans

32.4% are female, 67.6% are male, average age 35.3.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Badminton audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age35.3
Estimated audience size1,843,915
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Badminton audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4920%
50+11%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Badminton audience comes from Germany.

Worldwide audience distribution share by country for Badminton
CountryShare
United States10.3%
Indonesia10.3%
India9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Badminton audience in Germany is strongest.

Fig. 05

Top regions by affinity

Badminton fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.30×
02Berlin~100K1.27×
03Hessen~200K1.19×
04Hamburg~50K1.11×
05Baden-Württemberg~300K1.05×
06Bremen~20K1.05×
07Niedersachsen~200K1.01×
08Bayern~300K0.98×
09Rheinland-Pfalz~90K0.95×
10Saarland~20K0.94×
11Sachsen~80K0.93×
12Schleswig-Holstein~60K0.89×
13Brandenburg~50K0.87×
14Thüringen~40K0.86×
15Sachsen-Anhalt~40K0.82×
16Mecklenburg-Vorpommern~30K0.81×
Fig. 06

Affinity by region

Affinity by region — Badminton, Germany
0.81×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Badminton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Badminton audience
#·InterestCategoryAffinity×
01VfB LübeckSports36.64×
02VfL WolfsburgSports18.44×
03FC AugsburgSports13.77×
04Lena OberdorfSports11.54×
05Eintracht BraunschweigSports10.21×
061. FC Union BerlinSports9.20×
07Fortuna DüsseldorfSports8.67×
08SC FreiburgSports8.27×
09RB LeipzigSports7.91×
101. FSV Mainz 05Sports6.50×
11FC St. PauliSports6.21×
12Hannover 96Sports5.21×
13SV Werder BremenSports5.02×
14TransfermarktSports4.92×
15Borussia MönchengladbachSports3.90×
162. BundesligaSports3.60×
17Eintracht FrankfurtSports3.31×
18Borussia DortmundSports2.55×
19FC Bayern MunichSports1.94×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Badminton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Badminton audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.21×
Need for SecurityCONSERVATISM1.17×
PatriotismCONSERVATISM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Badminton audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.77×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Badminton have in Germany?

Badminton has an estimated audience of 1,843,915 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Badminton fans?

32.4% of Badminton fans are female, 67.6% are male, with an average age of 35.3 years.

03

Which brands do Badminton fans like most?

Badminton fans show strongest brand affinity for VfL Wolfsburg (18.44×), RB Leipzig (7.91×), and SV Werder Bremen (5.02×) over the country average.

04

Where do Badminton fans live in Germany?

Badminton fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Badminton fans also like?

Beyond Badminton itself, the audience over-indexes on RB Leipzig (7.91×), SV Werder Bremen (5.02×), FC Augsburg (13.77×), and SC Freiburg (8.27×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Badminton audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Badminton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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