FC Augsburg Audience in Germany
FC Augsburg has an estimated audience of 1,913,832 people in Germany. 22.7% are female, 77.3% are male, average age 34.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Hannover 96, DFB-Pokal, SC Freiburg, Borussia Dortmund, Dynamo Dresden.
The average FC Augsburg fan in Germany is 34.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Hannover 96, DFB-Pokal, SC Freiburg, with strongest over-indexing on Hannover 96 (21.18× the country average). Demographically, the FC Augsburg audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of FC Augsburg fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 34.7 |
| Estimated audience size | 1,913,832 |
Audience persona
The typical FC Augsburg fan in Germany is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hannover 96.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,301,204 | 4.23× |
| Baden-Württemberg | 358,165 | 1.37× |
| Nordrhein-Westfalen | 344,020 | 0.82× |
| Niedersachsen | 150,688 | 0.81× |
| Hessen | 129,640 | 0.89× |
| Rheinland-Pfalz | 80,479 | 0.84× |
| Sachsen | 69,813 | 0.74× |
| Berlin | 57,673 | 0.67× |
| Schleswig-Holstein | 49,548 | 0.72× |
| Brandenburg | 40,519 | 0.68× |
| Hamburg | 31,791 | 0.74× |
| Thüringen | 30,514 | 0.63× |
| Sachsen-Anhalt | 30,434 | 0.61× |
| Mecklenburg-Vorpommern | 20,007 | 0.55× |
| Bremen | 18,766 | 1.15× |
| Saarland | 12,887 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hannover 96 | 21.18× | Sports |
| DFB-Pokal | 20.13× | Sports |
| SC Freiburg | 21.07× | Sports |
| Borussia Dortmund | 6.55× | Sports |
| Dynamo Dresden | 13.15× | Sports |
| 1. FC Nürnberg | 19.91× | Sports |
| Hertha BSC | 13.72× | Sports |
| 2. Bundesliga | 8.83× | Sports |
| F.C. Hansa Rostock | 14.7× | Sports |
| VfL Wolfsburg | 16.76× | Sports |
| RB Leipzig | 10.77× | Sports |
| SV Werder Bremen | 7.32× | Sports |
| Eintracht Braunschweig | 15.96× | Sports |
| Transfermarkt | 8.24× | Sports |
| Paris Saint-Germain Féminines | 18.91× | Sports |
| 1. FSV Mainz 05 | 18.11× | Sports |
| 3. Liga | 10.98× | Sports |
| 1. FC Kaiserslautern | 12.57× | Sports |
| VfB Stuttgart | 7.09× | Sports |
| FIFA World Cup | 5.21× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.29 |
| Sports Activity | POWER | 1.14 |
| Risk Appetite | THRILL | 1.05 |
| Tradition | CONSERVATISM | 1.01 |
| Healthy Lifestyle | BALANCE | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.9% |
| Brazil | 4.6% |
| United States | 2.7% |
See FC Augsburg audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does FC Augsburg have in Germany?
FC Augsburg has an estimated audience of 1,913,832 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of FC Augsburg fans?
22.7% of FC Augsburg fans are female, 77.3% are male, with an average age of 34.7 years.
Which brands do FC Augsburg fans like most?
FC Augsburg fans show strongest brand affinity for Hannover 96 (21.18×), DFB-Pokal (20.13×), and SC Freiburg (21.07×) over the country average.
Where do FC Augsburg fans live in Germany?
FC Augsburg fans in Germany are most concentrated in Bayern (reach 1,301,204), Baden-Württemberg (reach 358,165), and Nordrhein-Westfalen (reach 344,020). These three regions account for the largest share of the active audience.
What other brands do FC Augsburg fans also like?
Beyond FC Augsburg itself, the audience over-indexes on DFB-Pokal (20.13×), SC Freiburg (21.07×), Borussia Dortmund (6.55×), and Dynamo Dresden (13.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FC Augsburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.