VfB Lübeck Audience in Germany
A data profile of the people who buy, follow and care about VfB Lübeck in Germany — modelled from more than twelve digital signal sources. VfB Lübeck has an estimated audience of 222,420 people in Germany.
The average VfB Lübeck fan in Germany is 24.8 years old, more male, and lives primarily in Schleswig-Holstein.
The audience is concentrated in Schleswig-Holstein, Hamburg, Nordrhein-Westfalen.
Top brand affinities include Holstein Kiel, Badminton, Table tennis, with strongest over-indexing on Holstein Kiel (40.2× the country average).
Demographically, the VfB Lübeck audience skews more male with an average age of 24.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical VfB Lübeck fan in Germany is more male, around 24.8 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.
At a glance
The key figures that characterise the VfB Lübeck profile in Germany.
Search interest · 12-month trend
Demographics of VfB Lübeck fans
12.7% are female, 87.3% are male, average age 24.8.
Gender split
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 24.8 |
| Estimated audience size | 222,420 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 72% | |
| 20-29 | 11% | |
| 30-39 | 8% | |
| 40-49 | 6% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide VfB Lübeck audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 81.0% |
| Brazil | 3.2% |
| China | 1.0% |
Geography
Where the VfB Lübeck audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Schleswig-Holstein | ~80K | 10.21× | |
| 02 | Hamburg | ~10K | 2.46× | |
| 03 | Mecklenburg-Vorpommern | ~4K | 1.03× | |
| 04 | Niedersachsen | ~10K | 0.46× | |
| 05 | Bremen | <1K | 0.39× | |
| 06 | Saarland | <1K | 0.27× | |
| 07 | Berlin | ~2K | 0.24× | |
| 08 | Sachsen-Anhalt | ~1K | 0.23× | |
| 09 | Nordrhein-Westfalen | ~10K | 0.22× | |
| 10 | Sachsen | ~2K | 0.20× | |
| 11 | Thüringen | ~1K | 0.20× | |
| 12 | Brandenburg | ~1K | 0.19× | |
| 13 | Hessen | ~3K | 0.15× | |
| 14 | Rheinland-Pfalz | ~2K | 0.15× | |
| 15 | Bayern | ~4K | 0.12× | |
| 16 | Baden-Württemberg | ~3K | 0.11× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the VfB Lübeck audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holstein Kiel | Sports | 40.20× | ||
| 02 | Badminton | Sports | 36.64× | ||
| 03 | Table tennis | Sports | 19.79× | ||
| 04 | Joachim Löw | Sports | 11.05× | ||
| 05 | Hamburger SV | Sports | 9.15× | ||
| 06 | 3. Liga | Sports | 7.68× | ||
| 07 | FC Energie Cottbus | Sports | 7.68× | ||
| 08 | SC Preußen Münster | Sports | 7.68× | ||
| 09 | Rot-Weiss Essen | Sports | 7.68× | ||
| 10 | TSV 1860 München | Sports | 7.68× | ||
| 11 | Women's soccer | Sports | 7.39× | ||
| 12 | Dynamo Dresden | Sports | 6.91× | ||
| 13 | SV Werder Bremen | Sports | 5.73× | ||
| 14 | Handball | Sports | 5.40× | ||
| 15 | Hannover 96 | Sports | 4.92× | ||
| 16 | Sportschau | Sports | 4.43× | ||
| 17 | FC Schalke 04 | Sports | 3.51× | ||
| 18 | UEFA Champions League | Sports | 2.16× | ||
| 19 | FIFA World Cup | Sports | 2.11× | ||
| 20 | Bundesliga | Sports | 2.06× |
Personality of the VfB Lübeck audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.69× | |
| Spirituality | BALANCE | 1.28× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.29× | |
| Risk Appetite | THRILL | 0.46× | |
| Mindfulness | BALANCE | 0.49× |
Frequently asked questions
How many fans does VfB Lübeck have in Germany?
VfB Lübeck has an estimated audience of 222,420 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of VfB Lübeck fans?
12.7% of VfB Lübeck fans are female, 87.3% are male, with an average age of 24.8 years.
Which brands do VfB Lübeck fans like most?
VfB Lübeck fans show strongest brand affinity for Holstein Kiel (40.2×), Badminton (36.64×), and Table tennis (19.79×) over the country average.
Where do VfB Lübeck fans live in Germany?
VfB Lübeck fans in Germany are most concentrated in Schleswig-Holstein (reach ~80K), Hamburg (reach ~10K), and Nordrhein-Westfalen (reach ~10K). These three regions account for the largest share of the active audience.
What other brands do VfB Lübeck fans also like?
Beyond VfB Lübeck itself, the audience over-indexes on Badminton (36.64×), Table tennis (19.79×), Hamburger SV (9.15×), and SV Werder Bremen (5.73×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for VfB Lübeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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