VfB Lübeck Audience in Germany
VfB Lübeck has an estimated audience of 239,017 people in Germany. 12.7% are female, 87.3% are male, average age 24.8. Top regions: Schleswig-Holstein, Hamburg, Nordrhein-Westfalen. Top brand affinities: Holstein Kiel, Badminton, Table tennis, Hamburger SV, SV Werder Bremen.
The average VfB Lübeck fan in Germany is 24.8 years old, more male, and lives primarily in Schleswig-Holstein. The audience is concentrated in Schleswig-Holstein, Hamburg, Nordrhein-Westfalen. Top brand affinities include Holstein Kiel, Badminton, Table tennis, with strongest over-indexing on Holstein Kiel (40.11× the country average). Demographically, the VfB Lübeck audience skews more male with an average age of 24.8, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of VfB Lübeck fans
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 24.8 |
| Estimated audience size | 239,017 |
Audience persona
The typical VfB Lübeck fan in Germany is more male, around 24.8 years old, with strong Patriotism tendencies and a notable affinity for Holstein Kiel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Schleswig-Holstein | 85,779 | 9.99× |
| Hamburg | 13,452 | 2.49× |
| Nordrhein-Westfalen | 12,441 | 0.24× |
| Niedersachsen | 10,973 | 0.47× |
| Bayern | 4,607 | 0.12× |
| Mecklenburg-Vorpommern | 4,607 | 1.01× |
| Baden-Württemberg | 3,179 | 0.1× |
| Hessen | 2,695 | 0.15× |
| Berlin | 2,583 | 0.24× |
| Sachsen | 2,204 | 0.19× |
| Rheinland-Pfalz | 1,183 | 0.1× |
| Sachsen-Anhalt | 1,156 | 0.19× |
| Brandenburg | 1,117 | 0.15× |
| Thüringen | 749 | 0.12× |
| Bremen | 679 | 0.33× |
| Saarland | 317 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Holstein Kiel | 40.11× | Sports |
| Badminton | 34.55× | Sports |
| Table tennis | 20.55× | Sports |
| Hamburger SV | 8.86× | Sports |
| SV Werder Bremen | 5.67× | Sports |
| Dynamo Dresden | 7.35× | Sports |
| Sportschau | 4.58× | Sports |
| Women's soccer | 6.62× | Sports |
| FIFA World Cup | 2.86× | Sports |
| Hannover 96 | 5.8× | Sports |
| UEFA Champions League | 2.88× | Sports |
| Bundesliga | 2.56× | Sports |
| Handball | 5.57× | Sports |
| 3. Liga | 5× | Sports |
| FC Schalke 04 | 3.98× | Sports |
| Premier League | 3.42× | Sports |
| 11 Freunde | 6× | Sports |
| UEFA Europa League | 3.36× | Sports |
| Real Madrid C.F. | 2.35× | Sports |
| Sports club | 2.83× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Early Adopter Mentality | POWER | 1.36 |
| Need for Security | CONSERVATISM | 1.05 |
| Spirituality | BALANCE | 0.98 |
| Healthy Lifestyle | BALANCE | 0.91 |
| Sports Activity | POWER | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 80.7% |
| Brazil | 3.1% |
| United States | 1.1% |
See VfB Lübeck audiences in other countries
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does VfB Lübeck have in Germany?
VfB Lübeck has an estimated audience of 239,017 people in Germany, concentrated in Schleswig-Holstein and Hamburg.
What is the gender split and age of VfB Lübeck fans?
12.7% of VfB Lübeck fans are female, 87.3% are male, with an average age of 24.8 years.
Which brands do VfB Lübeck fans like most?
VfB Lübeck fans show strongest brand affinity for Holstein Kiel (40.11×), Badminton (34.55×), and Table tennis (20.55×) over the country average.
Where do VfB Lübeck fans live in Germany?
VfB Lübeck fans in Germany are most concentrated in Schleswig-Holstein (reach 85,779), Hamburg (reach 13,452), and Nordrhein-Westfalen (reach 12,441). These three regions account for the largest share of the active audience.
What other brands do VfB Lübeck fans also like?
Beyond VfB Lübeck itself, the audience over-indexes on Badminton (34.55×), Table tennis (20.55×), Hamburger SV (8.86×), and SV Werder Bremen (5.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for VfB Lübeck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.