A data profile of the people who buy, follow and care about Sportskeeda in India — modelled from more than twelve digital signal sources. Sportskeeda has an estimated audience of 6,470,115 people in India.
Sportskeeda has an estimated audience of 6,470,115 people in India. 23.2% are female, 76.8% are male, average age 28.3. Top brand affinities: Indian Premier League, India national cricket team, Virat Kohli, FIFA World Cup, Chennai Super Kings.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.68× the country average).
Demographically, the Sportskeeda audience skews more male with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical Sportskeeda fan in India is more male, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Sportskeeda profile in India.
23.2% are female, 76.8% are male, average age 28.3.
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 28.3 |
| Estimated audience size | 6,470,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 45% | |
| 20-29 | 32% | |
| 30-39 | 13% | |
| 40-49 | 6% | |
| 50+ | 4% |
of the worldwide Sportskeeda audience comes from India.
| Country | Share |
|---|---|
| India | 58.5% |
| United States | 28.4% |
| Canada | 3.2% |
The strongest cross-interests of the Sportskeeda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | England cricket team | Sports | 2.28× | ||
| 02 | Big Bash League | Sports | 2.21× | ||
| 03 | Pakistan national cricket team | Sports | 2.12× | ||
| 04 | Deepika Padukone | Movies & TV | 2.09× | ||
| 05 | Embroidery | Home & Garden | 2.08× | ||
| 06 | Kolkata Knight Riders | Sports | 2.05× | ||
| 07 | Rohit Sharma | Sports | 2.05× | ||
| 08 | Chennai | Travel & Leisure | 2.03× | ||
| 09 | Investment banking | Business & Career | 1.88× | ||
| 10 | India national cricket team | Sports | 1.85× | ||
| 11 | Chennai Super Kings | Sports | 1.83× | ||
| 12 | UEFA Champions League | Sports | 1.79× | ||
| 13 | Virat Kohli | Sports | 1.77× | ||
| 14 | Pakistan | Travel & Leisure | 1.75× | ||
| 15 | Internet & Social Media | 1.70× | |||
| 16 | Indian Premier League | Sports | 1.68× | ||
| 17 | FIFA World Cup | Sports | 1.65× | ||
| 18 | Mutual fund | Business & Career | 1.62× | ||
| 19 | Superman | Movies & TV | 1.52× | ||
| 20 | Rummy | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.26× | |
| Risk Appetite | THRILL | 1.12× | |
| Luxury Orientation | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.46× | |
| Price Sensitivity | PREMIUM | 0.47× | |
| Creativity | OPEN | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Sportskeeda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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