A data profile of the people who buy, follow and care about Oneindia Tamil in India — modelled from more than twelve digital signal sources. Oneindia Tamil has an estimated audience of 6,038,270 people in India.
Oneindia Tamil has an estimated audience of 6,038,270 people in India. 16.0% are female, 84.0% are male, average age 36.8. Top brand affinities: Tinder, Bachelor of Business Administration, SEMrush, Cooking, Ford Focus.
Top brand affinities include Tinder, Bachelor of Business Administration, SEMrush, with strongest over-indexing on Tinder (28.4× the country average).
Demographically, the Oneindia Tamil audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Tradition, Need for Security.
The typical Oneindia Tamil fan in India is more male, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Tinder.
The key figures that characterise the Oneindia Tamil profile in India.
16.0% are female, 84.0% are male, average age 36.8.
| Metric | Value |
|---|---|
| Female | 16.0% |
| Male | 84.0% |
| Average age | 36.8 |
| Estimated audience size | 6,038,270 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 35% | |
| 30-39 | 25% | |
| 40-49 | 16% | |
| 50+ | 11% |
of the worldwide Oneindia Tamil audience comes from India.
| Country | Share |
|---|---|
| India | 62.8% |
| United Arab Emirates | 6.6% |
| Qatar | 3.7% |
The strongest cross-interests of the Oneindia Tamil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tinder | Internet & Social Media | 28.40× | ||
| 02 | Ford Focus | Cars & Mobility | 20.00× | ||
| 03 | Nissan X-Trail | Cars & Mobility | 20.00× | ||
| 04 | BMW 1 Series | Cars & Mobility | 15.42× | ||
| 05 | SEMrush | Internet & Social Media | 12.52× | ||
| 06 | Bachelor of Business Administration | Business & Career | 11.62× | ||
| 07 | Automatic transmission | Cars & Mobility | 9.64× | ||
| 08 | Audi Q7 | Cars & Mobility | 9.00× | ||
| 09 | Buddhism | Health | 3.18× | ||
| 10 | Badminton | Sports | 3.13× | ||
| 11 | Škoda Auto | Cars & Mobility | 2.79× | ||
| 12 | Internet meme | Internet & Social Media | 2.49× | ||
| 13 | Tradition | Politics & Society | 2.20× | ||
| 14 | Street food | Food & Beverages | 1.99× | ||
| 15 | Energy | Home & Garden | 1.92× | ||
| 16 | Internet celebrity | Internet & Social Media | 1.91× | ||
| 17 | Cooking | Food & Beverages | 1.85× | ||
| 18 | Home Appliances | Home & Garden | 1.77× | ||
| 19 | Telecommunication | Technology & Electronics | 1.70× | ||
| 20 | Radio | Technology & Electronics | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 2.20× | |
| Need for Security | CONSERVATISM | 2.11× | |
| Spirituality | BALANCE | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Design Affinity | PREMIUM | 0.72× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Oneindia Tamil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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