A data profile of the people who buy, follow and care about Škoda Auto in India — modelled from more than twelve digital signal sources. Škoda Auto has an estimated audience of 4,944,209 people in India.
Škoda Auto has an estimated audience of 4,944,209 people in India. 14.7% are female, 85.3% are male, average age 33.7. Top brand affinities: Family car, CarDekho, International Chamber of Commerce, Škoda Kodiaq, Hyundai Creta.
Top brand affinities include Family car, CarDekho, International Chamber of Commerce, with strongest over-indexing on Family car (8.04× the country average).
Demographically, the Škoda Auto audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Need for Security, Family Orientation.
The typical Škoda Auto fan in India is more male, around 33.7 years old, with strong Need for Security tendencies and a notable affinity for Family car.
The key figures that characterise the Škoda Auto profile in India.
14.7% are female, 85.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 14.7% |
| Male | 85.3% |
| Average age | 33.7 |
| Estimated audience size | 4,944,209 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 32% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 6% |
The strongest cross-interests of the Škoda Auto audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Rapid (2011) | Cars & Mobility | 16.16× | ||
| 02 | Škoda Kodiaq | Cars & Mobility | 13.64× | ||
| 03 | Air Arabia | Travel & Leisure | 10.58× | ||
| 04 | Fiat | Cars & Mobility | 10.16× | ||
| 05 | Skoda Kodiaq | Cars & Mobility | 9.57× | ||
| 06 | Toyota Camry | Cars & Mobility | 8.40× | ||
| 07 | Family car | Cars & Mobility | 8.04× | ||
| 08 | Hyundai Creta | Cars & Mobility | 8.02× | ||
| 09 | Nexon | Games | 7.66× | ||
| 10 | Adobe | Technology & Electronics | 6.63× | ||
| 11 | Auto mechanic | Cars & Mobility | 6.01× | ||
| 12 | Honda City | Cars & Mobility | 6.00× | ||
| 13 | CarDekho | Cars & Mobility | 5.29× | ||
| 14 | Used car | Cars & Mobility | 5.00× | ||
| 15 | Hyundai | Cars & Mobility | 5.00× | ||
| 16 | Hatchback | Cars & Mobility | 4.88× | ||
| 17 | Volkswagen | Cars & Mobility | 3.94× | ||
| 18 | Tata Motors | Cars & Mobility | 3.43× | ||
| 19 | National Stock Exchange of India | Business & Career | 3.20× | ||
| 20 | International Chamber of Commerce | Business & Career | 2.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.41× | |
| Family Orientation | CONSERVATISM | 2.20× | |
| Career Orientation | POWER | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Pet Ownership | JOY | 0.77× | |
| Extroversion | THRILL | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Škoda Auto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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