Rascasse Audience Intelligence

Soccer Audience in India

A data profile of the people who buy, follow and care about Soccer in India — modelled from more than twelve digital signal sources. Soccer has an estimated audience of 15,659,094 people in India.

The average Soccer fan in India is 30.8 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Top brand affinities include Chaupal, Himachal Pradesh, 24 Ghanta, Bihari languages, with strongest over-indexing on Chaupal, Himachal Pradesh (1.56× the country average).

Demographically, the Soccer audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Social Media Usage, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Soccer fan in India is more male, around 30.8 years old, with strong Social Media Usage tendencies and a notable affinity for Chaupal, Himachal Pradesh.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Soccer profile in India.

Audience size
15.7M
in India
Gender
17.5%
82.5% male
Age
30.8
average years
Country rank
#195
Topic in India
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer fans

17.5% are female, 82.5% are male, average age 30.8.

Fig. 02

Gender split

17.5%
Female
82.5%
Male
Demographic split for Soccer audience in India
MetricValue
Female17.5%
Male82.5%
Average age30.8
Estimated audience size15,659,094
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Soccer audience in India
Age bracketShare%
16-1940%
20-2928%
30-3915%
40-499%
50+8%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Soccer audience comes from India.

Worldwide audience distribution share by country for Soccer
CountryShare
United States15.3%
Brazil5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer audience in India is strongest.

Fig. 05

Top regions by affinity

Soccer fans by region: top regions in India
#RegionReachAffinity×
01Meghalaya~30K2.07×
02Manipur~30K1.55×
03Nagaland~20K1.51×
04Tripura~30K1.39×
05Arunachal Pradesh~10K1.30×
06Mizoram~10K1.20×
07Goa~20K1.09×
08Kerala~200K1.01×
09Sikkim~7K1.01×
10Assam~200K0.99×
11West Bengal~500K0.98×
12Uttarakhand~70K0.96×
13Jharkhand~100K0.94×
14Karnataka~400K0.91×
15Maharashtra~700K0.88×
16Tamil Nadu~300K0.86×
17Jammu and Kashmir~60K0.85×
18Punjab (region)~200K0.84×
19Haryana~200K0.77×
20Telangana~200K0.75×
21Himachal Pradesh~50K0.75×
22Gujarat~300K0.74×
23Chhattisgarh~70K0.72×
24Uttar Pradesh~500K0.71×
25Bihar~200K0.68×
26Odisha~100K0.68×
27Madhya Pradesh~200K0.67×
28Andhra Pradesh~100K0.63×
29Rajasthan~200K0.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer audience
#·InterestCategoryAffinity×
01Suarez (band)Music & Radio2.00×
02ReNuHealth2.00×
03JollywoodMovies & TV1.90×
04War of the Worlds (2005 film)Movies & TV1.83×
05ThumbHealth1.82×
06Khanom DistrictTravel & Leisure1.82×
07Neelam MuneerMovies & TV1.79×
08Bihari languagesPolitics & Society1.77×
09VideophoneTechnology & Electronics1.76×
10ATN BanglaMovies & TV1.67×
11Hapag-LloydTravel & Leisure1.65×
12Gmina SidraTravel & Leisure1.61×
1324 GhantaMovies & TV1.59×
14Prime Minister of BangladeshPolitics & Society1.58×
15Chaupal, Himachal PradeshTravel & Leisure1.56×
16Sheikh HasinaPolitics & Society1.56×
17Sonam (actress)Movies & TV1.55×
18Cycling shortsFashion & Accessoires1.54×
19MujraArts & Culture1.52×
20Siwan, BiharTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.71×
Family OrientationCONSERVATISM0.67×
SpiritualityBALANCE0.64×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.36×
Design AffinityPREMIUM0.40×
Convenience OrientationPREMIUM0.41×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Soccer have in India?

Soccer has an estimated audience of 15,659,094 people in India, concentrated in Maharashtra and Uttar Pradesh.

02

What is the gender split and age of Soccer fans?

17.5% of Soccer fans are female, 82.5% are male, with an average age of 30.8 years.

03

Which brands do Soccer fans like most?

Soccer fans show strongest brand affinity for Chaupal, Himachal Pradesh (1.56×), 24 Ghanta (1.59×), and Bihari languages (1.77×) over the country average.

04

Where do Soccer fans live in India?

Soccer fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~500K), and West Bengal (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Soccer fans also like?

Beyond Soccer itself, the audience over-indexes on 24 Ghanta (1.59×), Bihari languages (1.77×), Sheikh Hasina (1.56×), and Prime Minister of Bangladesh (1.58×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Soccer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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