Hinduism Audience in Germany
Hinduism has an estimated audience of 1,644,989 people in Germany. 66.3% are female, 33.7% are male, average age 36.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kundalini yoga, Hatha yoga, Euphoria, Reading, Outdoor recreation.
The average Hinduism fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kundalini yoga, Hatha yoga, Euphoria, with strongest over-indexing on Kundalini yoga (13.66× the country average). Demographically, the Hinduism audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Hinduism fans
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 36.9 |
| Estimated audience size | 1,644,989 |
Audience persona
The typical Hinduism fan in Germany is more female, around 36.9 years old, with strong Sustainability tendencies and a notable affinity for Kundalini yoga.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 469,025 | 1.3× |
| Bayern | 243,308 | 0.92× |
| Baden-Württemberg | 212,853 | 0.95× |
| Niedersachsen | 201,324 | 1.26× |
| Hessen | 130,487 | 1.04× |
| Rheinland-Pfalz | 88,411 | 1.07× |
| Sachsen | 80,272 | 0.99× |
| Schleswig-Holstein | 51,729 | 0.88× |
| Berlin | 48,548 | 0.66× |
| Brandenburg | 44,542 | 0.87× |
| Thüringen | 40,547 | 0.97× |
| Hamburg | 39,435 | 1.06× |
| Sachsen-Anhalt | 30,515 | 0.72× |
| Mecklenburg-Vorpommern | 25,752 | 0.82× |
| Saarland | 25,006 | 1.24× |
| Bremen | 17,569 | 1.25× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kundalini yoga | 13.66× | Health |
| Hatha yoga | 10.25× | Health |
| Euphoria | 2.96× | Movies & TV |
| Reading | 2.09× | Literature |
| Outdoor recreation | 2.11× | Sports |
| Shopping | 2.01× | Shopping |
| Yin yoga | 8.38× | Sports |
| Hot yoga | 7.97× | Sports |
| Music | 1.89× | Business & Career |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Self-help | 5.72× | Health |
| Consumer electronics | 1.92× | Technology & Electronics |
| Self-awareness | 3.63× | Health |
| Karma yoga | 9.09× | Health |
| Business | 2.01× | Business & Career |
| Arts and music | 1.65× | Arts & Culture |
| Food and drink | 1.55× | Food & Beverages |
| Home construction | 3.11× | Home & Garden |
| Fitness and wellness | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.96 |
| Mindfulness | BALANCE | 1.9 |
| Sports Activity | POWER | 1.64 |
| Pet Ownership | JOY | 1.49 |
| Healthy Lifestyle | BALANCE | 1.47 |
| LGBTQ+ Identity | OPEN | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 18.0% |
| China | 12.0% |
| United States | 10.2% |
See Hinduism audiences in other countries
More Religion audiences in Germany
- Jesus (3,373,486)
- Judaism (1,345,684)
- Haitian Vodou (866,436)
- Unitarian Universalism (422,169)
- Lutheranism (312,826)
Frequently asked questions
How many fans does Hinduism have in Germany?
Hinduism has an estimated audience of 1,644,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hinduism fans?
66.3% of Hinduism fans are female, 33.7% are male, with an average age of 36.9 years.
Which brands do Hinduism fans like most?
Hinduism fans show strongest brand affinity for Kundalini yoga (13.66×), Hatha yoga (10.25×), and Euphoria (2.96×) over the country average.
Where do Hinduism fans live in Germany?
Hinduism fans in Germany are most concentrated in Nordrhein-Westfalen (reach 469,025), Bayern (reach 243,308), and Baden-Württemberg (reach 212,853). These three regions account for the largest share of the active audience.
What other brands do Hinduism fans also like?
Beyond Hinduism itself, the audience over-indexes on Hatha yoga (10.25×), Euphoria (2.96×), Reading (2.09×), and Outdoor recreation (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hinduism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.