Hinduism Audience in Germany
A data profile of the people who buy, follow and care about Hinduism in Germany — modelled from more than twelve digital signal sources. Hinduism has an estimated audience of 1,644,989 people in Germany.
The average Hinduism fan in Germany is 36.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kundalini yoga, Hatha yoga, Reading, with strongest over-indexing on Kundalini yoga (13.66× the country average).
Demographically, the Hinduism audience skews more female with an average age of 36.9, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hinduism fan in Germany is more female, around 36.9 years old, with strong Mindfulness tendencies and a notable affinity for Kundalini yoga.
At a glance
The key figures that characterise the Hinduism profile in Germany.
Search interest · 12-month trend
Demographics of Hinduism fans
66.3% are female, 33.7% are male, average age 36.9.
Gender split
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 36.9 |
| Estimated audience size | 1,644,989 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Hinduism audience comes from Germany.
| Country | Share |
|---|---|
| India | 18.0% |
| China | 12.0% |
| United States | 10.2% |
Geography
Where the Hinduism audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.29× | |
| 02 | Nordrhein-Westfalen | ~500K | 1.25× | |
| 03 | Saarland | ~20K | 1.22× | |
| 04 | Niedersachsen | ~200K | 1.21× | |
| 05 | Thüringen | ~40K | 1.07× | |
| 06 | Rheinland-Pfalz | ~90K | 1.06× | |
| 07 | Hessen | ~100K | 1.03× | |
| 08 | Hamburg | ~40K | 1.02× | |
| 09 | Sachsen | ~80K | 0.99× | |
| 10 | Brandenburg | ~50K | 0.92× | |
| 11 | Bayern | ~200K | 0.91× | |
| 12 | Baden-Württemberg | ~200K | 0.91× | |
| 13 | Schleswig-Holstein | ~50K | 0.88× | |
| 14 | Mecklenburg-Vorpommern | ~30K | 0.84× | |
| 15 | Sachsen-Anhalt | ~30K | 0.79× | |
| 16 | Berlin | ~50K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hinduism audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kundalini yoga | Health | 13.66× | ||
| 02 | Hatha yoga | Health | 10.25× | ||
| 03 | Karma yoga | Health | 9.09× | ||
| 04 | Yin yoga | Sports | 8.38× | ||
| 05 | Hot yoga | Sports | 7.97× | ||
| 06 | Self-help | Health | 5.72× | ||
| 07 | Self-awareness | Health | 3.63× | ||
| 08 | Dog collar | Pets & Animals | 3.42× | ||
| 09 | Home construction | Home & Garden | 3.11× | ||
| 10 | Outdoor recreation | Sports | 2.11× | ||
| 11 | Reading | Literature | 2.09× | ||
| 12 | Shopping | Shopping | 2.01× | ||
| 13 | Business | Business & Career | 2.01× | ||
| 14 | Fitness and wellness | Sports | 2.01× | ||
| 15 | Consumer electronics | Technology & Electronics | 1.92× | ||
| 16 | Sports | Sports | 1.91× | ||
| 17 | Music | Business & Career | 1.89× | ||
| 18 | Food | Food & Beverages | 1.89× | ||
| 19 | Arts and music | Arts & Culture | 1.65× | ||
| 20 | Food and drink | Food & Beverages | 1.55× |
Personality of the Hinduism audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 4.71× | |
| Spirituality | BALANCE | 2.28× | |
| Sports Activity | POWER | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Quality Awareness | PREMIUM | 0.75× | |
| Price Sensitivity | PREMIUM | 0.90× |
Frequently asked questions
How many fans does Hinduism have in Germany?
Hinduism has an estimated audience of 1,644,989 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hinduism fans?
66.3% of Hinduism fans are female, 33.7% are male, with an average age of 36.9 years.
Which brands do Hinduism fans like most?
Hinduism fans show strongest brand affinity for Kundalini yoga (13.66×), Hatha yoga (10.25×), and Reading (2.09×) over the country average.
Where do Hinduism fans live in Germany?
Hinduism fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Hinduism fans also like?
Beyond Hinduism itself, the audience over-indexes on Hatha yoga (10.25×), Reading (2.09×), Outdoor recreation (2.11×), and Shopping (2.01×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Jesus (3,373,486)
- Judaism (1,345,684)
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- Ifá (477,560)
- Unitarian Universalism (432,472)
See Hinduism audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hinduism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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