Hatha yoga Audience in Germany
A data profile of the people who buy, follow and care about Hatha yoga in Germany — modelled from more than twelve digital signal sources. Hatha yoga has an estimated audience of 2,736,011 people in Germany.
The average Hatha yoga fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Bodybuilding & Fitness, Healthy habits, Kundalini yoga, with strongest over-indexing on Bodybuilding & Fitness (3.39× the country average).
Demographically, the Hatha yoga audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sports Activity, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hatha yoga fan in Germany is more female, around 38.6 years old, with strong Sports Activity tendencies and a notable affinity for Bodybuilding & Fitness.
At a glance
The key figures that characterise the Hatha yoga profile in Germany.
Search interest · 12-month trend
Demographics of Hatha yoga fans
74.2% are female, 25.8% are male, average age 38.6.
Gender split
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 38.6 |
| Estimated audience size | 2,736,011 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 24% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Hatha yoga audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 7.0% |
| Germany | 5.7% |
Geography
Where the Hatha yoga audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~200K | 1.41× | |
| 02 | Hamburg | ~80K | 1.37× | |
| 03 | Baden-Württemberg | ~400K | 1.18× | |
| 04 | Bayern | ~500K | 1.10× | |
| 05 | Hessen | ~200K | 1.09× | |
| 06 | Schleswig-Holstein | ~100K | 1.02× | |
| 07 | Sachsen | ~100K | 1.01× | |
| 08 | Bremen | ~20K | 1.01× | |
| 09 | Nordrhein-Westfalen | ~600K | 0.99× | |
| 10 | Niedersachsen | ~300K | 0.99× | |
| 11 | Thüringen | ~60K | 0.91× | |
| 12 | Rheinland-Pfalz | ~100K | 0.87× | |
| 13 | Saarland | ~30K | 0.86× | |
| 14 | Brandenburg | ~70K | 0.84× | |
| 15 | Sachsen-Anhalt | ~50K | 0.77× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.77× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hatha yoga audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kundalini yoga | Health | 5.10× | ||
| 02 | Iyengar Yoga | Sports | 4.49× | ||
| 03 | Karma yoga | Health | 4.44× | ||
| 04 | Hot yoga | Sports | 3.42× | ||
| 05 | Bodybuilding & Fitness | Sports | 3.39× | ||
| 06 | Female bodybuilding | Sports | 3.18× | ||
| 07 | Natural bodybuilding | Sports | 3.15× | ||
| 08 | Crossfit Training | Sports | 2.62× | ||
| 09 | Healthy habits | Health | 2.49× | ||
| 10 | Fitness and figure competition | Sports | 2.48× | ||
| 11 | Muscle & Fitness | Sports | 2.19× | ||
| 12 | Men's Fitness | Sports | 1.95× | ||
| 13 | Architecture & Design | Business & Career | 1.73× | ||
| 14 | Dog lovers | Pets & Animals | 1.70× | ||
| 15 | FRITZ!Box | Technology & Electronics | 1.68× | ||
| 16 | Deichmann | Shopping | 1.66× | ||
| 17 | AliExpress | Shopping | 1.62× | ||
| 18 | Healthy diet | Health | 1.59× | ||
| 19 | Primark | Shopping | 1.58× | ||
| 20 | More Nutrition | Health | 1.56× |
Personality of the Hatha yoga audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.44× | |
| Design Affinity | PREMIUM | 1.19× | |
| Individualism | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Community Orientation | OPEN | 0.83× | |
| DIY Mentality | THRILL | 0.83× |
Frequently asked questions
How many fans does Hatha yoga have in Germany?
Hatha yoga has an estimated audience of 2,736,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hatha yoga fans?
74.2% of Hatha yoga fans are female, 25.8% are male, with an average age of 38.6 years.
Which brands do Hatha yoga fans like most?
Hatha yoga fans show strongest brand affinity for Bodybuilding & Fitness (3.39×), Healthy habits (2.49×), and Kundalini yoga (5.1×) over the country average.
Where do Hatha yoga fans live in Germany?
Hatha yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Hatha yoga fans also like?
Beyond Hatha yoga itself, the audience over-indexes on Healthy habits (2.49×), Kundalini yoga (5.1×), Natural bodybuilding (3.15×), and Deichmann (1.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hatha yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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