Hatha yoga Audience in Germany
Hatha yoga has an estimated audience of 2,736,011 people in Germany. 74.2% are female, 25.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bodybuilding & Fitness, Healthy habits, Kundalini yoga, Gala, Natural bodybuilding.
The average Hatha yoga fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bodybuilding & Fitness, Healthy habits, Kundalini yoga, with strongest over-indexing on Bodybuilding & Fitness (3.39× the country average). Demographically, the Hatha yoga audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Sustainability, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Hatha yoga fans
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 38.6 |
| Estimated audience size | 2,736,011 |
Audience persona
The typical Hatha yoga fan in Germany is more female, around 38.6 years old, with strong Sustainability tendencies and a notable affinity for Bodybuilding & Fitness.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 593,964 | 0.99× |
| Bayern | 486,064 | 1.11× |
| Baden-Württemberg | 440,561 | 1.18× |
| Niedersachsen | 263,422 | 0.99× |
| Hessen | 228,818 | 1.1× |
| Berlin | 174,604 | 1.43× |
| Sachsen | 135,370 | 1.01× |
| Rheinland-Pfalz | 117,150 | 0.85× |
| Schleswig-Holstein | 100,680 | 1.02× |
| Hamburg | 86,619 | 1.4× |
| Brandenburg | 68,720 | 0.81× |
| Thüringen | 62,173 | 0.89× |
| Sachsen-Anhalt | 50,131 | 0.71× |
| Mecklenburg-Vorpommern | 36,434 | 0.7× |
| Saarland | 26,765 | 0.8× |
| Bremen | 23,735 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bodybuilding & Fitness | 3.39× | Sports |
| Healthy habits | 2.49× | Health |
| Kundalini yoga | 5.1× | Health |
| Gala | 1.62× | News |
| Natural bodybuilding | 3.15× | Sports |
| Deichmann | 1.66× | Shopping |
| Wetter.com | 1.57× | Home & Garden |
| Female bodybuilding | 3.18× | Sports |
| Muscle & Fitness | 2.19× | Sports |
| Men's Fitness | 1.95× | Sports |
| Fitness and figure competition | 2.48× | Sports |
| FRITZ!Box | 1.68× | Technology & Electronics |
| Karma yoga | 4.44× | Health |
| More Nutrition | 1.56× | Health |
| AliExpress | 1.62× | Shopping |
| Primark | 1.58× | Shopping |
| Architecture & Design | 1.73× | Business & Career |
| Crossfit Training | 2.62× | Sports |
| Healthy diet | 1.59× | Health |
| Dog lovers | 1.7× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.38 |
| Mindfulness | BALANCE | 2.05 |
| Sports Activity | POWER | 1.67 |
| Urban Lifestyle | OPEN | 1.52 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Travelling | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 7.0% |
| Germany | 5.7% |
See Hatha yoga audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Hatha yoga have in Germany?
Hatha yoga has an estimated audience of 2,736,011 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hatha yoga fans?
74.2% of Hatha yoga fans are female, 25.8% are male, with an average age of 38.6 years.
Which brands do Hatha yoga fans like most?
Hatha yoga fans show strongest brand affinity for Bodybuilding & Fitness (3.39×), Healthy habits (2.49×), and Kundalini yoga (5.1×) over the country average.
Where do Hatha yoga fans live in Germany?
Hatha yoga fans in Germany are most concentrated in Nordrhein-Westfalen (reach 593,964), Bayern (reach 486,064), and Baden-Württemberg (reach 440,561). These three regions account for the largest share of the active audience.
What other brands do Hatha yoga fans also like?
Beyond Hatha yoga itself, the audience over-indexes on Healthy habits (2.49×), Kundalini yoga (5.1×), Gala (1.62×), and Natural bodybuilding (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hatha yoga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.