Bodybuilding & Fitness Audience in Germany
Bodybuilding & Fitness has an estimated audience of 5,241,148 people in Germany. 57.4% are female, 42.6% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Gil Ofarim, Malayalam, Progressive rock, Natural rubber, Handmade Gifts.
The average Bodybuilding & Fitness fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Gil Ofarim, Malayalam, Progressive rock, with strongest over-indexing on Gil Ofarim (3.07× the country average). Demographically, the Bodybuilding & Fitness audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Bodybuilding & Fitness fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 36.7 |
| Estimated audience size | 5,241,148 |
Audience persona
The typical Bodybuilding & Fitness fan in Germany is more female, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 640,179 | 0.56× |
| Baden-Württemberg | 490,411 | 0.69× |
| Bayern | 397,908 | 0.47× |
| Niedersachsen | 361,916 | 0.71× |
| Schleswig-Holstein | 250,049 | 1.33× |
| Hessen | 224,096 | 0.56× |
| Rheinland-Pfalz | 206,086 | 0.78× |
| Brandenburg | 199,651 | 1.23× |
| Sachsen-Anhalt | 197,458 | 1.45× |
| Saarland | 188,335 | 2.93× |
| Sachsen | 179,324 | 0.7× |
| Berlin | 157,926 | 0.67× |
| Mecklenburg-Vorpommern | 142,090 | 1.42× |
| Hamburg | 116,147 | 0.98× |
| Thüringen | 110,899 | 0.83× |
| Bremen | 30,804 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.07× | Music & Radio |
| Malayalam | 16.54× | Politics & Society |
| Progressive rock | 2.71× | Music & Radio |
| Natural rubber | 2.1× | Cars & Mobility |
| Handmade Gifts | 1.61× | Kids & Family |
| Information sensitivity | 3.98× | Technology & Electronics |
| Giotto | 3.86× | Food & Beverages |
| Graham Greene (actor) | 2.52× | |
| Home Delivery | 1.55× | Food & Beverages |
| Anton Hofreiter | 2.94× | Politics & Society |
| Buddy – The Buddy Holly Story | 2.41× | Music & Radio |
| Pro-Ject | 3.16× | Music & Radio |
| Building insulation | 2.05× | Home & Garden |
| Jason Clarke (actor) | 2.2× | Movies & TV |
| Kettlebell lifting | 2.98× | Sports |
| San Gil | 1.86× | Travel & Leisure |
| Gloria | 2.04× | Music & Radio |
| Wim Hof | 2.83× | Sports |
| Homesteading | 2.61× | Home & Garden |
| Wolverine (comics) | 2.23× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.92 |
| Individualism | JOY | 1.41 |
| Luxury Orientation | PREMIUM | 1.35 |
| Travelling | THRILL | 1.26 |
| Price Sensitivity | PREMIUM | 1.25 |
| Career Orientation | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.2% |
| Germany | 6.9% |
See Bodybuilding & Fitness audiences in other countries
- Bodybuilding & Fitness — United States
- Bodybuilding & Fitness — United Kingdom
- Bodybuilding & Fitness — France
- Bodybuilding & Fitness — Italy
- Bodybuilding & Fitness — Spain
- Bodybuilding & Fitness — Brazil
- Bodybuilding & Fitness — Japan
- Bodybuilding & Fitness — South Korea
- Bodybuilding & Fitness — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bodybuilding & Fitness have in Germany?
Bodybuilding & Fitness has an estimated audience of 5,241,148 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bodybuilding & Fitness fans?
57.4% of Bodybuilding & Fitness fans are female, 42.6% are male, with an average age of 36.7 years.
Which brands do Bodybuilding & Fitness fans like most?
Bodybuilding & Fitness fans show strongest brand affinity for Gil Ofarim (3.07×), Malayalam (16.54×), and Progressive rock (2.71×) over the country average.
Where do Bodybuilding & Fitness fans live in Germany?
Bodybuilding & Fitness fans in Germany are most concentrated in Nordrhein-Westfalen (reach 640,179), Baden-Württemberg (reach 490,411), and Bayern (reach 397,908). These three regions account for the largest share of the active audience.
What other brands do Bodybuilding & Fitness fans also like?
Beyond Bodybuilding & Fitness itself, the audience over-indexes on Malayalam (16.54×), Progressive rock (2.71×), Natural rubber (2.1×), and Handmade Gifts (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.