A data profile of the people who buy, follow and care about Bodybuilding & Fitness in United Kingdom — modelled from more than twelve digital signal sources. Bodybuilding & Fitness has an estimated audience of 3,633,563 people in United Kingdom.
The average Bodybuilding & Fitness fan in United Kingdom is 37.4 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, North West, East of England.
Top brand affinities include Fitness and figure competition, Female bodybuilding, Sports Direct, with strongest over-indexing on Fitness and figure competition (13.8× the country average).
Demographically, the Bodybuilding & Fitness audience skews balanced with an average age of 37.4, and over-indexes on personality traits such as Pet Ownership, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Bodybuilding & Fitness fan in United Kingdom is balanced, around 37.4 years old, with strong Pet Ownership tendencies and a notable affinity for Fitness and figure competition.
The key figures that characterise the Bodybuilding & Fitness profile in United Kingdom.
50.7% are female, 49.3% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 37.4 |
| Estimated audience size | 3,633,563 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 30% | |
| 30-39 | 23% | |
| 40-49 | 18% | |
| 50+ | 13% |
of the worldwide Bodybuilding & Fitness audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.2% |
| Germany | 6.9% |
Where the Bodybuilding & Fitness audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South West | ~300K | 1.05× | |
| 02 | East of England | ~300K | 1.03× | |
| 03 | North East | ~100K | 1.02× | |
| 04 | East Midlands | ~300K | 1.01× | |
| 05 | West Midlands | ~200K | 0.98× | |
| 06 | Yorkshire and the Humber | ~300K | 0.97× | |
| 07 | South East | ~500K | 0.96× | |
| 08 | North West | ~400K | 0.95× |
The strongest cross-interests of the Bodybuilding & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Female bodybuilding | Sports | 14.44× | ||
| 02 | Fitness and figure competition | Sports | 13.80× | ||
| 03 | Protein Shake | Food & Beverages | 10.73× | ||
| 04 | Fitness First | Sports | 9.94× | ||
| 05 | Caixa Econômica Federal | Business & Career | 6.74× | ||
| 06 | High-intensity interval training | Sports | 5.74× | ||
| 07 | Natural foods | Food & Beverages | 5.65× | ||
| 08 | Livemusic | Music & Radio | 4.32× | ||
| 09 | Sports Direct | Fashion & Accessoires | 3.83× | ||
| 10 | Bodybuilding | Sports | 3.60× | ||
| 11 | New Look | Fashion & Accessoires | 2.98× | ||
| 12 | Dunelm | Home & Garden | 2.91× | ||
| 13 | Property finder | Home & Garden | 2.64× | ||
| 14 | John Lewis (department store) | Shopping | 2.16× | ||
| 15 | Matalan | Shopping | 1.99× | ||
| 16 | TikTok | Internet & Social Media | 1.83× | ||
| 17 | Rock music | Music & Radio | 1.60× | ||
| 18 | Pop music | Music & Radio | 1.60× | ||
| 19 | FIFA World Cup | Sports | 1.56× | ||
| 20 | Comedy movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.33× | |
| Patriotism | CONSERVATISM | 2.01× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.79× | |
| Tradition | CONSERVATISM | 0.81× | |
| Sustainability | BALANCE | 0.84× |
Bodybuilding & Fitness has an estimated audience of 3,633,563 people in United Kingdom, concentrated in South East and North West.
50.7% of Bodybuilding & Fitness fans are female, 49.3% are male, with an average age of 37.4 years.
Bodybuilding & Fitness fans show strongest brand affinity for Fitness and figure competition (13.8×), Female bodybuilding (14.44×), and Sports Direct (3.83×) over the country average.
Bodybuilding & Fitness fans in United Kingdom are most concentrated in South East (reach ~500K), North West (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Bodybuilding & Fitness itself, the audience over-indexes on Female bodybuilding (14.44×), Sports Direct (3.83×), Livemusic (4.32×), and Dunelm (2.91×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.