A data profile of the people who buy, follow and care about Bodybuilding & Fitness in India — modelled from more than twelve digital signal sources. Bodybuilding & Fitness has an estimated audience of 3,605,062 people in India.
Bodybuilding & Fitness has an estimated audience of 3,605,062 people in India. 49.9% are female, 50.1% are male, average age 30.6. Top brand affinities: Superman, Nutrient, Chennai, Personal trainer, Party dress.
Top brand affinities include Superman, Nutrient, Chennai, with strongest over-indexing on Superman (1.65× the country average).
Demographically, the Bodybuilding & Fitness audience skews balanced with an average age of 30.6, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.
The typical Bodybuilding & Fitness fan in India is balanced, around 30.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the Bodybuilding & Fitness profile in India.
49.9% are female, 50.1% are male, average age 30.6.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 30.6 |
| Estimated audience size | 3,605,062 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 39% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 5% |
of the worldwide Bodybuilding & Fitness audience comes from India.
| Country | Share |
|---|---|
| United States | 20.7% |
| Japan | 8.2% |
| Germany | 6.9% |
The strongest cross-interests of the Bodybuilding & Fitness audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Air Jordan | Fashion & Accessoires | 5.95× | ||
| 02 | Diet Coke | Food & Beverages | 4.43× | ||
| 03 | Personal trainer | Sports | 3.80× | ||
| 04 | Drop shipping | Shopping | 2.64× | ||
| 05 | High-net-worth individual | Business & Career | 2.25× | ||
| 06 | Nutrient | Food & Beverages | 2.06× | ||
| 07 | Skirt | Fashion & Accessoires | 2.03× | ||
| 08 | Embroidery | Home & Garden | 1.98× | ||
| 09 | Party dress | Fashion & Accessoires | 1.97× | ||
| 10 | Ranveer Singh | Movies & TV | 1.83× | ||
| 11 | Amitabh Bachchan | Movies & TV | 1.80× | ||
| 12 | Casino games | Games | 1.75× | ||
| 13 | Pakistan national cricket team | Sports | 1.74× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.71× | ||
| 15 | England cricket team | Sports | 1.70× | ||
| 16 | Earring | Fashion & Accessoires | 1.70× | ||
| 17 | Superman | Movies & TV | 1.65× | ||
| 18 | Cash on delivery | Business & Career | 1.65× | ||
| 19 | Chennai | Travel & Leisure | 1.63× | ||
| 20 | Pakistan | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.68× | |
| Luxury Orientation | PREMIUM | 1.68× | |
| Pet Ownership | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.39× | |
| Spirituality | BALANCE | 0.57× | |
| Need for Security | CONSERVATISM | 0.57× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bodybuilding & Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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