A data profile of the people who buy, follow and care about High-net-worth individual in India — modelled from more than twelve digital signal sources. High-net-worth individual has an estimated audience of 5,729,104 people in India.
The average High-net-worth individual fan in India is 37.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Sex and the City, Business class, First class travel, with strongest over-indexing on Sex and the City (3.38× the country average).
Demographically, the High-net-worth individual audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical High-net-worth individual fan in India is more male, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Sex and the City.
The key figures that characterise the High-net-worth individual profile in India.
32.6% are female, 67.4% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 32.6% |
| Male | 67.4% |
| Average age | 37.0 |
| Estimated audience size | 5,729,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 29% | |
| 30-39 | 24% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide High-net-worth individual audience comes from India.
| Country | Share |
|---|---|
| United States | 16.7% |
| India | 9.9% |
| Japan | 9.0% |
Where the High-net-worth individual audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sikkim | ~3K | 1.37× | |
| 02 | Arunachal Pradesh | ~4K | 1.18× | |
| 03 | Mizoram | ~5K | 1.15× | |
| 04 | Nagaland | ~5K | 1.14× | |
| 05 | Manipur | ~8K | 1.07× | |
| 06 | Meghalaya | ~6K | 1.06× | |
| 07 | Karnataka | ~100K | 1.05× | |
| 08 | Goa | ~6K | 1.02× | |
| 09 | Tamil Nadu | ~100K | 1.01× | |
| 10 | Maharashtra | ~300K | 0.99× | |
| 11 | Tripura | ~8K | 0.99× | |
| 12 | Himachal Pradesh | ~20K | 0.94× | |
| 13 | Uttarakhand | ~30K | 0.93× | |
| 14 | Chhattisgarh | ~30K | 0.92× | |
| 15 | Jammu and Kashmir | ~20K | 0.92× | |
| 16 | Telangana | ~70K | 0.91× | |
| 17 | Jharkhand | ~40K | 0.90× | |
| 18 | Haryana | ~60K | 0.87× | |
| 19 | Assam | ~50K | 0.87× | |
| 20 | Punjab (region) | ~60K | 0.84× | |
| 21 | Andhra Pradesh | ~60K | 0.84× | |
| 22 | Odisha | ~50K | 0.84× | |
| 23 | Bihar | ~90K | 0.79× | |
| 24 | Madhya Pradesh | ~90K | 0.79× | |
| 25 | Gujarat | ~100K | 0.78× | |
| 26 | Kerala | ~70K | 0.78× | |
| 27 | Rajasthan | ~100K | 0.77× | |
| 28 | West Bengal | ~100K | 0.75× | |
| 29 | Uttar Pradesh | ~200K | 0.67× |
The strongest cross-interests of the High-net-worth individual audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business travel | Business & Career | 5.24× | ||
| 02 | Anarkali Salwar Suit | Fashion & Accessoires | 3.68× | ||
| 03 | Business class | Travel & Leisure | 3.64× | ||
| 04 | Luxury real estate | Business & Career | 3.41× | ||
| 05 | Sex and the City | Movies & TV | 3.38× | ||
| 06 | Luxury yacht | Travel & Leisure | 3.37× | ||
| 07 | Luxury Lifestyle | Shopping | 3.25× | ||
| 08 | First class travel | Travel & Leisure | 3.24× | ||
| 09 | Jewelry design | Fashion & Accessoires | 2.86× | ||
| 10 | Wedding invitation | Home & Garden | 2.66× | ||
| 11 | Stranger Things | Movies & TV | 2.56× | ||
| 12 | Bride and Groom | Home & Garden | 2.55× | ||
| 13 | Engagement ring | Fashion & Accessoires | 2.54× | ||
| 14 | Casino games | Games | 2.46× | ||
| 15 | Party dress | Fashion & Accessoires | 2.42× | ||
| 16 | Designer clothing | Fashion & Accessoires | 2.37× | ||
| 17 | Game of Thrones | Movies & TV | 2.03× | ||
| 18 | Harry Potter | Movies & TV | 1.80× | ||
| 19 | Superman | Movies & TV | 1.58× | ||
| 20 | XXXTentacion | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.31× | |
| Luxury Orientation | PREMIUM | 2.14× | |
| Design Affinity | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.64× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Tradition | CONSERVATISM | 0.93× |
High-net-worth individual has an estimated audience of 5,729,104 people in India, concentrated in Maharashtra and Uttar Pradesh.
32.6% of High-net-worth individual fans are female, 67.4% are male, with an average age of 37.0 years.
High-net-worth individual fans show strongest brand affinity for Sex and the City (3.38×), Business class (3.64×), and First class travel (3.24×) over the country average.
High-net-worth individual fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~200K), and Karnataka (reach ~100K). These three regions account for the largest share of the active audience.
Beyond High-net-worth individual itself, the audience over-indexes on Business class (3.64×), First class travel (3.24×), Business travel (5.24×), and XXXTentacion (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for High-net-worth individual. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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