A data profile of the people who buy, follow and care about Wedding invitation in India — modelled from more than twelve digital signal sources. Wedding invitation has an estimated audience of 8,296,012 people in India.
The average Wedding invitation fan in India is 31.1 years old, balanced, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Tamil Nadu, Karnataka.
Top brand affinities include Bollywood movies, Tamil language, Serial (podcast), with strongest over-indexing on Bollywood movies (1.56× the country average).
Demographically, the Wedding invitation audience skews balanced with an average age of 31.1, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Wedding invitation fan in India is balanced, around 31.1 years old, with strong Quality Awareness tendencies and a notable affinity for Bollywood movies.
The key figures that characterise the Wedding invitation profile in India.
52.3% are female, 47.7% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 31.1 |
| Estimated audience size | 8,296,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 36% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Wedding invitation audience comes from India.
| Country | Share |
|---|---|
| Japan | 15.8% |
| China | 11.0% |
| United States | 8.9% |
Where the Wedding invitation audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~500K | 2.38× | |
| 02 | Telangana | ~200K | 2.02× | |
| 03 | Andhra Pradesh | ~200K | 1.90× | |
| 04 | Mizoram | ~10K | 1.69× | |
| 05 | Maharashtra | ~600K | 1.44× | |
| 06 | Karnataka | ~300K | 1.41× | |
| 07 | Manipur | ~10K | 1.14× | |
| 08 | Goa | ~10K | 1.13× | |
| 09 | Meghalaya | ~9K | 1.05× | |
| 10 | Nagaland | ~6K | 1.01× | |
| 11 | Gujarat | ~200K | 0.98× | |
| 12 | Madhya Pradesh | ~200K | 0.98× | |
| 13 | Chhattisgarh | ~50K | 0.98× | |
| 14 | Kerala | ~100K | 0.93× | |
| 15 | Rajasthan | ~200K | 0.92× | |
| 16 | Sikkim | ~3K | 0.88× | |
| 17 | Assam | ~70K | 0.86× | |
| 18 | Tripura | ~10K | 0.85× | |
| 19 | Arunachal Pradesh | ~4K | 0.85× | |
| 20 | Uttarakhand | ~30K | 0.76× | |
| 21 | Haryana | ~80K | 0.73× | |
| 22 | Odisha | ~60K | 0.72× | |
| 23 | Himachal Pradesh | ~20K | 0.70× | |
| 24 | Punjab (region) | ~70K | 0.65× | |
| 25 | Jharkhand | ~40K | 0.63× | |
| 26 | Uttar Pradesh | ~300K | 0.62× | |
| 27 | Jammu and Kashmir | ~20K | 0.52× | |
| 28 | Bihar | ~80K | 0.47× | |
| 29 | West Bengal | ~100K | 0.38× |
The strongest cross-interests of the Wedding invitation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wedding Planners | Kids & Family | 2.29× | ||
| 02 | Serial (podcast) | Music & Radio | 2.14× | ||
| 03 | Telugu language | Politics & Society | 2.10× | ||
| 04 | Tamil language | Politics & Society | 2.07× | ||
| 05 | Chennai | Travel & Leisure | 1.92× | ||
| 06 | First class travel | Travel & Leisure | 1.87× | ||
| 07 | Expensive Taste | Business & Career | 1.80× | ||
| 08 | Tamil cinema | Movies & TV | 1.78× | ||
| 09 | Sari | Fashion & Accessoires | 1.75× | ||
| 10 | Colors (TV channel) | Movies & TV | 1.75× | ||
| 11 | Option (finance) | Business & Career | 1.73× | ||
| 12 | Indian cuisine | Food & Beverages | 1.70× | ||
| 13 | Handicraft | Home & Garden | 1.67× | ||
| 14 | Flipkart | Shopping | 1.66× | ||
| 15 | Harry Potter | Movies & TV | 1.59× | ||
| 16 | Cuisine | Food & Beverages | 1.58× | ||
| 17 | Bollywood movies | Movies & TV | 1.56× | ||
| 18 | Rajasthan Royals | Sports | 1.55× | ||
| 19 | Hindustani language | Politics & Society | 1.55× | ||
| 20 | Chennai Super Kings | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.44× | |
| Luxury Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| DIY Mentality | THRILL | 0.93× | |
| Price Sensitivity | PREMIUM | 0.93× |
Wedding invitation has an estimated audience of 8,296,012 people in India, concentrated in Maharashtra and Tamil Nadu.
52.3% of Wedding invitation fans are female, 47.7% are male, with an average age of 31.1 years.
Wedding invitation fans show strongest brand affinity for Bollywood movies (1.56×), Tamil language (2.07×), and Serial (podcast) (2.14×) over the country average.
Wedding invitation fans in India are most concentrated in Maharashtra (reach ~600K), Tamil Nadu (reach ~500K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Wedding invitation itself, the audience over-indexes on Tamil language (2.07×), Serial (podcast) (2.14×), Telugu language (2.1×), and Flipkart (1.66×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Wedding invitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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