Track and field Audience in Germany
Track and field has an estimated audience of 3,350,617 people in Germany. 40.2% are female, 59.8% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Crossfit Training, Stranger Things, Aerobic exercise, Road running, Functional training.
The average Track and field fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Crossfit Training, Stranger Things, Aerobic exercise, with strongest over-indexing on Crossfit Training (8.44× the country average). Demographically, the Track and field audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Track and field fans
| Metric | Value |
|---|---|
| Female | 40.2% |
| Male | 59.8% |
| Average age | 34.8 |
| Estimated audience size | 3,350,617 |
Audience persona
The typical Track and field fan in Germany is more male, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Crossfit Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 767,243 | 1.05× |
| Baden-Württemberg | 506,496 | 1.11× |
| Bayern | 455,431 | 0.85× |
| Niedersachsen | 307,871 | 0.95× |
| Hessen | 259,819 | 1.02× |
| Rheinland-Pfalz | 198,652 | 1.18× |
| Sachsen | 192,087 | 1.17× |
| Brandenburg | 132,546 | 1.28× |
| Berlin | 125,773 | 0.84× |
| Schleswig-Holstein | 100,689 | 0.84× |
| Sachsen-Anhalt | 96,633 | 1.11× |
| Thüringen | 91,327 | 1.07× |
| Mecklenburg-Vorpommern | 79,879 | 1.25× |
| Hamburg | 58,997 | 0.78× |
| Saarland | 40,521 | 0.98× |
| Bremen | 15,383 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crossfit Training | 8.44× | Sports |
| Stranger Things | 4.6× | Movies & TV |
| Aerobic exercise | 7.27× | Sports |
| Road running | 6.39× | Sports |
| Functional training | 9.64× | Sports |
| Pride | 6.84× | Politics & Society |
| 5K run | 8.77× | Sports |
| Barbell | 5.8× | Sports |
| Bodybuilding & Fitness | 4.75× | Sports |
| Long-distance running | 7.43× | Sports |
| Natural bodybuilding | 5.19× | Sports |
| Half marathon | 6.93× | Sports |
| General fitness training | 5.42× | Sports |
| FIFA World Cup | 2.08× | Sports |
| Videography | 5.61× | Internet & Social Media |
| Road trip | 5.16× | Travel & Leisure |
| TikTok | 1.68× | Internet & Social Media |
| Strength training | 2.75× | Sports |
| Fashion show | 3.39× | Fashion & Accessoires |
| Female bodybuilding | 4.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.52 |
| Indulgence | JOY | 1.3 |
| Sustainability | BALANCE | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| Luxury Orientation | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
See Track and field audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Track and field have in Germany?
Track and field has an estimated audience of 3,350,617 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Track and field fans?
40.2% of Track and field fans are female, 59.8% are male, with an average age of 34.8 years.
Which brands do Track and field fans like most?
Track and field fans show strongest brand affinity for Crossfit Training (8.44×), Stranger Things (4.6×), and Aerobic exercise (7.27×) over the country average.
Where do Track and field fans live in Germany?
Track and field fans in Germany are most concentrated in Nordrhein-Westfalen (reach 767,243), Baden-Württemberg (reach 506,496), and Bayern (reach 455,431). These three regions account for the largest share of the active audience.
What other brands do Track and field fans also like?
Beyond Track and field itself, the audience over-indexes on Stranger Things (4.6×), Aerobic exercise (7.27×), Road running (6.39×), and Functional training (9.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.