Rascasse Audience Intelligence

Half marathon Audience in Germany

A data profile of the people who buy, follow and care about Half marathon in Germany — modelled from more than twelve digital signal sources. Half marathon has an estimated audience of 2,083,929 people in Germany.

#61among Sport in Germany#1863among Topic in Germany#280in Sports

The average Half marathon fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sports club, FIFA World Cup, Tagesschau, with strongest over-indexing on Sports club (3.08× the country average).

Demographically, the Half marathon audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Half marathon fan in Germany is balanced, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Sports club.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Half marathon profile in Germany.

Audience size
2.1M
in Germany
Gender
51.9%♀
48.1% male
Age
37.2
average years
Country rank
#3211
Topic in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Half marathon fans

51.9% are female, 48.1% are male, average age 37.2.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Half marathon audience in Germany
MetricValue
Female51.9%
Male48.1%
Average age37.2
Estimated audience size2,083,929
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Half marathon audience in Germany
Age bracketShare%
16-1922%
20-2922%
30-3922%
40-4921%
50+14%
Fig. 04

Worldwide distribution

6.6%

of the worldwide Half marathon audience comes from Germany.

Worldwide audience distribution share by country for Half marathon
CountryShare
United States18.5%
Japan7.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Half marathon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Half marathon fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.23×
02Baden-Württemberg~400K1.23×
03Hamburg~60K1.23×
04Nordrhein-Westfalen~500K1.19×
05Niedersachsen~200K1.16×
06Hessen~200K1.08×
07Berlin~100K1.07×
08Rheinland-Pfalz~100K1.05×
09Schleswig-Holstein~80K1.02×
10Sachsen~90K0.91×
11Saarland~20K0.89×
12Mecklenburg-Vorpommern~30K0.86×
13Brandenburg~50K0.81×
14Thüringen~40K0.81×
15Bremen~10K0.81×
16Sachsen-Anhalt~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Half marathon, Germany
0.78×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Half marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Half marathon audience
#·InterestCategoryAffinity×
01Ice skatingSports5.34×
02College basketballSports5.21×
03Winter Olympic GamesSports4.87×
04BadmintonSports4.63×
05Jutta LeerdamSports4.48×
06Sprint (running)Sports4.10×
07HandballSports3.16×
08Sports clubSports3.08×
09JoggingSports2.99×
10GymnasticsSports2.90×
11SnowboardSports2.83×
12VolleyballSports2.58×
13Winter sportSports2.55×
14Alpine skiingSports2.43×
15Team sportSports2.12×
16Strength trainingSports2.08×
17SwimmingSports2.03×
18GolfSports1.83×
19TagesschauMovies & TV1.59×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Half marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Half marathon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.63×
Early Adopter MentalityPOWER1.38×
Quality AwarenessPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Half marathon audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.82×
SpiritualityBALANCE0.84×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Half marathon have in Germany?

Half marathon has an estimated audience of 2,083,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Half marathon fans?

51.9% of Half marathon fans are female, 48.1% are male, with an average age of 37.2 years.

03

Which brands do Half marathon fans like most?

Half marathon fans show strongest brand affinity for Sports club (3.08×), FIFA World Cup (1.55×), and Tagesschau (1.59×) over the country average.

04

Where do Half marathon fans live in Germany?

Half marathon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Half marathon fans also like?

Beyond Half marathon itself, the audience over-indexes on FIFA World Cup (1.55×), Tagesschau (1.59×), Winter sport (2.55×), and Gymnastics (2.9×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Half marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Half marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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