Half marathon Audience in Germany
Half marathon has an estimated audience of 2,083,929 people in Germany. 51.9% are female, 48.1% are male, average age 37.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports club, Tagesschau, Winter sport, Gymnastics, Sprint (running).
The average Half marathon fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports club, Tagesschau, Winter sport, with strongest over-indexing on Sports club (3.08× the country average). Demographically, the Half marathon audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Half marathon fans
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 37.2 |
| Estimated audience size | 2,083,929 |
Audience persona
The typical Half marathon fan in Germany is balanced, around 37.2 years old, with strong Sports Activity tendencies and a notable affinity for Sports club.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 552,379 | 1.21× |
| Bayern | 425,029 | 1.27× |
| Baden-Württemberg | 353,666 | 1.24× |
| Niedersachsen | 240,328 | 1.19× |
| Hessen | 172,313 | 1.09× |
| Berlin | 110,582 | 1.19× |
| Rheinland-Pfalz | 109,386 | 1.05× |
| Sachsen | 94,098 | 0.92× |
| Schleswig-Holstein | 75,309 | 1.01× |
| Hamburg | 59,088 | 1.25× |
| Brandenburg | 51,995 | 0.8× |
| Thüringen | 40,677 | 0.77× |
| Sachsen-Anhalt | 39,517 | 0.73× |
| Mecklenburg-Vorpommern | 32,330 | 0.81× |
| Saarland | 20,985 | 0.82× |
| Bremen | 13,620 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports club | 3.08× | Sports |
| Tagesschau | 1.59× | Movies & TV |
| Winter sport | 2.55× | Sports |
| Gymnastics | 2.9× | Sports |
| Sprint (running) | 4.1× | Sports |
| Snowboard | 2.83× | Sports |
| Winter Olympic Games | 4.87× | Sports |
| FIFA World Cup | 1.55× | Sports |
| Alpine skiing | 2.43× | Sports |
| Volleyball | 2.58× | Sports |
| Jutta Leerdam | 4.48× | Sports |
| Handball | 3.16× | Sports |
| Jogging | 2.99× | Sports |
| Ice skating | 5.34× | Sports |
| College basketball | 5.21× | Sports |
| Team sport | 2.12× | Sports |
| Swimming | 2.03× | Sports |
| Badminton | 4.63× | Sports |
| Golf | 1.83× | Sports |
| Strength training | 2.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.46 |
| Indulgence | JOY | 1.4 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Luxury Orientation | PREMIUM | 1.27 |
| DIY Mentality | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 7.5% |
| Germany | 6.6% |
See Half marathon audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Half marathon have in Germany?
Half marathon has an estimated audience of 2,083,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Half marathon fans?
51.9% of Half marathon fans are female, 48.1% are male, with an average age of 37.2 years.
Which brands do Half marathon fans like most?
Half marathon fans show strongest brand affinity for Sports club (3.08×), Tagesschau (1.59×), and Winter sport (2.55×) over the country average.
Where do Half marathon fans live in Germany?
Half marathon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 552,379), Bayern (reach 425,029), and Baden-Württemberg (reach 353,666). These three regions account for the largest share of the active audience.
What other brands do Half marathon fans also like?
Beyond Half marathon itself, the audience over-indexes on Tagesschau (1.59×), Winter sport (2.55×), Gymnastics (2.9×), and Sprint (running) (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Half marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.