Half marathon Audience in United States

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Half marathon has an estimated audience of 5,813,187 people in United States. 43.9% are female, 56.1% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Sprint (running), Obstacle racing, Macy's, Spartan race, Planet Fitness.

The average Half marathon fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sprint (running), Obstacle racing, Macy's, with strongest over-indexing on Sprint (running) (6.11× the country average). Demographically, the Half marathon audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Half marathon fans

Demographic split for Half marathon audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.6
Estimated audience size5,813,187

Audience persona

The typical Half marathon fan in United States is more male, around 36.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sprint (running).

Top regions in United States

Top regions ranked by reach for Half marathon in United States
RegionReachAffinity
California951,3361.49×
Texas546,3421.09×
New York434,0721.34×
Florida382,6840.97×
Illinois202,0781.04×
Pennsylvania194,2300.99×
North Carolina189,8811.09×
Georgia185,7731.04×
New Jersey182,7911.24×
Virginia179,4571.27×
Washington159,4381.37×
Ohio153,8670.86×
Massachusetts140,7501.23×
Michigan129,8980.85×
Arizona120,0031.01×
Tennessee110,9220.95×
Maryland105,2621.05×
Colorado101,5501.11×
Indiana88,8300.84×
Wisconsin83,1580.95×
Missouri81,8040.87×
South Carolina78,7850.9×
Oregon75,4611.13×
Minnesota71,5610.86×
Alabama68,0870.84×
Connecticut63,6971.09×
Utah60,8921.17×
Kentucky59,7270.82×
Oklahoma57,3050.89×
Nevada54,2530.96×
Louisiana53,9930.72×
Iowa48,6291.02×
Kansas43,8930.96×
Arkansas42,1640.88×
Hawaii37,0451.48×
Nebraska33,6401.15×
Mississippi32,1280.67×
Idaho31,6361.09×
Washington, District of Columbia28,2721.62×
New Mexico24,7550.85×
West Virginia18,9880.7×
Maine18,5330.89×
New Hampshire18,2120.8×
Rhode Island16,4660.89×
Montana15,3820.95×
Delaware13,8160.86×
South Dakota11,9910.89×
Alaska10,5270.85×
North Dakota9,5750.8×
Vermont8,5690.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Half marathon audience
BrandAffinityCategory
Sprint (running)6.11×Sports
Obstacle racing7.29×Cars & Mobility
Macy's2.19×Shopping
Spartan race7.2×Sports
Planet Fitness2.13×Sports
Boston Marathon8×Sports
Chicago Marathon9.25×Sports
5K run5.7×Sports
Obstacle course6.14×Sports
New York City Marathon8.33×Sports
Middle-distance running5.91×Sports
Outdoor enthusiast2.36×Sports
Texas Roadhouse1.9×Food & Beverages
FIFA World Cup1.87×Sports
NBA playoffs2.44×Sports
Strength training2.07×Sports
Men's Fitness2.56×Sports
LA Fitness2.75×Sports
Tough Mudder5.95×Sports
Golf Channel2.68×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Half marathon audience
TraitClusterScore
Healthy LifestyleBALANCE1.82
SustainabilityBALANCE1.73
Sports ActivityPOWER1.72
LGBTQ+ IdentityOPEN1.53
Early Adopter MentalityPOWER1.48
Luxury OrientationPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Half marathon
CountryShare
United States18.5%
Japan7.5%
Germany6.6%

See Half marathon audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Half marathon have in United States?

Half marathon has an estimated audience of 5,813,187 people in United States, concentrated in California and Texas.

What is the gender split and age of Half marathon fans?

43.9% of Half marathon fans are female, 56.1% are male, with an average age of 36.6 years.

Which brands do Half marathon fans like most?

Half marathon fans show strongest brand affinity for Sprint (running) (6.11×), Obstacle racing (7.29×), and Macy's (2.19×) over the country average.

Where do Half marathon fans live in United States?

Half marathon fans in United States are most concentrated in California (reach 951,336), Texas (reach 546,342), and New York (reach 434,072). These three regions account for the largest share of the active audience.

What other brands do Half marathon fans also like?

Beyond Half marathon itself, the audience over-indexes on Obstacle racing (7.29×), Macy's (2.19×), Spartan race (7.2×), and Planet Fitness (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Half marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.