Rascasse Audience Intelligence

Half marathon Audience in United States

A data profile of the people who buy, follow and care about Half marathon in United States — modelled from more than twelve digital signal sources. Half marathon has an estimated audience of 5,813,187 people in United States.

#86among Sport in United States#3419among Topic in United States#496in Sports

The average Half marathon fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sprint (running), Obstacle racing, Macy's, with strongest over-indexing on Sprint (running) (6.11× the country average).

Demographically, the Half marathon audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Half marathon fan in United States is more male, around 36.6 years old, with strong Sports Activity tendencies and a notable affinity for Sprint (running).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Half marathon profile in United States.

Audience size
5.8M
in United States
Gender
43.9%♀
56.1% male
Age
36.6
average years
Country rank
#5852
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Half marathon fans

43.9% are female, 56.1% are male, average age 36.6.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Half marathon audience in United States
MetricValue
Female43.9%
Male56.1%
Average age36.6
Estimated audience size5,813,187
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Half marathon audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Half marathon audience comes from United States.

Worldwide audience distribution share by country for Half marathon
CountryShare
United States18.5%
Japan7.5%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Half marathon audience in United States is strongest.

Fig. 05

Top regions by affinity

Half marathon fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~40K1.50×
02Washington, District of Columbia~30K1.47×
03California~900K1.44×
04New York~400K1.26×
05Washington~100K1.22×
06Virginia~200K1.19×
07Massachusetts~100K1.16×
08Nebraska~30K1.16×
09New Jersey~200K1.15×
10Oregon~80K1.14×
11Utah~60K1.12×
12Idaho~30K1.09×
13North Carolina~200K1.05×
14Maryland~100K1.05×
15Iowa~50K1.05×
16Connecticut~60K1.04×
17Georgia~200K1.02×
18Colorado~90K1.02×
19Alaska~10K1.02×
20Texas~500K1.01×
21Illinois~200K1.00×
22Montana~20K1.00×
23Kansas~50K0.99×
24Arizona~100K0.98×
25Arkansas~50K0.97×
26South Dakota~10K0.97×
27Florida~400K0.95×
28Pennsylvania~200K0.95×
29Wisconsin~80K0.95×
30Nevada~50K0.95×
31Tennessee~100K0.94×
32New Mexico~30K0.93×
33Maine~20K0.93×
34Rhode Island~20K0.93×
35Oklahoma~60K0.92×
36Delaware~10K0.92×
37South Carolina~80K0.91×
38North Dakota~10K0.91×
39Vermont~9K0.91×
40Minnesota~70K0.88×
41Alabama~70K0.88×
42Missouri~80K0.86×
43Indiana~90K0.85×
44Ohio~200K0.84×
45West Virginia~20K0.84×
46New Hampshire~20K0.84×
47Michigan~100K0.83×
48Kentucky~60K0.82×
49Louisiana~60K0.79×
50Mississippi~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Half marathon, United States
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Half marathon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Half marathon audience
#·InterestCategoryAffinity×
01Chicago MarathonSports9.25×
02New York City MarathonSports8.33×
03Boston MarathonSports8.00×
04Obstacle racingCars & Mobility7.29×
05Spartan raceSports7.20×
06Obstacle courseSports6.14×
07Sprint (running)Sports6.11×
08Tough MudderSports5.95×
09Middle-distance runningSports5.91×
105K runSports5.70×
11LA FitnessSports2.75×
12Golf ChannelSports2.68×
13Men's FitnessSports2.56×
14NBA playoffsSports2.44×
15Outdoor enthusiastSports2.36×
16Macy'sShopping2.19×
17Planet FitnessSports2.13×
18Strength trainingSports2.07×
19Texas RoadhouseFood & Beverages1.90×
20FIFA World CupSports1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Half marathon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Half marathon audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.19×
Early Adopter MentalityPOWER1.46×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Half marathon audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.82×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Half marathon have in United States?

Half marathon has an estimated audience of 5,813,187 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Half marathon fans?

43.9% of Half marathon fans are female, 56.1% are male, with an average age of 36.6 years.

03

Which brands do Half marathon fans like most?

Half marathon fans show strongest brand affinity for Sprint (running) (6.11×), Obstacle racing (7.29×), and Macy's (2.19×) over the country average.

04

Where do Half marathon fans live in United States?

Half marathon fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Half marathon fans also like?

Beyond Half marathon itself, the audience over-indexes on Obstacle racing (7.29×), Macy's (2.19×), Spartan race (7.2×), and FIFA World Cup (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Half marathon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Half marathon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →