Rascasse Audience Intelligence

Tough Mudder Audience in United States

A data profile of the people who buy, follow and care about Tough Mudder in United States — modelled from more than twelve digital signal sources. Tough Mudder has an estimated audience of 5,692,217 people in United States.

#61among Event in United States#506in Sports

The average Tough Mudder fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Pennsylvania.

Top brand affinities include Boxer (dog), Beauty, Superman, with strongest over-indexing on Boxer (dog) (5.23× the country average).

Demographically, the Tough Mudder audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Design Affinity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tough Mudder fan in United States is more male, around 36.1 years old, with strong Design Affinity tendencies and a notable affinity for Boxer (dog).

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tough Mudder profile in United States.

Audience size
5.7M
in United States
Gender
42.7%♀
57.3% male
Age
36.1
average years
Country rank
#5957
Event in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tough Mudder fans

42.7% are female, 57.3% are male, average age 36.1.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Tough Mudder audience in United States
MetricValue
Female42.7%
Male57.3%
Average age36.1
Estimated audience size5,692,217
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Tough Mudder audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3923%
40-4920%
50+11%
Fig. 04

Worldwide distribution

62.1%

of the worldwide Tough Mudder audience comes from United States.

Worldwide audience distribution share by country for Tough Mudder
CountryShare
United States62.1%
United Kingdom19.5%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tough Mudder audience in United States is strongest.

Fig. 05

Top regions by affinity

Tough Mudder fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~200K2.01×
02Indiana~200K1.93×
03Wisconsin~200K1.81×
04Pennsylvania~300K1.65×
05Michigan~200K1.56×
06Colorado~100K1.53×
07Kentucky~100K1.46×
08Illinois~300K1.44×
09Missouri~100K1.35×
10South Dakota~20K1.25×
11Tennessee~100K1.24×
12Georgia~200K1.15×
13Ohio~200K1.13×
14Washington, District of Columbia~20K1.10×
15Nevada~60K1.08×
16New Jersey~200K1.06×
17Delaware~20K1.05×
18Iowa~50K1.04×
19New Hampshire~20K1.04×
20Connecticut~60K1.02×
21North Dakota~10K1.02×
22California~600K1.01×
23Washington~100K0.99×
24Virginia~100K0.98×
25Maryland~100K0.98×
26Vermont~9K0.94×
27Alabama~70K0.93×
28Texas~500K0.92×
29New York~300K0.91×
30Rhode Island~20K0.91×
31Massachusetts~100K0.89×
32Kansas~40K0.86×
33Maine~20K0.85×
34West Virginia~20K0.83×
35Arkansas~40K0.82×
36Alaska~10K0.79×
37Nebraska~20K0.78×
38Florida~300K0.76×
39Arizona~90K0.75×
40Montana~10K0.75×
41Utah~40K0.73×
42New Mexico~20K0.72×
43Idaho~20K0.71×
44Mississippi~30K0.69×
45Louisiana~50K0.68×
46Oregon~40K0.68×
47Oklahoma~40K0.66×
48Hawaii~20K0.66×
49South Carolina~60K0.65×
50North Carolina~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Tough Mudder, United States
0.62×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tough Mudder audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tough Mudder audience
#·InterestCategoryAffinity×
01Obstacle racingCars & Mobility6.29×
02Boxer (dog)Pets & Animals5.23×
03Hair ExtensionsBeauty & Wellness3.13×
04Rescue dogPets & Animals3.00×
05Long hairBeauty & Wellness2.77×
06AfrobeatMusic & Radio2.65×
07Farmers' marketFood & Beverages2.42×
08Fashion NovaShopping2.34×
09Self careHealth2.28×
10AtlantaTravel & Leisure2.10×
11Local foodFood & Beverages2.06×
12ElectronicsTechnology & Electronics1.95×
13Old NavyFashion & Accessoires1.92×
14Whole Foods MarketShopping1.85×
15NordstromShopping1.70×
16BeautyBeauty & Wellness1.69×
17SupermanMovies & TV1.65×
18Health & wellnessHealth1.62×
19Hip hop musicMusic & Radio1.52×
20PhotographyArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tough Mudder audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tough Mudder audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Risk AppetiteTHRILL1.45×
ExtroversionTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tough Mudder audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.66×
Convenience OrientationPREMIUM0.77×
Price SensitivityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tough Mudder have in United States?

Tough Mudder has an estimated audience of 5,692,217 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tough Mudder fans?

42.7% of Tough Mudder fans are female, 57.3% are male, with an average age of 36.1 years.

03

Which brands do Tough Mudder fans like most?

Tough Mudder fans show strongest brand affinity for Boxer (dog) (5.23×), Beauty (1.69×), and Superman (1.65×) over the country average.

04

Where do Tough Mudder fans live in United States?

Tough Mudder fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Pennsylvania (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Tough Mudder fans also like?

Beyond Tough Mudder itself, the audience over-indexes on Beauty (1.69×), Superman (1.65×), Photography (1.5×), and Hair Extensions (3.13×) compared to the United States average.

Appendix

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See Tough Mudder audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tough Mudder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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