Rascasse Audience Intelligence

Farmers' market Audience in United States

A data profile of the people who buy, follow and care about Farmers' market in United States — modelled from more than twelve digital signal sources. Farmers' market has an estimated audience of 31,783,457 people in United States.

#25among Touchpoint in United States#83in Food & Beverages

The average Farmers' market fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fashion Nova, Healthy habits, Home Design, with strongest over-indexing on Fashion Nova (1.8× the country average).

Demographically, the Farmers' market audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Farmers' market fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Fashion Nova.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Farmers' market profile in United States.

Audience size
31.8M
in United States
Gender
68.9%♀
31.1% male
Age
40.5
average years
Country rank
#840
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Farmers' market fans

68.9% are female, 31.1% are male, average age 40.5.

Fig. 02

Gender split

68.9%
Female
31.1%
Male
Demographic split for Farmers' market audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.5
Estimated audience size31,783,457
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Farmers' market audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3919%
40-4921%
50+24%
Fig. 04

Worldwide distribution

47.6%

of the worldwide Farmers' market audience comes from United States.

Worldwide audience distribution share by country for Farmers' market
CountryShare
United States47.6%
United Kingdom5.7%
Canada4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Farmers' market audience in United States is strongest.

Fig. 05

Top regions by affinity

Farmers' market fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~700K4.86×
02Delaware~200K2.17×
03Georgia~1.5M1.65×
04California~5M1.42×
05New Mexico~200K1.40×
06North Carolina~1.5M1.37×
07Vermont~70K1.28×
08Washington~800K1.27×
09Tennessee~800K1.27×
10New Jersey~1M1.20×
11Virginia~900K1.20×
12Oregon~400K1.14×
13Florida~2.5M1.12×
14Pennsylvania~1M1.12×
15Kansas~300K1.10×
16Arizona~700K1.07×
17Maryland~600K1.02×
18Texas~2.5M0.99×
19Colorado~500K0.97×
20Wisconsin~500K0.95×
21Wyoming~40K0.91×
22Michigan~700K0.90×
23Minnesota~400K0.90×
24South Carolina~400K0.88×
25Washington, District of Columbia~80K0.88×
26Utah~200K0.86×
27Oklahoma~300K0.84×
28Iowa~200K0.82×
29New York~1.5M0.81×
30Alabama~400K0.79×
31Alaska~50K0.79×
32Maine~90K0.78×
33Montana~70K0.76×
34Arkansas~200K0.75×
35Idaho~100K0.74×
36Indiana~400K0.72×
37Illinois~700K0.69×
38Massachusetts~400K0.69×
39West Virginia~100K0.69×
40Connecticut~200K0.68×
41New Hampshire~80K0.68×
42Kentucky~300K0.67×
43Mississippi~200K0.67×
44Rhode Island~70K0.67×
45Ohio~600K0.66×
46Missouri~300K0.66×
47Nebraska~100K0.66×
48Louisiana~200K0.60×
49Nevada~200K0.58×
50South Dakota~40K0.55×
Fig. 06

Affinity by region

Affinity by region — Farmers' market, United States
0.55×1.00×4.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Farmers' market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Farmers' market audience
#·InterestCategoryAffinity×
01Unique GiftsShopping2.18×
02Healthy foodHealth2.11×
03Beauty & FashionBeauty & Wellness2.01×
04Health And BeautyBeauty & Wellness1.91×
05Makeup TutorialsBeauty & Wellness1.89×
06Bath and BodyworksShopping1.88×
07Fashion NovaShopping1.80×
08Home decorating ideasHome & Garden1.79×
09Home DesignHome & Garden1.78×
10Diaper bagKids & Family1.78×
11Home Interior DesignHome & Garden1.73×
12Healthy habitsHealth1.70×
13Curly HairBeauty & Wellness1.70×
14Long hairBeauty & Wellness1.67×
15H.O.M.E.Home & Garden1.63×
16Infant clothingKids & Family1.63×
17Architecture & DesignBusiness & Career1.63×
18Sprouts Farmers MarketShopping1.59×
19Hair ExtensionsBeauty & Wellness1.54×
20Dog loversPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Farmers' market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Farmers' market audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.22×
SustainabilityBALANCE1.14×
Pet OwnershipJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Farmers' market audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
TraditionCONSERVATISM0.82×
Social Media UsageJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Farmers' market have in United States?

Farmers' market has an estimated audience of 31,783,457 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Farmers' market fans?

68.9% of Farmers' market fans are female, 31.1% are male, with an average age of 40.5 years.

03

Which brands do Farmers' market fans like most?

Farmers' market fans show strongest brand affinity for Fashion Nova (1.8×), Healthy habits (1.7×), and Home Design (1.78×) over the country average.

04

Where do Farmers' market fans live in United States?

Farmers' market fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Farmers' market fans also like?

Beyond Farmers' market itself, the audience over-indexes on Healthy habits (1.7×), Home Design (1.78×), Health And Beauty (1.91×), and Makeup Tutorials (1.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Farmers' market audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmers' market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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