Farmers' market Audience in United States

Farmers' market logo

Farmers' market has an estimated audience of 31,783,457 people in United States. 68.9% are female, 31.1% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Fashion Nova, Healthy habits, Home Design, Health And Beauty, Makeup Tutorials.

The average Farmers' market fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fashion Nova, Healthy habits, Home Design, with strongest over-indexing on Fashion Nova (1.8× the country average). Demographically, the Farmers' market audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Community Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Farmers' market fans

Demographic split for Farmers' market audience in United States
MetricValue
Female68.9%
Male31.1%
Average age40.5
Estimated audience size31,783,457

Audience persona

The typical Farmers' market fan in United States is more female, around 40.5 years old, with strong Community Orientation tendencies and a notable affinity for Fashion Nova.

Top regions in United States

Top regions ranked by reach for Farmers' market in United States
RegionReachAffinity
California5,564,6851.59×
Texas3,077,2691.13×
Florida2,562,2781.19×
Georgia1,773,6491.81×
New York1,436,0060.81×
North Carolina1,389,8571.45×
Pennsylvania1,187,6151.11×
New Jersey986,2721.22×
Virginia972,2071.26×
Washington913,8851.43×
Tennessee852,1261.34×
Arizona779,8381.2×
Illinois738,0890.7×
Michigan726,8690.87×
Hawaii726,1765.32×
Ohio590,8640.6×
Maryland588,6781.08×
Colorado517,7861.03×
Oregon441,1111.21×
South Carolina439,1160.92×
Wisconsin434,3470.91×
Minnesota419,9010.92×
Massachusetts405,0920.65×
Indiana403,4390.69×
Missouri340,0690.66×
Alabama323,1930.73×
Oklahoma308,6320.87×
Utah246,3260.87×
Kentucky242,3230.61×
Kansas236,5210.94×
Iowa227,1870.87×
Louisiana225,2760.55×
New Mexico211,5841.33×
Nevada200,9810.65×
Connecticut197,6060.62×
Delaware188,5982.15×
Arkansas180,4190.69×
Mississippi157,3760.6×
Idaho112,1100.7×
Washington, District of Columbia92,0770.96×
West Virginia92,0230.62×
Nebraska89,5580.56×
Maine82,0030.72×
New Hampshire66,3620.53×
Vermont65,3051.17×
Montana59,5120.67×
Rhode Island59,4910.59×
Alaska47,9870.71×
South Dakota31,9400.43×
Wyoming20,3660.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Farmers' market audience
BrandAffinityCategory
Fashion Nova1.8×Shopping
Healthy habits1.7×Health
Home Design1.78×Home & Garden
Health And Beauty1.91×Beauty & Wellness
Makeup Tutorials1.89×Beauty & Wellness
Home decorating ideas1.79×Home & Garden
Curly Hair1.7×Beauty & Wellness
Bath and Bodyworks1.88×Shopping
Diaper bag1.78×Kids & Family
Infant clothing1.63×Kids & Family
Healthy food2.11×Health
Dog lovers1.51×Pets & Animals
Hair Extensions1.54×Beauty & Wellness
Unique Gifts2.18×Shopping
Home Interior Design1.73×Home & Garden
Long hair1.67×Beauty & Wellness
Beauty & Fashion2.01×Beauty & Wellness
Barbie1.51×Movies & TV
Architecture & Design1.63×Business & Career
Infant bodysuit1.88×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Farmers' market audience
TraitClusterScore
Community OrientationOPEN1.7
SustainabilityBALANCE1.4
Design AffinityPREMIUM1.4
Healthy LifestyleBALANCE1.39
IndulgenceJOY1.33
DIY MentalityTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Farmers' market
CountryShare
United States47.6%
United Kingdom5.7%
Canada4.9%

See Farmers' market audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Farmers' market have in United States?

Farmers' market has an estimated audience of 31,783,457 people in United States, concentrated in California and Texas.

What is the gender split and age of Farmers' market fans?

68.9% of Farmers' market fans are female, 31.1% are male, with an average age of 40.5 years.

Which brands do Farmers' market fans like most?

Farmers' market fans show strongest brand affinity for Fashion Nova (1.8×), Healthy habits (1.7×), and Home Design (1.78×) over the country average.

Where do Farmers' market fans live in United States?

Farmers' market fans in United States are most concentrated in California (reach 5,564,685), Texas (reach 3,077,269), and Florida (reach 2,562,278). These three regions account for the largest share of the active audience.

What other brands do Farmers' market fans also like?

Beyond Farmers' market itself, the audience over-indexes on Healthy habits (1.7×), Home Design (1.78×), Health And Beauty (1.91×), and Makeup Tutorials (1.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Farmers' market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.