Farmers' market Audience in Germany
Farmers' market has an estimated audience of 2,337,527 people in Germany. 59.0% are female, 41.0% are male, average age 36.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: landwirt.com, Organic farming, Twilight (series), Cat food, Healthy food.
The average Farmers' market fan in Germany is 36.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include landwirt.com, Organic farming, Twilight (series), with strongest over-indexing on landwirt.com (12.77× the country average). Demographically, the Farmers' market audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Farmers' market fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 36.6 |
| Estimated audience size | 2,337,527 |
Audience persona
The typical Farmers' market fan in Germany is more female, around 36.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for landwirt.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 494,799 | 1.55× |
| Bayern | 485,908 | 1.29× |
| Nordrhein-Westfalen | 442,781 | 0.87× |
| Berlin | 275,384 | 2.63× |
| Hessen | 268,081 | 1.51× |
| Niedersachsen | 161,782 | 0.71× |
| Rheinland-Pfalz | 134,627 | 1.15× |
| Schleswig-Holstein | 93,864 | 1.12× |
| Sachsen | 79,469 | 0.69× |
| Hamburg | 71,680 | 1.36× |
| Brandenburg | 55,053 | 0.76× |
| Sachsen-Anhalt | 24,042 | 0.4× |
| Thüringen | 24,027 | 0.4× |
| Mecklenburg-Vorpommern | 18,657 | 0.42× |
| Saarland | 13,601 | 0.47× |
| Bremen | 13,348 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| landwirt.com | 12.77× | Home & Garden |
| Organic farming | 2.63× | Food & Beverages |
| Twilight (series) | 6.58× | Movies & TV |
| Cat food | 2.6× | Pets & Animals |
| Healthy food | 2.8× | Health |
| Decoration | 2.27× | Home & Garden |
| Chicken (food) | 3.87× | Food & Beverages |
| Gated community | 3.32× | Home & Garden |
| John Deere (inventor) | 4.86× | Cars & Mobility |
| Vegetable Gardening | 3.18× | Food & Beverages |
| Kitchen knife | 3.69× | Home & Garden |
| Bakery | 1.93× | Food & Beverages |
| Kitchen utensil | 2.44× | Home & Garden |
| Local food | 1.6× | Food & Beverages |
| Knitting | 1.65× | Home & Garden |
| Flower bouquet | 1.86× | Home & Garden |
| Sewing | 1.67× | Home & Garden |
| Dog lovers | 1.51× | Pets & Animals |
| Veterinary medicine | 1.75× | Business & Career |
| Plant nursery | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.09 |
| Sustainability | BALANCE | 1.88 |
| Design Affinity | PREMIUM | 1.88 |
| DIY Mentality | THRILL | 1.86 |
| Luxury Orientation | PREMIUM | 1.69 |
| Sports Activity | POWER | 1.64 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 5.7% |
| Canada | 4.9% |
See Farmers' market audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Farmers' market have in Germany?
Farmers' market has an estimated audience of 2,337,527 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Farmers' market fans?
59.0% of Farmers' market fans are female, 41.0% are male, with an average age of 36.6 years.
Which brands do Farmers' market fans like most?
Farmers' market fans show strongest brand affinity for landwirt.com (12.77×), Organic farming (2.63×), and Twilight (series) (6.58×) over the country average.
Where do Farmers' market fans live in Germany?
Farmers' market fans in Germany are most concentrated in Baden-Württemberg (reach 494,799), Bayern (reach 485,908), and Nordrhein-Westfalen (reach 442,781). These three regions account for the largest share of the active audience.
What other brands do Farmers' market fans also like?
Beyond Farmers' market itself, the audience over-indexes on Organic farming (2.63×), Twilight (series) (6.58×), Cat food (2.6×), and Healthy food (2.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Farmers' market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.