Chicken (food) Audience in Germany
Chicken (food) has an estimated audience of 2,031,683 people in Germany. 54.7% are female, 45.3% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Plant nursery, Burger King, Fast food, Pizza Hut, Subway.
The average Chicken (food) fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Plant nursery, Burger King, Fast food, with strongest over-indexing on Plant nursery (10.75× the country average). Demographically, the Chicken (food) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Chicken (food) fans
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 34.5 |
| Estimated audience size | 2,031,683 |
Audience persona
The typical Chicken (food) fan in Germany is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Plant nursery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 472,073 | 1.06× |
| Bayern | 354,579 | 1.09× |
| Baden-Württemberg | 307,968 | 1.11× |
| Berlin | 195,720 | 2.15× |
| Hessen | 193,182 | 1.25× |
| Niedersachsen | 188,246 | 0.95× |
| Rheinland-Pfalz | 100,491 | 0.99× |
| Sachsen | 87,366 | 0.88× |
| Schleswig-Holstein | 62,896 | 0.86× |
| Thüringen | 55,691 | 1.08× |
| Brandenburg | 51,596 | 0.82× |
| Hamburg | 49,314 | 1.07× |
| Sachsen-Anhalt | 42,621 | 0.81× |
| Mecklenburg-Vorpommern | 31,755 | 0.82× |
| Saarland | 21,454 | 0.86× |
| Bremen | 21,214 | 1.22× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Plant nursery | 10.75× | Home & Garden |
| Burger King | 5.43× | Food & Beverages |
| Fast food | 5.07× | Food & Beverages |
| Pizza Hut | 12.26× | Food & Beverages |
| Subway | 5.79× | Food & Beverages |
| Home Delivery | 12.86× | Food & Beverages |
| Sprite (soft drink) | 22.19× | Food & Beverages |
| Iced coffee | 11.07× | Food & Beverages |
| McCafé | 10.03× | Food & Beverages |
| Fried chicken | 10.28× | Food & Beverages |
| Fanta | 15.26× | Food & Beverages |
| Sustainable energy | 3.17× | Home & Garden |
| Rossmann | 2.42× | Shopping |
| spicy food | 7.29× | Food & Beverages |
| Students' union | 11.62× | Business & Career |
| ICloud | 4.53× | Technology & Electronics |
| Vegetable Gardening | 5.54× | Food & Beverages |
| Renewable energy | 2.69× | Business & Career |
| Ice cream | 4.79× | Food & Beverages |
| Pepsi | 11.83× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 2.4 |
| Indulgence | JOY | 1.71 |
| Sustainability | BALANCE | 1.56 |
| Urban Lifestyle | OPEN | 1.32 |
| Luxury Orientation | PREMIUM | 1.29 |
| Healthy Lifestyle | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.4% |
| Brazil | 4.5% |
See Chicken (food) audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Chicken (food) have in Germany?
Chicken (food) has an estimated audience of 2,031,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chicken (food) fans?
54.7% of Chicken (food) fans are female, 45.3% are male, with an average age of 34.5 years.
Which brands do Chicken (food) fans like most?
Chicken (food) fans show strongest brand affinity for Plant nursery (10.75×), Burger King (5.43×), and Fast food (5.07×) over the country average.
Where do Chicken (food) fans live in Germany?
Chicken (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 472,073), Bayern (reach 354,579), and Baden-Württemberg (reach 307,968). These three regions account for the largest share of the active audience.
What other brands do Chicken (food) fans also like?
Beyond Chicken (food) itself, the audience over-indexes on Burger King (5.43×), Fast food (5.07×), Pizza Hut (12.26×), and Subway (5.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.