Rascasse Audience Intelligence

Chicken (food) Audience in Germany

A data profile of the people who buy, follow and care about Chicken (food) in Germany — modelled from more than twelve digital signal sources. Chicken (food) has an estimated audience of 2,031,683 people in Germany.

#12among Dish in Germany#1917among Topic in Germany#165in Food & Beverages

The average Chicken (food) fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Papa John's Pizza, Burger King, Pizza Hut, with strongest over-indexing on Papa John's Pizza (33.94× the country average).

Demographically, the Chicken (food) audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chicken (food) fan in Germany is balanced, around 34.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Papa John's Pizza.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicken (food) profile in Germany.

Audience size
2M
in Germany
Gender
54.7%♀
45.3% male
Age
34.5
average years
Country rank
#3313
Topic in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicken (food) fans

54.7% are female, 45.3% are male, average age 34.5.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for Chicken (food) audience in Germany
MetricValue
Female54.7%
Male45.3%
Average age34.5
Estimated audience size2,031,683
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Chicken (food) audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4918%
50+11%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Chicken (food) audience comes from Germany.

Worldwide audience distribution share by country for Chicken (food)
CountryShare
United States18.2%
Japan8.3%
Brazil4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicken (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chicken (food) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.70×
02Hessen~200K1.20×
03Thüringen~60K1.13×
04Bremen~20K1.12×
05Bayern~400K1.11×
06Baden-Württemberg~300K1.08×
07Nordrhein-Westfalen~500K1.05×
08Rheinland-Pfalz~100K1.02×
09Hamburg~50K1.02×
10Niedersachsen~200K0.97×
11Saarland~20K0.94×
12Mecklenburg-Vorpommern~40K0.93×
13Sachsen~90K0.92×
14Schleswig-Holstein~60K0.89×
15Sachsen-Anhalt~50K0.89×
16Brandenburg~50K0.86×
Fig. 06

Affinity by region

Affinity by region — Chicken (food), Germany
0.86×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicken (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicken (food) audience
#·InterestCategoryAffinity×
01Papa John's PizzaFood & Beverages33.94×
02Sprite (soft drink)Food & Beverages20.72×
03Home DeliveryFood & Beverages17.89×
04Fish and chipsFood & Beverages15.94×
05Pizza HutFood & Beverages15.11×
06PepsiFood & Beverages14.94×
07FantaFood & Beverages14.88×
08McCaféFood & Beverages13.84×
09Fried chickenFood & Beverages12.12×
10Domino's PizzaFood & Beverages9.17×
11Five GuysFood & Beverages8.55×
12French friesFood & Beverages6.99×
13SubwayFood & Beverages6.88×
14Gourmet FoodsFood & Beverages6.60×
15Burger KingFood & Beverages6.00×
16Online food orderingFood & Beverages5.48×
17Fast foodFood & Beverages4.72×
18Renewable energyBusiness & Career3.07×
19Sustainable energyHome & Garden3.03×
20McDonald'sFood & Beverages2.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicken (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicken (food) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM3.27×
IndulgenceJOY2.27×
SustainabilityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicken (food) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.91×
TraditionCONSERVATISM0.96×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicken (food) have in Germany?

Chicken (food) has an estimated audience of 2,031,683 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chicken (food) fans?

54.7% of Chicken (food) fans are female, 45.3% are male, with an average age of 34.5 years.

03

Which brands do Chicken (food) fans like most?

Chicken (food) fans show strongest brand affinity for Papa John's Pizza (33.94×), Burger King (6×), and Pizza Hut (15.11×) over the country average.

04

Where do Chicken (food) fans live in Germany?

Chicken (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chicken (food) fans also like?

Beyond Chicken (food) itself, the audience over-indexes on Burger King (6×), Pizza Hut (15.11×), Home Delivery (17.89×), and McCafé (13.84×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Chicken (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →