Chicken (food) Audience in United States

Chicken (food) has an estimated audience of 22,035,557 people in United States. 54.3% are female, 45.7% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Scooby-Doo, Honda HR-V, Electronic drum, Taco Bell.

The average Chicken (food) fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Scooby-Doo, Honda HR-V, with strongest over-indexing on Kia Sportage (23.44× the country average). Demographically, the Chicken (food) audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Chicken (food) fans

Demographic split for Chicken (food) audience in United States
MetricValue
Female54.3%
Male45.7%
Average age39.2
Estimated audience size22,035,557

Audience persona

The typical Chicken (food) fan in United States is balanced, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Chicken (food) in United States
RegionReachAffinity
California2,636,8741.09×
Texas2,536,6071.34×
Florida1,463,8310.98×
New York1,192,0090.97×
Pennsylvania879,7911.19×
Illinois767,0391.04×
Georgia715,8271.05×
Ohio698,6671.03×
North Carolina688,0711.04×
Michigan675,5241.17×
Virginia608,4251.13×
Arizona531,5301.18×
New Jersey521,5720.93×
Tennessee509,2061.15×
Washington483,0981.09×
Indiana479,1601.19×
Missouri427,3321.2×
Alabama380,3451.24×
Maryland369,1700.97×
Massachusetts343,4450.79×
South Carolina342,1891.03×
Oklahoma328,8551.34×
Colorado328,0370.94×
Louisiana324,1651.14×
Wisconsin318,9860.96×
Kentucky302,8061.1×
Minnesota295,6370.94×
Oregon237,7230.94×
Nevada236,1981.11×
Utah219,0041.11×
Arkansas218,0501.2×
Kansas199,5471.15×
Mississippi192,2561.06×
Connecticut186,3920.84×
Iowa165,9170.91×
Hawaii117,7551.24×
New Mexico111,4981.01×
Nebraska105,6410.96×
Idaho100,2660.91×
West Virginia96,6030.94×
New Hampshire63,6770.73×
Maine58,2770.74×
Washington, District of Columbia53,3950.81×
Rhode Island49,0380.7×
Delaware48,8070.8×
Montana44,5880.73×
Alaska43,5960.92×
South Dakota40,5830.8×
North Dakota36,0430.8×
Vermont26,1650.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chicken (food) audience
BrandAffinityCategory
Kia Sportage23.44×Cars & Mobility
Scooby-Doo3.48×Movies & TV
Honda HR-V16.25×Cars & Mobility
Electronic drum16.99×Music & Radio
Taco Bell2.33×Food & Beverages
Aldi2.09×Shopping
Hobby Lobby2.04×Home & Garden
Take-out2.53×Food & Beverages
Texas Roadhouse2.07×Food & Beverages
Chick-fil-A2.03×Food & Beverages
Pre-school playgroup16.76×Kids & Family
Livemusic2.49×Music & Radio
Electric guitar2.37×Music & Radio
Jack in the Box3×Food & Beverages
Dollar General1.72×Shopping
Best Buy1.76×Shopping
Wingstop2.05×Food & Beverages
Grilling1.82×Food & Beverages
Chipotle Mexican Grill2.25×Food & Beverages
Jeep Grand Cherokee4.69×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chicken (food) audience
TraitClusterScore
IndulgenceJOY1.31
Price SensitivityPREMIUM1.22
ExtroversionTHRILL1.21
Urban LifestyleOPEN1.2
Convenience OrientationPREMIUM1.16
Social Media UsageJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Chicken (food)
CountryShare
United States18.2%
Japan8.4%
Brazil4.5%

See Chicken (food) audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Chicken (food) have in United States?

Chicken (food) has an estimated audience of 22,035,557 people in United States, concentrated in California and Texas.

What is the gender split and age of Chicken (food) fans?

54.3% of Chicken (food) fans are female, 45.7% are male, with an average age of 39.2 years.

Which brands do Chicken (food) fans like most?

Chicken (food) fans show strongest brand affinity for Kia Sportage (23.44×), Scooby-Doo (3.48×), and Honda HR-V (16.25×) over the country average.

Where do Chicken (food) fans live in United States?

Chicken (food) fans in United States are most concentrated in California (reach 2,636,874), Texas (reach 2,536,607), and Florida (reach 1,463,831). These three regions account for the largest share of the active audience.

What other brands do Chicken (food) fans also like?

Beyond Chicken (food) itself, the audience over-indexes on Scooby-Doo (3.48×), Honda HR-V (16.25×), Electronic drum (16.99×), and Taco Bell (2.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.