A data profile of the people who buy, follow and care about Chicken (food) in United Kingdom — modelled from more than twelve digital signal sources. Chicken (food) has an estimated audience of 3,703,739 people in United Kingdom.
The average Chicken (food) fan in United Kingdom is 40.4 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wingstop, Kitchen, William Hill (bookmaker), with strongest over-indexing on Wingstop (5.31× the country average).
Demographically, the Chicken (food) audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Chicken (food) fan in United Kingdom is more female, around 40.4 years old, with strong Indulgence tendencies and a notable affinity for Wingstop.
The key figures that characterise the Chicken (food) profile in United Kingdom.
56.6% are female, 43.4% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.4 |
| Estimated audience size | 3,703,739 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 25% |
of the worldwide Chicken (food) audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.2% |
| Japan | 8.3% |
| Brazil | 4.5% |
Where the Chicken (food) audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.53× | |
| 02 | England | ~3M | 1.48× | |
| 03 | Yorkshire and the Humber | ~400K | 1.39× | |
| 04 | North East | ~200K | 1.05× | |
| 05 | South East | ~500K | 1.02× | |
| 06 | Wales | ~200K | 0.99× | |
| 07 | South West | ~300K | 0.93× | |
| 08 | East of England | ~300K | 0.88× | |
| 09 | Scotland | ~300K | 0.78× | |
| 10 | East Midlands | ~200K | 0.77× | |
| 11 | Northern Ireland | ~90K | 0.76× | |
| 12 | North West | ~200K | 0.45× |
The strongest cross-interests of the Chicken (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wingstop | Food & Beverages | 5.31× | ||
| 02 | Papa John's Pizza | Food & Beverages | 4.17× | ||
| 03 | Gourmet Foods | Food & Beverages | 3.98× | ||
| 04 | Sausage | Food & Beverages | 3.23× | ||
| 05 | Fish and chips | Food & Beverages | 2.69× | ||
| 06 | Refrigerator | Home & Garden | 2.14× | ||
| 07 | Kitchenware | Home & Garden | 2.07× | ||
| 08 | Esso | Cars & Mobility | 2.01× | ||
| 09 | Grilling | Food & Beverages | 1.92× | ||
| 10 | William Hill (bookmaker) | Games | 1.84× | ||
| 11 | Greggs | Food & Beverages | 1.84× | ||
| 12 | Betfair | Games | 1.84× | ||
| 13 | Wikipedia | Internet & Social Media | 1.77× | ||
| 14 | Internet & Social Media | 1.67× | |||
| 15 | McDonald's | Food & Beverages | 1.66× | ||
| 16 | Distilled beverage | Food & Beverages | 1.62× | ||
| 17 | Volunteering | Politics & Society | 1.62× | ||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Kitchen | Home & Garden | 1.53× | ||
| 20 | Hobby | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.88× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Urban Lifestyle | OPEN | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Pet Ownership | JOY | 0.86× |
Chicken (food) has an estimated audience of 3,703,739 people in United Kingdom, concentrated in England and South East.
56.6% of Chicken (food) fans are female, 43.4% are male, with an average age of 40.4 years.
Chicken (food) fans show strongest brand affinity for Wingstop (5.31×), Kitchen (1.53×), and William Hill (bookmaker) (1.84×) over the country average.
Chicken (food) fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Chicken (food) itself, the audience over-indexes on Kitchen (1.53×), William Hill (bookmaker) (1.84×), Aldi (1.59×), and Greggs (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chicken (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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