A data profile of the people who buy, follow and care about Steak in United Kingdom — modelled from more than twelve digital signal sources. Steak has an estimated audience of 5,526,237 people in United Kingdom.
The average Steak fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Meat, Beef, Racing Post, with strongest over-indexing on Meat (1.59× the country average).
Demographically, the Steak audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Steak fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Meat.
The key figures that characterise the Steak profile in United Kingdom.
55.6% are female, 44.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 43.5 |
| Estimated audience size | 5,526,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Steak audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
Where the Steak audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.45× | |
| 02 | Yorkshire and the Humber | ~600K | 1.34× | |
| 03 | East of England | ~600K | 1.14× | |
| 04 | Scotland | ~600K | 1.13× | |
| 05 | North East | ~200K | 1.09× | |
| 06 | Wales | ~300K | 1.04× | |
| 07 | South East | ~800K | 1.03× | |
| 08 | England | ~4M | 0.96× | |
| 09 | Northern Ireland | ~100K | 0.86× | |
| 10 | South West | ~400K | 0.84× | |
| 11 | East Midlands | ~300K | 0.71× | |
| 12 | North West | ~300K | 0.45× |
The strongest cross-interests of the Steak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pork loin | Food & Beverages | 4.05× | ||
| 02 | Ground beef | Food & Beverages | 4.02× | ||
| 03 | Free range | Politics & Society | 2.95× | ||
| 04 | Ham | Food & Beverages | 2.65× | ||
| 05 | Steakhouse | Food & Beverages | 2.47× | ||
| 06 | Pork | Food & Beverages | 2.42× | ||
| 07 | Bacon | Food & Beverages | 2.41× | ||
| 08 | Cuisine of the United States | Food & Beverages | 2.35× | ||
| 09 | Sausage | Food & Beverages | 2.32× | ||
| 10 | Beef | Food & Beverages | 2.29× | ||
| 11 | Chicken (food) | Food & Beverages | 2.00× | ||
| 12 | Sunday roast | Food & Beverages | 1.96× | ||
| 13 | Butcher | Food & Beverages | 1.92× | ||
| 14 | Roasting | Food & Beverages | 1.75× | ||
| 15 | Frying pan | Home & Garden | 1.73× | ||
| 16 | Hamburger | Food & Beverages | 1.70× | ||
| 17 | Grilling | Food & Beverages | 1.65× | ||
| 18 | Meat | Food & Beverages | 1.59× | ||
| 19 | Dish (food) | Food & Beverages | 1.53× | ||
| 20 | Racing Post | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.23× | |
| Convenience Orientation | PREMIUM | 1.08× | |
| DIY Mentality | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Tradition | CONSERVATISM | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Steak has an estimated audience of 5,526,237 people in United Kingdom, concentrated in England and South East.
55.6% of Steak fans are female, 44.4% are male, with an average age of 43.5 years.
Steak fans show strongest brand affinity for Meat (1.59×), Beef (2.29×), and Racing Post (1.5×) over the country average.
Steak fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Steak itself, the audience over-indexes on Beef (2.29×), Racing Post (1.5×), Pork (2.42×), and Grilling (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.