A data profile of the people who buy, follow and care about Beef in United Kingdom — modelled from more than twelve digital signal sources. Beef has an estimated audience of 5,842,273 people in United Kingdom.
The average Beef fan in United Kingdom is 43.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Refrigerator, Hobby, Wikipedia, with strongest over-indexing on Refrigerator (2.58× the country average).
Demographically, the Beef audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Beef fan in United Kingdom is balanced, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Refrigerator.
The key figures that characterise the Beef profile in United Kingdom.
54.5% are female, 45.5% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 43.3 |
| Estimated audience size | 5,842,273 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Beef audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
Where the Beef audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.52× | |
| 02 | Yorkshire and the Humber | ~600K | 1.33× | |
| 03 | North East | ~300K | 1.16× | |
| 04 | Northern Ireland | ~200K | 1.14× | |
| 05 | Wales | ~400K | 1.06× | |
| 06 | South East | ~800K | 1.02× | |
| 07 | Scotland | ~500K | 1.02× | |
| 08 | East of England | ~500K | 0.89× | |
| 09 | South West | ~400K | 0.84× | |
| 10 | East Midlands | ~300K | 0.83× | |
| 11 | England | ~4M | 0.77× | |
| 12 | North West | ~300K | 0.49× |
The strongest cross-interests of the Beef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smoked meat | Food & Beverages | 4.74× | ||
| 02 | Papa John's Pizza | Food & Beverages | 3.73× | ||
| 03 | Fish and chips | Food & Beverages | 3.16× | ||
| 04 | Sausage | Food & Beverages | 3.00× | ||
| 05 | Refrigerator | Home & Garden | 2.58× | ||
| 06 | Wikipedia | Internet & Social Media | 2.38× | ||
| 07 | Risk management | Business & Career | 2.30× | ||
| 08 | Hot tub | Home & Garden | 2.29× | ||
| 09 | Steak | Food & Beverages | 2.29× | ||
| 10 | Esso | Cars & Mobility | 2.21× | ||
| 11 | Grilling | Food & Beverages | 2.21× | ||
| 12 | Mobile home | Cars & Mobility | 2.08× | ||
| 13 | Betfair | Games | 2.01× | ||
| 14 | William Hill (bookmaker) | Games | 1.92× | ||
| 15 | Hobby | Home & Garden | 1.86× | ||
| 16 | Distilled beverage | Food & Beverages | 1.84× | ||
| 17 | Internet & Social Media | 1.74× | |||
| 18 | Aldi | Shopping | 1.68× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Ryanair | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.81× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Creativity | OPEN | 0.88× | |
| Price Sensitivity | PREMIUM | 0.89× |
Beef has an estimated audience of 5,842,273 people in United Kingdom, concentrated in England and South East.
54.5% of Beef fans are female, 45.5% are male, with an average age of 43.3 years.
Beef fans show strongest brand affinity for Refrigerator (2.58×), Hobby (1.86×), and Wikipedia (2.38×) over the country average.
Beef fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Yorkshire and the Humber (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Beef itself, the audience over-indexes on Hobby (1.86×), Wikipedia (2.38×), Kitchen (1.62×), and Distilled beverage (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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