Rascasse Audience Intelligence

Beef Audience in United States

A data profile of the people who buy, follow and care about Beef in United States — modelled from more than twelve digital signal sources. Beef has an estimated audience of 31,598,984 people in United States.

#589among Topic in United States#84in Food & Beverages

The average Beef fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Meat, Grilling, Texas Roadhouse, with strongest over-indexing on Meat (1.75× the country average).

Demographically, the Beef audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beef fan in United States is balanced, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Meat.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beef profile in United States.

Audience size
31.6M
in United States
Gender
49.5%♀
50.5% male
Age
40.8
average years
Country rank
#849
Topic in United States
Fig. 01

Search interest · 12-month trend

+245%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beef fans

49.5% are female, 50.5% are male, average age 40.8.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Beef audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.8
Estimated audience size31,598,984
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Beef audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Beef audience comes from United States.

Worldwide audience distribution share by country for Beef
CountryShare
United States22.8%
Japan7.9%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beef audience in United States is strongest.

Fig. 05

Top regions by affinity

Beef fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M1.59×
02Arizona~900K1.47×
03New York~2.5M1.28×
04California~4.5M1.27×
05Florida~2.5M1.23×
06Washington~700K1.18×
07Texas~3M1.15×
08Hawaii~200K1.14×
09Oregon~400K1.13×
10Kentucky~400K1.12×
11Illinois~1M1.08×
12Virginia~800K1.07×
13New Jersey~800K1.05×
14Oklahoma~400K1.05×
15Georgia~1M1.04×
16South Dakota~80K1.04×
17Alaska~70K1.02×
18Minnesota~500K1.01×
19Alabama~400K1.01×
20Connecticut~300K1.01×
21Nebraska~200K1.01×
22Maryland~500K1.00×
23Indiana~600K0.99×
24Kansas~200K0.99×
25Pennsylvania~1M0.98×
26North Carolina~900K0.98×
27Colorado~500K0.98×
28Nevada~300K0.98×
29Rhode Island~100K0.97×
30Washington, District of Columbia~90K0.97×
31Arkansas~300K0.96×
32New Mexico~200K0.96×
33Idaho~200K0.95×
34Missouri~500K0.94×
35Utah~300K0.94×
36Michigan~800K0.93×
37South Carolina~400K0.92×
38Montana~80K0.92×
39Vermont~50K0.92×
40Wisconsin~400K0.90×
41Louisiana~400K0.90×
42Tennessee~600K0.89×
43Iowa~200K0.88×
44Maine~100K0.88×
45New Hampshire~100K0.87×
46Ohio~800K0.85×
47Delaware~70K0.85×
48North Dakota~50K0.83×
49West Virginia~100K0.78×
50Mississippi~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Beef, United States
0.77×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beef audience
#·InterestCategoryAffinity×
01Smoked meatFood & Beverages3.67×
02Outback SteakhouseFood & Beverages2.38×
03Real propertyHome & Garden2.13×
04SteakhouseFood & Beverages2.08×
05OtakuLiterature2.06×
06Street foodFood & Beverages1.99×
07PianoMusic & Radio1.79×
08MeatFood & Beverages1.75×
09Italian cuisineFood & Beverages1.75×
10Acoustic guitarMusic & Radio1.71×
11GrillingFood & Beverages1.68×
12SteakFood & Beverages1.67×
13LunchFood & Beverages1.65×
14Take-outFood & Beverages1.60×
15Texas RoadhouseFood & Beverages1.59×
16Electric guitarMusic & Radio1.59×
17TicketmasterTravel & Leisure1.58×
18CookbookFood & Beverages1.58×
19Swimming poolSports1.57×
20Ace HardwareHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beef audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.38×
PatriotismCONSERVATISM1.31×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beef audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
MindfulnessBALANCE0.86×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beef have in United States?

Beef has an estimated audience of 31,598,984 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Beef fans?

49.5% of Beef fans are female, 50.5% are male, with an average age of 40.8 years.

03

Which brands do Beef fans like most?

Beef fans show strongest brand affinity for Meat (1.75×), Grilling (1.68×), and Texas Roadhouse (1.59×) over the country average.

04

Where do Beef fans live in United States?

Beef fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Beef fans also like?

Beyond Beef itself, the audience over-indexes on Grilling (1.68×), Texas Roadhouse (1.59×), Real property (2.13×), and Smoked meat (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Beef audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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