Beef Audience in United States

Beef has an estimated audience of 31,598,984 people in United States. 49.5% are female, 50.5% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Beef fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Beef audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Extroversion, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Beef fans

Demographic split for Beef audience in United States
MetricValue
Female49.5%
Male50.5%
Average age40.8
Estimated audience size31,598,984

Audience persona

The typical Beef fan in United States is balanced, around 40.8 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Beef in United States
RegionReachAffinity
California4,641,6521.34×
Texas3,238,5371.19×
Florida3,073,4871.44×
New York2,544,4681.44×
Massachusetts1,331,8922.14×
Illinois1,229,0771.17×
Arizona1,174,1991.82×
Pennsylvania1,012,4100.95×
Georgia945,8110.97×
North Carolina937,3820.99×
New Jersey888,4791.11×
Virginia851,1051.11×
Ohio814,8690.84×
Washington772,1811.22×
Michigan767,1290.93×
Maryland552,9951.02×
Indiana549,6770.95×
Alabama528,0841.2×
Tennessee521,0610.82×
Colorado442,4650.89×
Minnesota441,4460.98×
Missouri439,7630.86×
Kentucky438,4011.11×
Oregon410,4641.13×
Wisconsin388,4950.82×
South Carolina361,2400.76×
Louisiana341,9100.84×
Connecticut318,2671×
Nevada316,0621.03×
Oklahoma308,8520.88×
Utah260,3160.92×
Kansas233,7130.94×
Arkansas230,7870.89×
Iowa215,2760.83×
Mississippi192,8430.74×
Hawaii158,0711.16×
Nebraska152,5450.96×
New Mexico139,2920.88×
Idaho137,4590.87×
New Hampshire106,7620.86×
Washington, District of Columbia97,0251.02×
West Virginia93,8270.64×
Maine91,2490.81×
Rhode Island89,9940.89×
Alaska78,6141.16×
Montana68,7350.78×
Delaware65,6800.75×
South Dakota55,1230.75×
North Dakota46,2010.71×
Vermont42,8770.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beef audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage30×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Honda HR-V20×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Pre-school playgroup21.87×Kids & Family
Houston Astros5.16×Sports
Livemusic3.02×Music & Radio
Hobby Lobby2.05×Home & Garden
Jeep Grand Cherokee5.76×Cars & Mobility
Electronic drum15.55×Music & Radio
Texas Roadhouse1.99×Food & Beverages
Take-out2.35×Food & Beverages
Grilling1.99×Food & Beverages
Meat1.82×Food & Beverages
Payment card8.17×Fashion & Accessoires
Aldi1.82×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beef audience
TraitClusterScore
ExtroversionTHRILL1.47
IndulgenceJOY1.26
DIY MentalityTHRILL1.19
Urban LifestyleOPEN1.18
Convenience OrientationPREMIUM1.18
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Beef
CountryShare
United States22.8%
Japan7.9%
Brazil4.7%

See Beef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Beef have in United States?

Beef has an estimated audience of 31,598,984 people in United States, concentrated in California and Texas.

What is the gender split and age of Beef fans?

49.5% of Beef fans are female, 50.5% are male, with an average age of 40.8 years.

Which brands do Beef fans like most?

Beef fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (30×) over the country average.

Where do Beef fans live in United States?

Beef fans in United States are most concentrated in California (reach 4,641,652), Texas (reach 3,238,537), and Florida (reach 3,073,487). These three regions account for the largest share of the active audience.

What other brands do Beef fans also like?

Beyond Beef itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (30×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.