A data profile of the people who buy, follow and care about Beef in Brazil — modelled from more than twelve digital signal sources. Beef has an estimated audience of 6,458,112 people in Brazil.
Beef has an estimated audience of 6,458,112 people in Brazil. 59.1% are female, 40.9% are male, average age 40.0. Top brand affinities: Meat, Barbecue, Grilling, Real property, Churrascaria.
Top brand affinities include Meat, Barbecue, Grilling, with strongest over-indexing on Meat (2× the country average).
Demographically, the Beef audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Beef fan in Brazil is more female, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Meat.
The key figures that characterise the Beef profile in Brazil.
59.1% are female, 40.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 59.1% |
| Male | 40.9% |
| Average age | 40.0 |
| Estimated audience size | 6,458,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Beef audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 7.9% |
| Brazil | 4.7% |
The strongest cross-interests of the Beef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grilling | Food & Beverages | 2.82× | ||
| 02 | Steakhouse | Food & Beverages | 2.79× | ||
| 03 | Churrascaria | Food & Beverages | 2.66× | ||
| 04 | Steak | Food & Beverages | 2.58× | ||
| 05 | Take-out | Food & Beverages | 2.22× | ||
| 06 | Salad | Food & Beverages | 2.18× | ||
| 07 | Duvet | Home & Garden | 2.12× | ||
| 08 | Spanish language | Politics & Society | 2.10× | ||
| 09 | Meat | Food & Beverages | 2.00× | ||
| 10 | Real property | Home & Garden | 1.85× | ||
| 11 | Street food | Food & Beverages | 1.83× | ||
| 12 | Local food | Food & Beverages | 1.79× | ||
| 13 | Sandwich | Food & Beverages | 1.75× | ||
| 14 | Barbecue | Food & Beverages | 1.71× | ||
| 15 | Bossa nova | Music & Radio | 1.71× | ||
| 16 | Dough | Food & Beverages | 1.71× | ||
| 17 | Breakfast | Food & Beverages | 1.62× | ||
| 18 | Dinner | Food & Beverages | 1.53× | ||
| 19 | Assaí | Food & Beverages | 1.53× | ||
| 20 | Zoom! | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Family Orientation | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.75× | |
| Tradition | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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