A data profile of the people who buy, follow and care about Steak in Brazil — modelled from more than twelve digital signal sources. Steak has an estimated audience of 3,424,863 people in Brazil.
The average Steak fan in Brazil is 39.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Beef, Chicken (food), Barbecue, with strongest over-indexing on Beef (2.58× the country average).
Demographically, the Steak audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Steak fan in Brazil is more female, around 39.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beef.
The key figures that characterise the Steak profile in Brazil.
61.8% are female, 38.2% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.1 |
| Estimated audience size | 3,424,863 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 19% |
of the worldwide Steak audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
Where the Steak audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso do Sul | ~80K | 1.67× | |
| 02 | São Paulo | ~1.5M | 1.45× | |
| 03 | Pará | ~200K | 1.45× | |
| 04 | Espírito Santo | ~90K | 1.27× | |
| 05 | Federal District | ~70K | 1.27× | |
| 06 | Minas Gerais | ~400K | 1.24× | |
| 07 | Rio de Janeiro | ~400K | 1.18× | |
| 08 | Goiás | ~200K | 1.17× | |
| 09 | Santa Catarina | ~200K | 1.08× | |
| 10 | Bahia | ~200K | 1.07× | |
| 11 | Amazonas | ~60K | 1.04× | |
| 12 | Acre | ~10K | 0.96× | |
| 13 | Mato Grosso | ~60K | 0.95× | |
| 14 | Amapá | ~10K | 0.94× | |
| 15 | Paraná | ~200K | 0.93× | |
| 16 | Roraima | ~9K | 0.92× | |
| 17 | Piauí | ~40K | 0.90× | |
| 18 | Rondônia | ~30K | 0.89× | |
| 19 | Maranhão | ~80K | 0.88× | |
| 20 | Sergipe | ~30K | 0.87× | |
| 21 | Pernambuco | ~100K | 0.86× | |
| 22 | Tocantins | ~20K | 0.85× | |
| 23 | Ceará | ~100K | 0.84× | |
| 24 | Alagoas | ~40K | 0.84× | |
| 25 | Paraíba | ~60K | 0.82× | |
| 26 | Rio Grande do Norte | ~50K | 0.82× | |
| 27 | Rio Grande do Sul | ~200K | 0.75× |
The strongest cross-interests of the Steak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wagyu | Food & Beverages | 4.15× | ||
| 02 | Ground meat | Food & Beverages | 3.84× | ||
| 03 | Pork | Food & Beverages | 3.22× | ||
| 04 | Steakhouse | Food & Beverages | 3.20× | ||
| 05 | Barbecue grill | Home & Garden | 3.07× | ||
| 06 | Chicken (food) | Food & Beverages | 2.79× | ||
| 07 | Beef | Food & Beverages | 2.58× | ||
| 08 | Grilling | Food & Beverages | 2.55× | ||
| 09 | Local food | Food & Beverages | 2.02× | ||
| 10 | Seafood | Food & Beverages | 1.98× | ||
| 11 | Breakfast | Food & Beverages | 1.92× | ||
| 12 | Take-out | Food & Beverages | 1.72× | ||
| 13 | Sandwich | Food & Beverages | 1.70× | ||
| 14 | Meat | Food & Beverages | 1.66× | ||
| 15 | German cuisine | Food & Beverages | 1.61× | ||
| 16 | Barbecue | Food & Beverages | 1.55× | ||
| 17 | Dinner | Food & Beverages | 1.52× | ||
| 18 | Japanese cuisine | Food & Beverages | 1.52× | ||
| 19 | Vegetable | Food & Beverages | 1.51× | ||
| 20 | Italian cuisine | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27× | |
| Indulgence | JOY | 1.14× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Community Orientation | OPEN | 0.79× | |
| Extroversion | THRILL | 0.80× |
Steak has an estimated audience of 3,424,863 people in Brazil, concentrated in São Paulo and Minas Gerais.
61.8% of Steak fans are female, 38.2% are male, with an average age of 39.1 years.
Steak fans show strongest brand affinity for Beef (2.58×), Chicken (food) (2.79×), and Barbecue (1.55×) over the country average.
Steak fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Steak itself, the audience over-indexes on Chicken (food) (2.79×), Barbecue (1.55×), Barbecue grill (3.07×), and Grilling (2.55×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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