A data profile of the people who buy, follow and care about Steak in Italy — modelled from more than twelve digital signal sources. Steak has an estimated audience of 3,923,897 people in Italy.
The average Steak fan in Italy is 42.4 years old, balanced, and lives primarily in Lazio.
The audience is concentrated in Lazio, Tuscany, Lombardy.
Top brand affinities include Beef, Steakhouse, FIFA World Cup, with strongest over-indexing on Beef (5.51× the country average).
Demographically, the Steak audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Steak fan in Italy is balanced, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Beef.
The key figures that characterise the Steak profile in Italy.
46.5% are female, 53.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 42.4 |
| Estimated audience size | 3,923,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Steak audience comes from Italy.
| Country | Share |
|---|---|
| United States | 25.5% |
| Japan | 11.2% |
| United Kingdom | 4.2% |
Where the Steak audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~700K | 2.82× | |
| 02 | Trentino-Alto Adige/Südtirol | ~200K | 2.27× | |
| 03 | Lazio | ~900K | 1.88× | |
| 04 | Veneto | ~400K | 1.34× | |
| 05 | Sicilia | ~400K | 1.18× | |
| 06 | Sardinia | ~100K | 1.09× | |
| 07 | Aosta Valley | ~10K | 1.05× | |
| 08 | Campania | ~500K | 1.03× | |
| 09 | Lombardy | ~700K | 0.97× | |
| 10 | Liguria | ~100K | 0.96× | |
| 11 | Molise | ~20K | 0.87× | |
| 12 | Friuli-Venezia Giulia | ~60K | 0.86× | |
| 13 | Basilicata | ~30K | 0.82× | |
| 14 | Puglia | ~200K | 0.73× | |
| 15 | Umbria | ~40K | 0.70× | |
| 16 | Emilia-Romagna | ~200K | 0.69× | |
| 17 | Piedmont | ~200K | 0.65× | |
| 18 | Calabria | ~70K | 0.62× | |
| 19 | Abruzzo | ~50K | 0.61× | |
| 20 | Marche | ~60K | 0.57× |
The strongest cross-interests of the Steak audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ground meat | Food & Beverages | 5.59× | ||
| 02 | Beef | Food & Beverages | 5.51× | ||
| 03 | Roadhouse | Food & Beverages | 5.25× | ||
| 04 | Steakhouse | Food & Beverages | 5.24× | ||
| 05 | Barbecue grill | Home & Garden | 4.14× | ||
| 06 | Fish (food) | Food & Beverages | 3.01× | ||
| 07 | Grilling | Food & Beverages | 2.59× | ||
| 08 | Drinking | Food & Beverages | 2.53× | ||
| 09 | Summer vacation | Travel & Leisure | 2.37× | ||
| 10 | Foodservice | Food & Beverages | 2.34× | ||
| 11 | Lunch | Food & Beverages | 2.16× | ||
| 12 | Dinner | Food & Beverages | 2.11× | ||
| 13 | Diners | Food & Beverages | 1.98× | ||
| 14 | Local food | Food & Beverages | 1.94× | ||
| 15 | Meat | Food & Beverages | 1.78× | ||
| 16 | Barbecue | Food & Beverages | 1.75× | ||
| 17 | Subito.it | Shopping | 1.74× | ||
| 18 | TikTok | Internet & Social Media | 1.68× | ||
| 19 | Airbnb | Travel & Leisure | 1.63× | ||
| 20 | FIFA World Cup | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Individualism | JOY | 1.62× | |
| Urban Lifestyle | OPEN | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.96× | |
| Creativity | OPEN | 0.96× | |
| Extroversion | THRILL | 1.06× |
Steak has an estimated audience of 3,923,897 people in Italy, concentrated in Lazio and Tuscany.
46.5% of Steak fans are female, 53.5% are male, with an average age of 42.4 years.
Steak fans show strongest brand affinity for Beef (5.51×), Steakhouse (5.24×), and FIFA World Cup (1.56×) over the country average.
Steak fans in Italy are most concentrated in Lazio (reach ~900K), Tuscany (reach ~700K), and Lombardy (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Steak itself, the audience over-indexes on Steakhouse (5.24×), FIFA World Cup (1.56×), Roadhouse (5.25×), and Barbecue grill (4.14×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Steak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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