A data profile of the people who buy, follow and care about Fish (food) in Italy — modelled from more than twelve digital signal sources. Fish (food) has an estimated audience of 4,109,926 people in Italy.
The average Fish (food) fan in Italy is 48.1 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gourmet Foods, Grilling, Michelin Guide, with strongest over-indexing on Gourmet Foods (3.48× the country average).
Demographically, the Fish (food) audience skews balanced with an average age of 48.1, and over-indexes on personality traits such as Indulgence, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fish (food) fan in Italy is balanced, around 48.1 years old, with strong Indulgence tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the Fish (food) profile in Italy.
49.7% are female, 50.3% are male, average age 48.1.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 48.1 |
| Estimated audience size | 4,109,926 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 42% |
of the worldwide Fish (food) audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 21.9% |
| Spain | 11.5% |
| United States | 8.5% |
Where the Fish (food) audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.28× | |
| 02 | Lazio | ~600K | 1.22× | |
| 03 | Campania | ~500K | 1.18× | |
| 04 | Lombardy | ~800K | 1.16× | |
| 05 | Tuscany | ~300K | 1.16× | |
| 06 | Veneto | ~400K | 1.11× | |
| 07 | Sardinia | ~100K | 1.11× | |
| 08 | Puglia | ~300K | 1.10× | |
| 09 | Liguria | ~100K | 1.06× | |
| 10 | Friuli-Venezia Giulia | ~80K | 1.03× | |
| 11 | Emilia-Romagna | ~300K | 1.02× | |
| 12 | Calabria | ~100K | 1.02× | |
| 13 | Trentino-Alto Adige/Südtirol | ~80K | 1.02× | |
| 14 | Umbria | ~60K | 0.92× | |
| 15 | Piedmont | ~300K | 0.90× | |
| 16 | Abruzzo | ~80K | 0.90× | |
| 17 | Marche | ~90K | 0.89× | |
| 18 | Aosta Valley | ~9K | 0.89× | |
| 19 | Basilicata | ~30K | 0.88× | |
| 20 | Molise | ~20K | 0.85× |
The strongest cross-interests of the Fish (food) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | cardio fitness | Sports | 15.87× | ||
| 02 | Sports drink | Food & Beverages | 11.89× | ||
| 03 | Bubble tea | Food & Beverages | 11.71× | ||
| 04 | Ribs (food) | Food & Beverages | 8.05× | ||
| 05 | Electric toothbrush | Health | 7.49× | ||
| 06 | Fried chicken | Food & Beverages | 5.94× | ||
| 07 | Sugar substitute | Food & Beverages | 4.95× | ||
| 08 | Voting | Politics & Society | 4.90× | ||
| 09 | Steakhouse | Food & Beverages | 4.56× | ||
| 10 | Michelin Guide | Food & Beverages | 4.46× | ||
| 11 | Chocolate brownie | Food & Beverages | 4.17× | ||
| 12 | Grilling | Food & Beverages | 3.98× | ||
| 13 | Gourmet Foods | Food & Beverages | 3.48× | ||
| 14 | Beer festival | Food & Beverages | 3.08× | ||
| 15 | Steak | Food & Beverages | 3.01× | ||
| 16 | Street food | Food & Beverages | 2.63× | ||
| 17 | Fast food restaurants | Food & Beverages | 2.41× | ||
| 18 | Coop | Food & Beverages | 1.87× | ||
| 19 | SuperEnalotto | Games | 1.69× | ||
| 20 | Confectionery | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 3.03× | |
| Risk Appetite | THRILL | 1.68× | |
| Urban Lifestyle | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Spirituality | BALANCE | 0.68× | |
| Social Media Usage | JOY | 0.68× |
Fish (food) has an estimated audience of 4,109,926 people in Italy, concentrated in Lombardy and Lazio.
49.7% of Fish (food) fans are female, 50.3% are male, with an average age of 48.1 years.
Fish (food) fans show strongest brand affinity for Gourmet Foods (3.48×), Grilling (3.98×), and Michelin Guide (4.46×) over the country average.
Fish (food) fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fish (food) itself, the audience over-indexes on Grilling (3.98×), Michelin Guide (4.46×), Voting (4.9×), and Steakhouse (4.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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