Fish (food) Audience in Germany
Fish (food) has an estimated audience of 428,290 people in Germany. 52.7% are female, 47.3% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moodle, Livemusic, Gourmet Foods, Tuna, Nut butter.
The average Fish (food) fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moodle, Livemusic, Gourmet Foods, with strongest over-indexing on Moodle (7.41× the country average). Demographically, the Fish (food) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Fish (food) fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.3 |
| Estimated audience size | 428,290 |
Audience persona
The typical Fish (food) fan in Germany is balanced, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Moodle.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,609 | 1× |
| Bayern | 76,298 | 1.11× |
| Baden-Württemberg | 57,557 | 0.98× |
| Hessen | 47,244 | 1.45× |
| Niedersachsen | 37,376 | 0.9× |
| Berlin | 27,988 | 1.46× |
| Rheinland-Pfalz | 21,495 | 1× |
| Sachsen | 15,776 | 0.75× |
| Schleswig-Holstein | 14,586 | 0.95× |
| Hamburg | 12,345 | 1.28× |
| Brandenburg | 10,852 | 0.82× |
| Sachsen-Anhalt | 7,504 | 0.68× |
| Thüringen | 7,414 | 0.68× |
| Mecklenburg-Vorpommern | 7,093 | 0.87× |
| Bremen | 4,684 | 1.28× |
| Saarland | 4,294 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moodle | 7.41× | Technology & Electronics |
| Livemusic | 3.86× | Music & Radio |
| Gourmet Foods | 6.52× | Food & Beverages |
| Tuna | 18.41× | Food & Beverages |
| Nut butter | 29.42× | Food & Beverages |
| Houston Texans | 20× | Sports |
| Big W | 59.15× | Shopping |
| Steak | 4.03× | Food & Beverages |
| Five Guys | 7.47× | Food & Beverages |
| Smoked meat | 8.27× | Food & Beverages |
| Detroit Lions | 15.22× | Sports |
| Ryanair | 2.16× | Travel & Leisure |
| Obi (store) | 1.72× | Shopping |
| Shrimp | 8.28× | Food & Beverages |
| Flowering plant | 3.64× | Home & Garden |
| Minnesota Vikings | 13.46× | Sports |
| Storm of Love | 3.04× | Movies & TV |
| Seafood | 3.4× | Food & Beverages |
| Publix | 20× | Shopping |
| Vacation rental | 3.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.25 |
| Convenience Orientation | PREMIUM | 2.25 |
| Quality Awareness | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.85 |
| Design Affinity | PREMIUM | 1.71 |
| Healthy Lifestyle | BALANCE | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 21.9% |
| Spain | 11.5% |
| United States | 8.5% |
See Fish (food) audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Fish (food) have in Germany?
Fish (food) has an estimated audience of 428,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fish (food) fans?
52.7% of Fish (food) fans are female, 47.3% are male, with an average age of 42.3 years.
Which brands do Fish (food) fans like most?
Fish (food) fans show strongest brand affinity for Moodle (7.41×), Livemusic (3.86×), and Gourmet Foods (6.52×) over the country average.
Where do Fish (food) fans live in Germany?
Fish (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,609), Bayern (reach 76,298), and Baden-Württemberg (reach 57,557). These three regions account for the largest share of the active audience.
What other brands do Fish (food) fans also like?
Beyond Fish (food) itself, the audience over-indexes on Livemusic (3.86×), Gourmet Foods (6.52×), Tuna (18.41×), and Nut butter (29.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.