Rascasse Audience Intelligence

Fish (food) Audience in Germany

A data profile of the people who buy, follow and care about Fish (food) in Germany — modelled from more than twelve digital signal sources. Fish (food) has an estimated audience of 428,290 people in Germany.

#71among Dish in Germany#5085among Topic in Germany#649in Food & Beverages

The average Fish (food) fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kansas City Chiefs, Philadelphia Eagles, Smoked meat, with strongest over-indexing on Kansas City Chiefs (18.39× the country average).

Demographically, the Fish (food) audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Quality Awareness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fish (food) fan in Germany is balanced, around 42.3 years old, with strong Quality Awareness tendencies and a notable affinity for Kansas City Chiefs.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fish (food) profile in Germany.

Audience size
428K
in Germany
Gender
52.7%♀
47.3% male
Age
42.3
average years
Country rank
#13285
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fish (food) fans

52.7% are female, 47.3% are male, average age 42.3.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Fish (food) audience in Germany
MetricValue
Female52.7%
Male47.3%
Average age42.3
Estimated audience size428,290
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Fish (food) audience in Germany
Age bracketShare%
16-1915%
20-2915%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Fish (food) audience comes from Germany.

Worldwide audience distribution share by country for Fish (food)
CountryShare
Italy21.9%
Spain11.5%
United States8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fish (food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fish (food) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~50K1.39×
02Berlin~30K1.35×
03Bremen~5K1.27×
04Hamburg~10K1.23×
05Bayern~70K1.06×
06Rheinland-Pfalz~20K1.00×
07Schleswig-Holstein~20K0.99×
08Mecklenburg-Vorpommern~8K0.97×
09Nordrhein-Westfalen~90K0.96×
10Baden-Württemberg~60K0.96×
11Niedersachsen~40K0.89×
12Saarland~5K0.89×
13Brandenburg~10K0.87×
14Sachsen~20K0.76×
15Thüringen~8K0.75×
16Sachsen-Anhalt~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Fish (food), Germany
0.73×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fish (food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fish (food) audience
#·InterestCategoryAffinity×
01MC HammerMusic & Radio24.33×
02Philadelphia EaglesSports20.00×
03Audrey TautouMovies & TV20.00×
04Minnesota VikingsSports20.00×
05New York JetsSports20.00×
06Houston TexansSports20.00×
07Indianapolis ColtsSports19.40×
08Detroit LionsSports18.58×
09Kansas City ChiefsSports18.39×
10TunaFood & Beverages17.24×
11Chicago BearsSports15.22×
12Smoked meatFood & Beverages11.66×
13New England PatriotsSports11.33×
14SideboardHome & Garden9.06×
15Pizza HutFood & Beverages7.76×
16MoodleTechnology & Electronics6.94×
17Online food orderingFood & Beverages4.80×
18Non-alcoholic beverageFood & Beverages4.54×
19GrillingFood & Beverages2.83×
20HugendubelShopping2.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fish (food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fish (food) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.99×
IndividualismJOY1.92×
Convenience OrientationPREMIUM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fish (food) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Price SensitivityPREMIUM0.84×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fish (food) have in Germany?

Fish (food) has an estimated audience of 428,290 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fish (food) fans?

52.7% of Fish (food) fans are female, 47.3% are male, with an average age of 42.3 years.

03

Which brands do Fish (food) fans like most?

Fish (food) fans show strongest brand affinity for Kansas City Chiefs (18.39×), Philadelphia Eagles (20×), and Smoked meat (11.66×) over the country average.

04

Where do Fish (food) fans live in Germany?

Fish (food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Fish (food) fans also like?

Beyond Fish (food) itself, the audience over-indexes on Philadelphia Eagles (20×), Smoked meat (11.66×), Indianapolis Colts (19.4×), and Moodle (6.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Fish (food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fish (food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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