Detroit Lions Audience in Germany
Detroit Lions has an estimated audience of 286,213 people in Germany. 29.9% are female, 70.1% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Indianapolis Colts, Cleveland Browns, Amon-Ra St. Brown, Cincinnati Bengals, Kansas City Chiefs.
The average Detroit Lions fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Indianapolis Colts, Cleveland Browns, Amon-Ra St. Brown, with strongest over-indexing on Indianapolis Colts (38.29× the country average). Demographically, the Detroit Lions audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Detroit Lions fans
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 35.9 |
| Estimated audience size | 286,213 |
Audience persona
The typical Detroit Lions fan in Germany is more male, around 35.9 years old, with strong Indulgence tendencies and a notable affinity for Indianapolis Colts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,077 | 1.06× |
| Bayern | 51,715 | 1.12× |
| Baden-Württemberg | 43,715 | 1.12× |
| Niedersachsen | 30,534 | 1.1× |
| Hessen | 27,686 | 1.27× |
| Rheinland-Pfalz | 22,600 | 1.58× |
| Berlin | 13,740 | 1.07× |
| Sachsen | 11,806 | 0.84× |
| Schleswig-Holstein | 10,339 | 1.01× |
| Hamburg | 7,642 | 1.18× |
| Brandenburg | 6,345 | 0.71× |
| Thüringen | 5,084 | 0.7× |
| Sachsen-Anhalt | 4,888 | 0.66× |
| Mecklenburg-Vorpommern | 3,954 | 0.72× |
| Saarland | 3,544 | 1.01× |
| Bremen | 2,087 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indianapolis Colts | 38.29× | Sports |
| Cleveland Browns | 39.26× | Sports |
| Amon-Ra St. Brown | 45.09× | Sports |
| Cincinnati Bengals | 37.65× | Sports |
| Kansas City Chiefs | 21.86× | Sports |
| Jacksonville Jaguars | 39.82× | Sports |
| Jackie Robinson | 116.93× | Sports |
| Baltimore Ravens | 28.62× | Sports |
| Buffalo Bills | 18.46× | Sports |
| Houston Texans | 27.69× | Sports |
| Washington Commanders | 32.1× | Sports |
| Arizona Cardinals | 30.05× | Sports |
| Travis Kelce | 12.02× | Sports |
| Tagesschau | 2.6× | Movies & TV |
| Denver Broncos | 25× | Sports |
| Judiciary | 14.82× | Politics & Society |
| Fish (food) | 18.58× | Food & Beverages |
| Tampa Bay Buccaneers | 16.85× | Sports |
| Wikipedia | 2.93× | Internet & Social Media |
| Texas Roadhouse | 45.79× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.4 |
| Price Sensitivity | PREMIUM | 1.39 |
| Spirituality | BALANCE | 1.34 |
| Convenience Orientation | PREMIUM | 1.3 |
| Urban Lifestyle | OPEN | 1.27 |
| Social Media Usage | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.9% |
| United Kingdom | 2.4% |
| Canada | 2.3% |
See Detroit Lions audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Detroit Lions have in Germany?
Detroit Lions has an estimated audience of 286,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Detroit Lions fans?
29.9% of Detroit Lions fans are female, 70.1% are male, with an average age of 35.9 years.
Which brands do Detroit Lions fans like most?
Detroit Lions fans show strongest brand affinity for Indianapolis Colts (38.29×), Cleveland Browns (39.26×), and Amon-Ra St. Brown (45.09×) over the country average.
Where do Detroit Lions fans live in Germany?
Detroit Lions fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,077), Bayern (reach 51,715), and Baden-Württemberg (reach 43,715). These three regions account for the largest share of the active audience.
What other brands do Detroit Lions fans also like?
Beyond Detroit Lions itself, the audience over-indexes on Cleveland Browns (39.26×), Amon-Ra St. Brown (45.09×), Cincinnati Bengals (37.65×), and Kansas City Chiefs (21.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Detroit Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.