Rascasse Audience Intelligence

Detroit Lions Audience in Germany

A data profile of the people who buy, follow and care about Detroit Lions in Germany — modelled from more than twelve digital signal sources. Detroit Lions has an estimated audience of 287,388 people in Germany.

#30among American football in Germany#297among Team in Germany#1434in Sports

The average Detroit Lions fan in Germany is 35.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Indianapolis Colts, Cleveland Browns, Amon-Ra St. Brown, with strongest over-indexing on Indianapolis Colts (38.29× the country average).

Demographically, the Detroit Lions audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Detroit Lions fan in Germany is more male, around 35.9 years old, with strong Community Orientation tendencies and a notable affinity for Indianapolis Colts.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Lions profile in Germany.

Audience size
287K
in Germany
Gender
29.9%♀
70.1% male
Age
35.9
average years
Country rank
#17888
Team in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Lions fans

29.9% are female, 70.1% are male, average age 35.9.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Detroit Lions audience in Germany
MetricValue
Female29.9%
Male70.1%
Average age35.9
Estimated audience size287,388
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Detroit Lions audience in Germany
Age bracketShare%
16-1925%
20-2924%
30-3921%
40-4918%
50+12%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Detroit Lions audience comes from Germany.

Worldwide audience distribution share by country for Detroit Lions
CountryShare
United States83.1%
Canada3.1%
United Kingdom2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Lions audience in Germany is strongest.

Fig. 05

Top regions by affinity

Detroit Lions fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.51×
02Hessen~30K1.21×
03Hamburg~7K1.14×
04Bayern~50K1.09×
05Baden-Württemberg~40K1.09×
06Niedersachsen~30K1.08×
07Saarland~4K1.08×
08Berlin~10K1.05×
09Schleswig-Holstein~10K1.03×
10Nordrhein-Westfalen~60K1.02×
11Bremen~2K0.88×
12Sachsen~10K0.85×
13Mecklenburg-Vorpommern~4K0.81×
14Brandenburg~7K0.80×
15Thüringen~5K0.74×
16Sachsen-Anhalt~5K0.73×
Fig. 06

Affinity by region

Affinity by region — Detroit Lions, Germany
0.73×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Lions audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Lions audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports116.93×
02Texas RoadhouseFood & Beverages45.79×
03Amon-Ra St. BrownSports45.09×
04Jacksonville JaguarsSports39.82×
05Cleveland BrownsSports39.26×
06Indianapolis ColtsSports38.29×
07Cincinnati BengalsSports37.65×
08Washington CommandersSports32.10×
09Arizona CardinalsSports30.05×
10Baltimore RavensSports28.62×
11Houston TexansSports27.69×
12Denver BroncosSports25.00×
13Kansas City ChiefsSports21.86×
14Fish (food)Food & Beverages18.58×
15Buffalo BillsSports18.46×
16Tampa Bay BuccaneersSports16.85×
17Papa John's PizzaFood & Beverages16.44×
18JudiciaryPolitics & Society14.82×
19Travis KelceSports12.02×
20TagesschauMovies & TV2.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Lions audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Lions audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.05×
Convenience OrientationPREMIUM1.73×
Risk AppetiteTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Lions audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.99×
CreativityOPEN1.04×
Family OrientationCONSERVATISM1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Lions have in Germany?

Detroit Lions has an estimated audience of 287,388 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Detroit Lions fans?

29.9% of Detroit Lions fans are female, 70.1% are male, with an average age of 35.9 years.

03

Which brands do Detroit Lions fans like most?

Detroit Lions fans show strongest brand affinity for Indianapolis Colts (38.29×), Cleveland Browns (39.26×), and Amon-Ra St. Brown (45.09×) over the country average.

04

Where do Detroit Lions fans live in Germany?

Detroit Lions fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Lions fans also like?

Beyond Detroit Lions itself, the audience over-indexes on Cleveland Browns (39.26×), Amon-Ra St. Brown (45.09×), Cincinnati Bengals (37.65×), and Kansas City Chiefs (21.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Detroit Lions audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Detroit Lions. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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