Buffalo Bills Audience in Germany
Buffalo Bills has an estimated audience of 543,744 people in Germany. 21.0% are female, 79.0% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, Cincinnati Bengals, Jacksonville Jaguars.
The average Buffalo Bills fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (102.93× the country average). Demographically, the Buffalo Bills audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Buffalo Bills fans
| Metric | Value |
|---|---|
| Female | 21.0% |
| Male | 79.0% |
| Average age | 34.1 |
| Estimated audience size | 543,744 |
Audience persona
The typical Buffalo Bills fan in Germany is more male, around 34.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,085 | 1.08× |
| Bayern | 110,171 | 1.26× |
| Baden-Württemberg | 74,403 | 1× |
| Niedersachsen | 52,334 | 0.99× |
| Hessen | 49,057 | 1.18× |
| Rheinland-Pfalz | 35,757 | 1.31× |
| Berlin | 28,599 | 1.18× |
| Sachsen | 21,778 | 0.82× |
| Schleswig-Holstein | 19,448 | 1× |
| Hamburg | 13,904 | 1.13× |
| Brandenburg | 13,880 | 0.82× |
| Sachsen-Anhalt | 10,596 | 0.75× |
| Thüringen | 10,009 | 0.72× |
| Mecklenburg-Vorpommern | 7,552 | 0.73× |
| Bremen | 5,593 | 1.2× |
| Saarland | 5,448 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 102.93× | Sports |
| Indianapolis Colts | 95.09× | Sports |
| Kansas City Chiefs | 54.3× | Sports |
| Cincinnati Bengals | 88.31× | Sports |
| Jacksonville Jaguars | 93.41× | Sports |
| Josh Allen | 67.93× | Sports |
| Baltimore Ravens | 66.91× | Sports |
| Houston Texans | 71.93× | Sports |
| Travis Kelce | 32.09× | Sports |
| San Francisco 49ers | 51.84× | Sports |
| Arizona Cardinals | 78.77× | Sports |
| Tampa Bay Buccaneers | 49.61× | Sports |
| Pittsburgh Steelers | 51.21× | Sports |
| Denver Broncos | 61.69× | Sports |
| Washington Commanders | 75.3× | Sports |
| Carolina Panthers | 63.64× | Sports |
| New Orleans Saints | 53.63× | Sports |
| Turkey hunting | 20× | Sports |
| Green Bay Packers | 39.66× | Sports |
| New York Giants | 57.58× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.63 |
| Sustainability | BALANCE | 1.36 |
| Sports Activity | POWER | 1.36 |
| Risk Appetite | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.22 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.9% |
| Canada | 5.0% |
| United Kingdom | 3.1% |
See Buffalo Bills audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Buffalo Bills have in Germany?
Buffalo Bills has an estimated audience of 543,744 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Buffalo Bills fans?
21.0% of Buffalo Bills fans are female, 79.0% are male, with an average age of 34.1 years.
Which brands do Buffalo Bills fans like most?
Buffalo Bills fans show strongest brand affinity for Cleveland Browns (102.93×), Indianapolis Colts (95.09×), and Kansas City Chiefs (54.3×) over the country average.
Where do Buffalo Bills fans live in Germany?
Buffalo Bills fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,085), Bayern (reach 110,171), and Baden-Württemberg (reach 74,403). These three regions account for the largest share of the active audience.
What other brands do Buffalo Bills fans also like?
Beyond Buffalo Bills itself, the audience over-indexes on Indianapolis Colts (95.09×), Kansas City Chiefs (54.3×), Cincinnati Bengals (88.31×), and Jacksonville Jaguars (93.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Buffalo Bills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.