Rascasse Audience Intelligence

Buffalo Bills Audience in Germany

A data profile of the people who buy, follow and care about Buffalo Bills in Germany — modelled from more than twelve digital signal sources. Buffalo Bills has an estimated audience of 544,273 people in Germany.

#9among American football in Germany#152among Team in Germany#859in Sports

The average Buffalo Bills fan in Germany is 34.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (102.93× the country average).

Demographically, the Buffalo Bills audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Mindfulness, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Buffalo Bills fan in Germany is more male, around 34.1 years old, with strong Mindfulness tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Buffalo Bills profile in Germany.

Audience size
544K
in Germany
Gender
21.0%♀
79.0% male
Age
34.1
average years
Country rank
#10957
Team in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Buffalo Bills fans

21.0% are female, 79.0% are male, average age 34.1.

Fig. 02

Gender split

21.0%
Female
79.0%
Male
Demographic split for Buffalo Bills audience in Germany
MetricValue
Female21.0%
Male79.0%
Average age34.1
Estimated audience size544,273
Fig. 03

Age distribution

Ø 34.1
average years
Age distribution of the Buffalo Bills audience in Germany
Age bracketShare%
16-1930%
20-2925%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Buffalo Bills audience comes from Germany.

Worldwide audience distribution share by country for Buffalo Bills
CountryShare
United States77.7%
Canada5.1%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Buffalo Bills audience in Germany is strongest.

Fig. 05

Top regions by affinity

Buffalo Bills fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.31×
02Bayern~100K1.20×
03Hessen~50K1.17×
04Bremen~5K1.17×
05Berlin~30K1.13×
06Hamburg~10K1.12×
07Nordrhein-Westfalen~100K1.03×
08Niedersachsen~50K0.99×
09Schleswig-Holstein~20K0.98×
10Baden-Württemberg~70K0.97×
11Saarland~6K0.88×
12Brandenburg~10K0.87×
13Sachsen~20K0.85×
14Sachsen-Anhalt~10K0.80×
15Mecklenburg-Vorpommern~8K0.80×
16Thüringen~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Buffalo Bills, Germany
0.78×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Buffalo Bills audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Buffalo Bills audience
#·InterestCategoryAffinity×
01Cleveland BrownsSports102.93×
02Indianapolis ColtsSports95.09×
03Jacksonville JaguarsSports93.41×
04Cincinnati BengalsSports88.31×
05Arizona CardinalsSports78.77×
06Washington CommandersSports75.30×
07Houston TexansSports71.93×
08Josh AllenSports67.93×
09Baltimore RavensSports66.91×
10Carolina PanthersSports63.64×
11Denver BroncosSports61.69×
12Kansas City ChiefsSports54.30×
13New Orleans SaintsSports53.63×
14San Francisco 49ersSports51.84×
15Pittsburgh SteelersSports51.21×
16Tampa Bay BuccaneersSports49.61×
17Green Bay PackersSports39.66×
18Seattle SeahawksSports39.25×
19Travis KelceSports32.09×
20Turkey huntingSports20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Buffalo Bills audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Buffalo Bills audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.12×
IndividualismJOY1.64×
Early Adopter MentalityPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Buffalo Bills audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.56×
Design AffinityPREMIUM0.73×
DIY MentalityTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Buffalo Bills have in Germany?

Buffalo Bills has an estimated audience of 544,273 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Buffalo Bills fans?

21.0% of Buffalo Bills fans are female, 79.0% are male, with an average age of 34.1 years.

03

Which brands do Buffalo Bills fans like most?

Buffalo Bills fans show strongest brand affinity for Cleveland Browns (102.93×), Indianapolis Colts (95.09×), and Kansas City Chiefs (54.3×) over the country average.

04

Where do Buffalo Bills fans live in Germany?

Buffalo Bills fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Buffalo Bills fans also like?

Beyond Buffalo Bills itself, the audience over-indexes on Indianapolis Colts (95.09×), Kansas City Chiefs (54.3×), Cincinnati Bengals (88.31×), and Jacksonville Jaguars (93.41×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Buffalo Bills audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Buffalo Bills. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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