Rascasse Audience Intelligence

San Francisco 49ers Audience in Germany

A data profile of the people who buy, follow and care about San Francisco 49ers in Germany — modelled from more than twelve digital signal sources. San Francisco 49ers has an estimated audience of 415,609 people in Germany.

#16among American football in Germany#205among Team in Germany#1073in Sports

The average San Francisco 49ers fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Denver Broncos, Minnesota Timberwolves, Cincinnati Bengals, with strongest over-indexing on Denver Broncos (98.34× the country average).

Demographically, the San Francisco 49ers audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical San Francisco 49ers fan in Germany is more male, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Denver Broncos.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco 49ers profile in Germany.

Audience size
416K
in Germany
Gender
23.4%♀
76.6% male
Age
32.1
average years
Country rank
#13570
Team in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of San Francisco 49ers fans

23.4% are female, 76.6% are male, average age 32.1.

Fig. 02

Gender split

23.4%
Female
76.6%
Male
Demographic split for San Francisco 49ers audience in Germany
MetricValue
Female23.4%
Male76.6%
Average age32.1
Estimated audience size415,609
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the San Francisco 49ers audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3919%
40-4913%
50+8%
Fig. 04

Worldwide distribution

1.8%

of the worldwide San Francisco 49ers audience comes from Germany.

Worldwide audience distribution share by country for San Francisco 49ers
CountryShare
United States78.1%
Mexico3.8%
Canada2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco 49ers audience in Germany is strongest.

Fig. 05

Top regions by affinity

San Francisco 49ers fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.22×
02Rheinland-Pfalz~20K1.20×
03Niedersachsen~50K1.12×
04Bremen~4K1.11×
05Brandenburg~10K1.04×
06Sachsen~20K1.01×
07Nordrhein-Westfalen~90K1.00×
08Schleswig-Holstein~10K1.00×
09Bayern~70K0.98×
10Hessen~30K0.96×
11Baden-Württemberg~50K0.94×
12Berlin~20K0.93×
13Thüringen~10K0.90×
14Saarland~5K0.90×
15Sachsen-Anhalt~9K0.87×
16Mecklenburg-Vorpommern~7K0.85×
Fig. 06

Affinity by region

Affinity by region — San Francisco 49ers, Germany
0.85×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco 49ers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco 49ers audience
#·InterestCategoryAffinity×
01San Francisco GiantsSports118.31×
02Denver BroncosSports98.34×
03Cincinnati BengalsSports91.60×
04Christian McCaffreySports86.86×
05Detroit TigersSports82.26×
06New York GiantsSports75.45×
07Tennessee TitansSports71.13×
08Minnesota TimberwolvesSports66.44×
09Dallas CowboysSports59.16×
10New York JetsSports58.33×
11Minnesota TwinsSports49.91×
12Baltimore RavensSports42.90×
13Pittsburgh SteelersSports41.49×
14Chicago BearsSports40.78×
15Miami DolphinsSports39.53×
16Tampa Bay BuccaneersSports35.25×
17Green Bay PackersSports31.57×
18Kansas City ChiefsSports27.62×
19New England PatriotsSports26.08×
20MerchandisingBusiness & Career20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco 49ers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Francisco 49ers audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.90×
PatriotismCONSERVATISM1.49×
MindfulnessBALANCE1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Francisco 49ers audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
CreativityOPEN0.79×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Francisco 49ers have in Germany?

San Francisco 49ers has an estimated audience of 415,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of San Francisco 49ers fans?

23.4% of San Francisco 49ers fans are female, 76.6% are male, with an average age of 32.1 years.

03

Which brands do San Francisco 49ers fans like most?

San Francisco 49ers fans show strongest brand affinity for Denver Broncos (98.34×), Minnesota Timberwolves (66.44×), and Cincinnati Bengals (91.6×) over the country average.

04

Where do San Francisco 49ers fans live in Germany?

San Francisco 49ers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do San Francisco 49ers fans also like?

Beyond San Francisco 49ers itself, the audience over-indexes on Minnesota Timberwolves (66.44×), Cincinnati Bengals (91.6×), Dallas Cowboys (59.16×), and San Francisco Giants (118.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See San Francisco 49ers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for San Francisco 49ers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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