Rascasse Audience Intelligence

Chicago Bears Audience in Germany

A data profile of the people who buy, follow and care about Chicago Bears in Germany — modelled from more than twelve digital signal sources. Chicago Bears has an estimated audience of 388,996 people in Germany.

#19among American football in Germany#222among Team in Germany#1133in Sports

The average Chicago Bears fan in Germany is 33.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Indianapolis Colts, Kansas City Chiefs, with strongest over-indexing on Cleveland Browns (41.72× the country average).

Demographically, the Chicago Bears audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Individualism, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chicago Bears fan in Germany is more male, around 33.8 years old, with strong Individualism tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago Bears profile in Germany.

Audience size
389K
in Germany
Gender
30.9%♀
69.1% male
Age
33.8
average years
Country rank
#14321
Team in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago Bears fans

30.9% are female, 69.1% are male, average age 33.8.

Fig. 02

Gender split

30.9%
Female
69.1%
Male
Demographic split for Chicago Bears audience in Germany
MetricValue
Female30.9%
Male69.1%
Average age33.8
Estimated audience size388,996
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Chicago Bears audience in Germany
Age bracketShare%
16-1931%
20-2924%
30-3921%
40-4916%
50+9%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Chicago Bears audience comes from Germany.

Worldwide audience distribution share by country for Chicago Bears
CountryShare
United States85.4%
United Kingdom2.2%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago Bears audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chicago Bears fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.48×
02Hamburg~10K1.25×
03Hessen~40K1.22×
04Rheinland-Pfalz~20K1.21×
05Bayern~70K1.16×
06Niedersachsen~40K1.06×
07Bremen~3K1.01×
08Sachsen~20K1.00×
09Saarland~4K0.94×
10Schleswig-Holstein~10K0.93×
11Baden-Württemberg~50K0.90×
12Mecklenburg-Vorpommern~7K0.90×
13Sachsen-Anhalt~8K0.84×
14Nordrhein-Westfalen~70K0.82×
15Brandenburg~10K0.81×
16Thüringen~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Chicago Bears, Germany
0.68×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago Bears audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago Bears audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports107.92×
02DeAndre HopkinsSports67.78×
03Bill BelichickSports48.93×
04Cleveland BrownsSports41.72×
05Jacksonville JaguarsSports39.96×
06Indianapolis ColtsSports38.42×
07Cincinnati BengalsSports37.78×
08Washington CommandersSports32.21×
09Arizona CardinalsSports31.92×
10Baltimore RavensSports28.62×
11Houston TexansSports27.69×
12Denver BroncosSports25.00×
13New York GiantsSports23.33×
14Kansas City ChiefsSports23.23×
15Buffalo BillsSports18.46×
16Tampa Bay BuccaneersSports16.80×
17Green Bay PackersSports15.27×
18Travis KelceSports12.37×
19For sale by ownerHome & Garden6.75×
20Pomeranian (dog)Pets & Animals4.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago Bears audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago Bears audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.59×
Pet OwnershipJOY1.56×
ExtroversionTHRILL1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago Bears audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.81×
DIY MentalityTHRILL0.94×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago Bears have in Germany?

Chicago Bears has an estimated audience of 388,996 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Chicago Bears fans?

30.9% of Chicago Bears fans are female, 69.1% are male, with an average age of 33.8 years.

03

Which brands do Chicago Bears fans like most?

Chicago Bears fans show strongest brand affinity for Cleveland Browns (41.72×), Indianapolis Colts (38.42×), and Kansas City Chiefs (23.23×) over the country average.

04

Where do Chicago Bears fans live in Germany?

Chicago Bears fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago Bears fans also like?

Beyond Chicago Bears itself, the audience over-indexes on Indianapolis Colts (38.42×), Kansas City Chiefs (23.23×), Cincinnati Bengals (37.78×), and Bill Belichick (48.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Chicago Bears audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chicago Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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