Chicago Bears Audience in Germany
Chicago Bears has an estimated audience of 386,813 people in Germany. 30.9% are female, 69.1% are male, average age 33.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Cleveland Browns, Indianapolis Colts, Bill Belichick, Kansas City Chiefs, Cincinnati Bengals.
The average Chicago Bears fan in Germany is 33.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Cleveland Browns, Indianapolis Colts, Bill Belichick, with strongest over-indexing on Cleveland Browns (41.72× the country average). Demographically, the Chicago Bears audience skews more male with an average age of 33.8, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Chicago Bears fans
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 33.8 |
| Estimated audience size | 386,813 |
Audience persona
The typical Chicago Bears fan in Germany is more male, around 33.8 years old, with strong Sustainability tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 78,421 | 1.26× |
| Nordrhein-Westfalen | 52,512 | 0.62× |
| Baden-Württemberg | 49,692 | 0.94× |
| Niedersachsen | 42,381 | 1.13× |
| Hessen | 37,048 | 1.26× |
| Berlin | 28,298 | 1.64× |
| Rheinland-Pfalz | 21,593 | 1.11× |
| Sachsen | 18,839 | 0.99× |
| Schleswig-Holstein | 12,556 | 0.9× |
| Hamburg | 11,860 | 1.36× |
| Brandenburg | 9,432 | 0.79× |
| Sachsen-Anhalt | 7,068 | 0.71× |
| Mecklenburg-Vorpommern | 6,669 | 0.9× |
| Thüringen | 5,239 | 0.53× |
| Saarland | 3,843 | 0.81× |
| Bremen | 3,482 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 41.72× | Sports |
| Indianapolis Colts | 38.42× | Sports |
| Bill Belichick | 48.93× | Sports |
| Kansas City Chiefs | 23.23× | Sports |
| Cincinnati Bengals | 37.78× | Sports |
| Jacksonville Jaguars | 39.96× | Sports |
| Baltimore Ravens | 28.62× | Sports |
| Jackie Robinson | 107.92× | Sports |
| DeAndre Hopkins | 67.78× | Sports |
| Buffalo Bills | 18.46× | Sports |
| Arizona Cardinals | 31.92× | Sports |
| Houston Texans | 27.69× | Sports |
| Washington Commanders | 32.21× | Sports |
| Travis Kelce | 12.37× | Sports |
| Denver Broncos | 25× | Sports |
| Tampa Bay Buccaneers | 16.8× | Sports |
| For sale by owner | 6.75× | Home & Garden |
| New York Giants | 23.33× | Sports |
| Green Bay Packers | 15.27× | Sports |
| Pomeranian (dog) | 4.47× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.41 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sports Activity | POWER | 1.23 |
| Indulgence | JOY | 1.22 |
| Risk Appetite | THRILL | 1.22 |
| DIY Mentality | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.6% |
| United Kingdom | 2.2% |
| Canada | 1.8% |
See Chicago Bears audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Chicago Bears have in Germany?
Chicago Bears has an estimated audience of 386,813 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Chicago Bears fans?
30.9% of Chicago Bears fans are female, 69.1% are male, with an average age of 33.8 years.
Which brands do Chicago Bears fans like most?
Chicago Bears fans show strongest brand affinity for Cleveland Browns (41.72×), Indianapolis Colts (38.42×), and Bill Belichick (48.93×) over the country average.
Where do Chicago Bears fans live in Germany?
Chicago Bears fans in Germany are most concentrated in Bayern (reach 78,421), Nordrhein-Westfalen (reach 52,512), and Baden-Württemberg (reach 49,692). These three regions account for the largest share of the active audience.
What other brands do Chicago Bears fans also like?
Beyond Chicago Bears itself, the audience over-indexes on Indianapolis Colts (38.42×), Bill Belichick (48.93×), Kansas City Chiefs (23.23×), and Cincinnati Bengals (37.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chicago Bears. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.