Rascasse Audience Intelligence

San Francisco 49ers Fan Demographics in United States

San Francisco 49ers has an estimated audience of 17.7M people in United States.

#16among American football in United States
#31among teams in United States#135in Sports

The average San Francisco 49ers fan in United States is 35.4 years old, more male, and lives primarily in California.

By number of fans, San Francisco 49ers ranks #12 among the 32 NFL teams in United States.

Its fans are 2.1 years younger than the group average of 37.5.

In Q3/2026, search interest was −6.6% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: January, October and December account for 57% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Dak Prescott, Detroit Lions, Cincinnati Bengals, with strongest over-indexing on Dak Prescott (11.99× the country average).

Demographically, the San Francisco 49ers audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Patriotism, Sports Activity.

The typical San Francisco 49ers fan in United States is more male, around 35.4 years old, with strong Patriotism tendencies and a notable affinity for Dak Prescott.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
17.7M
in United States
Gender
30.5%♀
69.5% male
Age
35.4
average years
Country rank
#1940
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of San Francisco 49ers fans

30.5% are female, 69.5% are male, average age 35.4.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for San Francisco 49ers audience in United States
MetricValue
Female30.5%
Male69.5%
Average age35.4
Estimated audience size17.7M
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the San Francisco 49ers audience in United States
Age bracketShare%
16-2432%
25-3421%
35-4418%
45-5416%
55+13%
Fig. 04

Worldwide distribution

78.5%

of the worldwide San Francisco 49ers audience comes from United States.

Worldwide audience distribution share by country for San Francisco 49ers
CountryShare
United States78.5%
Mexico4.0%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

San Francisco 49ers fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~200K2.21×
02Iowa~400K2.12×
03New Mexico~200K2.02×
04California~4M1.90×
05Idaho~200K1.78×
06Nevada~300K1.67×
07Washington~700K1.60×
08Montana~80K1.47×
09Oregon~300K1.46×
10Mississippi~200K1.40×
11Arizona~500K1.29×
12Wyoming~40K1.17×
13Utah~200K1.10×
14South Carolina~300K1.09×
15South Dakota~50K1.06×
16Alaska~40K1.04×
17North Dakota~40K1.02×
18Arkansas~200K0.95×
19Nebraska~100K0.95×
20Texas~1M0.92×
21North Carolina~500K0.92×
22Louisiana~200K0.89×
23Pennsylvania~600K0.87×
24Illinois~600K0.87×
25Colorado~300K0.87×
26Delaware~40K0.86×
27Wisconsin~300K0.85×
28West Virginia~80K0.85×
29Virginia~400K0.84×
30Kansas~100K0.81×
31Ohio~500K0.79×
32Tennessee~300K0.78×
33Oklahoma~200K0.78×
34Rhode Island~40K0.77×
35Michigan~400K0.74×
36Missouri~200K0.74×
37Alabama~200K0.73×
38New Jersey~300K0.69×
39Indiana~200K0.69×
40Kentucky~200K0.69×
41Connecticut~100K0.69×
42Florida~800K0.66×
43Georgia~400K0.66×
44Maryland~200K0.65×
45New Hampshire~50K0.65×
46Minnesota~200K0.63×
47Massachusetts~200K0.62×
48Maine~40K0.61×
49Vermont~20K0.58×
50New York~600K0.54×
Fig. 06

Affinity by region

Affinity by region — San Francisco 49ers, United States
0.54×1.00×2.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the San Francisco 49ers audience vs. the country average
#·InterestCategoryAffinity×
01Dak PrescottSports11.99×
02Detroit LionsSports8.08×
03Cincinnati BengalsSports8.00×
04Houston TexansSports7.69×
05Los Angeles RamsSports7.52×
06Minnesota VikingsSports7.11×
07Miami DolphinsSports6.96×
08Carolina PanthersSports6.90×
09New Orleans SaintsSports6.89×
10Chicago BearsSports6.78×
11Denver BroncosSports6.78×
12Baltimore RavensSports6.73×
13New York GiantsSports6.57×
14Kansas City ChiefsSports6.34×
15Las Vegas RaidersSports6.30×
16Cleveland BrownsSports5.86×
17Dallas CowboysSports5.65×
18Philadelphia EaglesSports5.59×
19New England PatriotsSports5.04×
20Pittsburgh SteelersSports4.85×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the San Francisco 49ers audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the San Francisco 49ers audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.27×
Sports ActivityPOWER1.12×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the San Francisco 49ers audience vs. the country average · Rather not
TraitClusterDeviationScore
IndividualismJOY0.74×
IndulgenceJOY0.75×
TravellingTHRILL0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in San Francisco 49ers over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/san-francisco-49ers-5961” · Methodology