Merchandising Audience in Germany
Merchandising has an estimated audience of 1,832,654 people in Germany. 49.7% are female, 50.3% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Israel, Progressive rock, Snow White (Fables), Kerala.
The average Merchandising fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Israel, Progressive rock, with strongest over-indexing on Dog breed (1.7× the country average). Demographically, the Merchandising audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Merchandising fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.1 |
| Estimated audience size | 1,832,654 |
Audience persona
The typical Merchandising fan in Germany is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 404,809 | 1.01× |
| Bayern | 280,819 | 0.95× |
| Baden-Württemberg | 235,456 | 0.94× |
| Niedersachsen | 169,185 | 0.95× |
| Hessen | 132,577 | 0.95× |
| Sachsen | 105,565 | 1.17× |
| Berlin | 88,408 | 1.08× |
| Rheinland-Pfalz | 83,016 | 0.9× |
| Schleswig-Holstein | 70,055 | 1.06× |
| Brandenburg | 60,244 | 1.06× |
| Sachsen-Anhalt | 57,183 | 1.2× |
| Thüringen | 50,832 | 1.09× |
| Hamburg | 43,003 | 1.04× |
| Mecklenburg-Vorpommern | 34,370 | 0.98× |
| Saarland | 17,153 | 0.76× |
| Bremen | 13,138 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.7× | Pets & Animals |
| Israel | 2.67× | Travel & Leisure |
| Progressive rock | 1.73× | Music & Radio |
| Snow White (Fables) | 2.46× | Literature |
| Kerala | 4.47× | Travel & Leisure |
| Vocal harmony | 7.1× | Music & Radio |
| Information sensitivity | 3.58× | Technology & Electronics |
| Graham Greene | 3× | Literature |
| Hand knitting | 5.45× | Home & Garden |
| Graham Greene (actor) | 2.54× | |
| Tiffany Haddish | 8.01× | Movies & TV |
| Figure painting (hobby) | 2.56× | Arts & Culture |
| Home Delivery | 1.71× | Food & Beverages |
| Jumia | 4.91× | Fashion & Accessoires |
| Justice | 2.27× | Politics & Society |
| Este, Veneto | 1.5× | Travel & Leisure |
| Vaani Kapoor | 15.39× | Movies & TV |
| James Kottak | 11.84× | Music & Radio |
| Google Wallet | 2.79× | Technology & Electronics |
| Howrse | 7.71× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Pet Ownership | JOY | 1.18 |
| Price Sensitivity | PREMIUM | 1.16 |
| Indulgence | JOY | 1.11 |
| DIY Mentality | THRILL | 1.09 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 7.5% |
| Germany | 7.0% |
See Merchandising audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Merchandising have in Germany?
Merchandising has an estimated audience of 1,832,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Merchandising fans?
49.7% of Merchandising fans are female, 50.3% are male, with an average age of 41.1 years.
Which brands do Merchandising fans like most?
Merchandising fans show strongest brand affinity for Dog breed (1.7×), Israel (2.67×), and Progressive rock (1.73×) over the country average.
Where do Merchandising fans live in Germany?
Merchandising fans in Germany are most concentrated in Nordrhein-Westfalen (reach 404,809), Bayern (reach 280,819), and Baden-Württemberg (reach 235,456). These three regions account for the largest share of the active audience.
What other brands do Merchandising fans also like?
Beyond Merchandising itself, the audience over-indexes on Israel (2.67×), Progressive rock (1.73×), Snow White (Fables) (2.46×), and Kerala (4.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merchandising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.