Merchandising Audience in Germany
A data profile of the people who buy, follow and care about Merchandising in Germany — modelled from more than twelve digital signal sources. Merchandising has an estimated audience of 1,832,654 people in Germany.
The average Merchandising fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include San Francisco 49ers, Ink cartridge, Tagesschau, with strongest over-indexing on San Francisco 49ers (20× the country average).
Demographically, the Merchandising audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Merchandising fan in Germany is balanced, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for San Francisco 49ers.
At a glance
The key figures that characterise the Merchandising profile in Germany.
Search interest · 12-month trend
Demographics of Merchandising fans
49.7% are female, 50.3% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 41.1 |
| Estimated audience size | 1,832,654 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 27% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Merchandising audience comes from Germany.
| Country | Share |
|---|---|
| United States | 21.3% |
| Italy | 7.5% |
| Germany | 7.0% |
Geography
Where the Merchandising audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~60K | 1.26× | |
| 02 | Sachsen | ~100K | 1.19× | |
| 03 | Thüringen | ~50K | 1.13× | |
| 04 | Brandenburg | ~60K | 1.11× | |
| 05 | Berlin | ~80K | 1.02× | |
| 06 | Mecklenburg-Vorpommern | ~40K | 1.02× | |
| 07 | Nordrhein-Westfalen | ~400K | 0.95× | |
| 08 | Bayern | ~300K | 0.95× | |
| 09 | Hamburg | ~40K | 0.95× | |
| 10 | Baden-Württemberg | ~200K | 0.94× | |
| 11 | Rheinland-Pfalz | ~90K | 0.94× | |
| 12 | Hessen | ~100K | 0.93× | |
| 13 | Saarland | ~20K | 0.93× | |
| 14 | Niedersachsen | ~200K | 0.91× | |
| 15 | Schleswig-Holstein | ~60K | 0.91× | |
| 16 | Bremen | ~10K | 0.90× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Merchandising audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ink cartridge | Technology & Electronics | 23.72× | ||
| 02 | San Francisco 49ers | Sports | 20.00× | ||
| 03 | Monuments | Music & Radio | 20.00× | ||
| 04 | Seattle Mariners | Sports | 20.00× | ||
| 05 | Winnipeg Jets | Sports | 20.00× | ||
| 06 | HammerFall | Music & Radio | 20.00× | ||
| 07 | Thingiverse | Arts & Culture | 5.26× | ||
| 08 | Meteorology | Home & Garden | 4.70× | ||
| 09 | Instant Gaming | Games | 4.12× | ||
| 10 | Professional wrestling | Sports | 3.19× | ||
| 11 | Volunteering | Politics & Society | 2.07× | ||
| 12 | Transfermarkt | Sports | 2.02× | ||
| 13 | Tattoos | Fashion & Accessoires | 1.98× | ||
| 14 | Netto Marken-Discount | Shopping | 1.88× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 1.81× | ||
| 16 | Tagesschau | Movies & TV | 1.75× | ||
| 17 | SV Werder Bremen | Sports | 1.58× | ||
| 18 | Kaufland | Shopping | 1.52× | ||
| 19 | Müller (company) | Food & Beverages | 1.52× | ||
| 20 | Nature | Home & Garden | 1.51× |
Personality of the Merchandising audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.33× | |
| Extroversion | THRILL | 1.30× | |
| Need for Security | CONSERVATISM | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.66× | |
| Design Affinity | PREMIUM | 0.69× | |
| Sports Activity | POWER | 0.71× |
Frequently asked questions
How many fans does Merchandising have in Germany?
Merchandising has an estimated audience of 1,832,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Merchandising fans?
49.7% of Merchandising fans are female, 50.3% are male, with an average age of 41.1 years.
Which brands do Merchandising fans like most?
Merchandising fans show strongest brand affinity for San Francisco 49ers (20×), Ink cartridge (23.72×), and Tagesschau (1.75×) over the country average.
Where do Merchandising fans live in Germany?
Merchandising fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Merchandising fans also like?
Beyond Merchandising itself, the audience over-indexes on Ink cartridge (23.72×), Tagesschau (1.75×), Monuments (20×), and Seattle Mariners (20×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Merchandising audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Merchandising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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