Rascasse Audience Intelligence

Merchandising Audience in United States

A data profile of the people who buy, follow and care about Merchandising in United States — modelled from more than twelve digital signal sources. Merchandising has an estimated audience of 5,562,684 people in United States.

#3535among Topic in United States#570in Business & Career

The average Merchandising fan in United States is 41.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rosie O'Donnell, City Bank, Columbo, with strongest over-indexing on Rosie O'Donnell (14.69× the country average).

Demographically, the Merchandising audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Merchandising fan in United States is more female, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Rosie O'Donnell.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Merchandising profile in United States.

Audience size
5.6M
in United States
Gender
55.8%♀
44.2% male
Age
41.2
average years
Country rank
#6096
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Merchandising fans

55.8% are female, 44.2% are male, average age 41.2.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Merchandising audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.2
Estimated audience size5,562,684
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Merchandising audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

21.3%

of the worldwide Merchandising audience comes from United States.

Worldwide audience distribution share by country for Merchandising
CountryShare
United States21.3%
Italy7.5%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Merchandising audience in United States is strongest.

Fig. 05

Top regions by affinity

Merchandising fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~200K1.30×
02Arkansas~60K1.22×
03New York~400K1.21×
04Texas~600K1.20×
05California~700K1.19×
06Maryland~100K1.16×
07Hawaii~30K1.16×
08Louisiana~80K1.13×
09Florida~400K1.12×
10Mississippi~50K1.11×
11Georgia~200K1.10×
12Virginia~100K1.09×
13Oregon~70K1.08×
14New Jersey~100K1.06×
15South Carolina~90K1.06×
16Nevada~60K1.05×
17Kansas~50K1.03×
18Alaska~10K1.03×
19Washington, District of Columbia~20K1.02×
20Minnesota~80K1.01×
21Alabama~80K1.01×
22Pennsylvania~200K0.99×
23Oklahoma~60K0.99×
24Washington~100K0.98×
25Indiana~100K0.97×
26Connecticut~50K0.97×
27Iowa~40K0.97×
28South Dakota~10K0.97×
29Vermont~9K0.97×
30Illinois~200K0.96×
31Tennessee~100K0.96×
32Wisconsin~80K0.96×
33Kentucky~70K0.96×
34Massachusetts~100K0.95×
35North Dakota~10K0.95×
36Arizona~100K0.94×
37Nebraska~30K0.94×
38Rhode Island~20K0.94×
39Ohio~200K0.93×
40Missouri~80K0.93×
41New Mexico~30K0.93×
42Montana~10K0.93×
43Colorado~80K0.92×
44Utah~50K0.91×
45West Virginia~20K0.91×
46Delaware~10K0.91×
47Michigan~100K0.90×
48Maine~20K0.89×
49Idaho~20K0.88×
50New Hampshire~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Merchandising, United States
0.86×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Merchandising audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Merchandising audience
#·InterestCategoryAffinity×
01KartellHome & Garden29.48×
02ColumboMovies & TV20.00×
03CastoramaShopping20.00×
04CalzedoniaFashion & Accessoires19.39×
05Rosie O'DonnellMovies & TV14.69×
06BombasFashion & Accessoires8.58×
07City BankBusiness & Career7.28×
08Berlin WallTravel & Leisure4.85×
09Stitch!Movies & TV4.39×
10Web serverTechnology & Electronics4.21×
11Mineral waterFood & Beverages3.26×
12Non-alcoholic beverageFood & Beverages2.54×
13NASDAQBusiness & Career2.35×
14Microwave ovenHome & Garden2.16×
15Chuck NorrisMovies & TV2.04×
16InnovationBusiness & Career2.02×
17Real propertyHome & Garden1.87×
18Discount storesShopping1.80×
19BeetlejuiceMovies & TV1.79×
20Subscription business modelShopping1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Merchandising audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Merchandising audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.74×
Quality AwarenessPREMIUM1.67×
Urban LifestyleOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Merchandising audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.76×
TraditionCONSERVATISM0.89×
Family OrientationCONSERVATISM0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Merchandising have in United States?

Merchandising has an estimated audience of 5,562,684 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Merchandising fans?

55.8% of Merchandising fans are female, 44.2% are male, with an average age of 41.2 years.

03

Which brands do Merchandising fans like most?

Merchandising fans show strongest brand affinity for Rosie O'Donnell (14.69×), City Bank (7.28×), and Columbo (20×) over the country average.

04

Where do Merchandising fans live in United States?

Merchandising fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Merchandising fans also like?

Beyond Merchandising itself, the audience over-indexes on City Bank (7.28×), Columbo (20×), Kartell (29.48×), and Bombas (8.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Merchandising audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Merchandising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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