Merchandising Audience in United States

Merchandising logo

Merchandising has an estimated audience of 5,562,684 people in United States. 55.8% are female, 44.2% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, Product design, Grinch.

The average Merchandising fan in United States is 41.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Merchandising audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Merchandising fans

Demographic split for Merchandising audience in United States
MetricValue
Female55.8%
Male44.2%
Average age41.2
Estimated audience size5,562,684

Audience persona

The typical Merchandising fan in United States is more female, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Merchandising in United States
RegionReachAffinity
California807,5001.32×
Texas613,4111.28×
Florida477,8571.27×
New York426,2311.37×
Georgia213,1531.24×
Illinois193,4711.04×
North Carolina192,1041.15×
Pennsylvania178,5640.95×
Ohio171,8681×
New Jersey161,3901.14×
Virginia153,7291.13×
Michigan138,8110.95×
Washington121,9581.09×
Tennessee119,6951.07×
Maryland117,0701.22×
Massachusetts110,1701.01×
Arizona106,7860.94×
Indiana101,5481×
Missouri87,3810.97×
South Carolina86,8531.04×
Colorado82,5530.94×
Alabama81,5651.05×
Minnesota80,4241.01×
Louisiana79,8691.11×
Wisconsin78,5620.94×
Oregon73,4391.15×
Kentucky65,0310.93×
Oklahoma64,8811.05×
Nevada57,5091.07×
Connecticut53,3310.96×
Arkansas53,2931.16×
Mississippi51,5721.13×
Utah44,3360.89×
Iowa41,9850.92×
Kansas40,6080.93×
Hawaii28,7531.2×
New Mexico25,2480.91×
Nebraska24,6670.88×
Idaho22,3990.8×
West Virginia19,7080.76×
Washington, District of Columbia19,1081.14×
New Hampshire16,8630.77×
Rhode Island16,5850.94×
Maine16,5750.83×
Delaware13,3220.87×
Montana12,0890.78×
Alaska10,5900.89×
South Dakota9,3290.73×
North Dakota8,6610.76×
Vermont6,7230.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Merchandising audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop12.56×Internet & Social Media
Governor of Michigan17.25×Politics & Society
Product design4.39×Business & Career
Grinch8.09×Movies & TV
Vocal harmony9.08×Music & Radio
Wok12.92×Food & Beverages
Google Home9.79×Technology & Electronics
Hibachi11.86×Food & Beverages
Cherish (group)16.43×Music & Radio
Grace Slick12.27×Music & Radio
headspace13.05×Health
Bank account3.32×Business & Career
Fairy godmother9.82×Literature
Hipster11.55×Politics & Society
Hardik Pandya16.32×Sports
No Escape (1994 film)12.06×Movies & TV
Gift registry13.4×Kids & Family
TV Fanatic10.81×Movies & TV
El Paso County, Colorado12.41×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Merchandising audience
TraitClusterScore
Quality AwarenessPREMIUM1.9
Luxury OrientationPREMIUM1.88
SustainabilityBALANCE1.59
DIY MentalityTHRILL1.55
Design AffinityPREMIUM1.55
Risk AppetiteTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Merchandising
CountryShare
United States21.3%
Italy7.5%
Germany7.0%

See Merchandising audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Merchandising have in United States?

Merchandising has an estimated audience of 5,562,684 people in United States, concentrated in California and Texas.

What is the gender split and age of Merchandising fans?

55.8% of Merchandising fans are female, 44.2% are male, with an average age of 41.2 years.

Which brands do Merchandising fans like most?

Merchandising fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (12.56×), and Governor of Michigan (17.25×) over the country average.

Where do Merchandising fans live in United States?

Merchandising fans in United States are most concentrated in California (reach 807,500), Texas (reach 613,411), and Florida (reach 477,857). These three regions account for the largest share of the active audience.

What other brands do Merchandising fans also like?

Beyond Merchandising itself, the audience over-indexes on Goop (12.56×), Governor of Michigan (17.25×), Product design (4.39×), and Grinch (8.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Merchandising. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.