New Orleans Saints Audience in Germany
New Orleans Saints has an estimated audience of 283,045 people in Germany. 27.9% are female, 72.1% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleveland Browns, Indianapolis Colts, Buffalo Bills, Transfermarkt, Kansas City Chiefs.
The average New Orleans Saints fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleveland Browns, Indianapolis Colts, Buffalo Bills, with strongest over-indexing on Cleveland Browns (83.43× the country average). Demographically, the New Orleans Saints audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of New Orleans Saints fans
| Metric | Value |
|---|---|
| Female | 27.9% |
| Male | 72.1% |
| Average age | 32.3 |
| Estimated audience size | 283,045 |
Audience persona
The typical New Orleans Saints fan in Germany is more male, around 32.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,680 | 1.06× |
| Bayern | 46,911 | 1.03× |
| Baden-Württemberg | 38,972 | 1.01× |
| Niedersachsen | 33,840 | 1.23× |
| Hessen | 27,974 | 1.3× |
| Rheinland-Pfalz | 19,509 | 1.38× |
| Berlin | 13,892 | 1.1× |
| Schleswig-Holstein | 9,545 | 0.94× |
| Brandenburg | 8,215 | 0.94× |
| Hamburg | 7,874 | 1.23× |
| Sachsen | 6,572 | 0.47× |
| Sachsen-Anhalt | 5,037 | 0.69× |
| Thüringen | 4,813 | 0.67× |
| Mecklenburg-Vorpommern | 4,217 | 0.78× |
| Saarland | 3,324 | 0.96× |
| Bremen | 2,971 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 83.43× | Sports |
| Indianapolis Colts | 69.15× | Sports |
| Buffalo Bills | 51.69× | Sports |
| Transfermarkt | 10.38× | Sports |
| Kansas City Chiefs | 44.13× | Sports |
| Cincinnati Bengals | 68× | Sports |
| Jackie Robinson | 231.43× | Sports |
| For sale by owner | 19.18× | Home & Garden |
| San Francisco 49ers | 46.8× | Sports |
| Jacksonville Jaguars | 71.92× | Sports |
| Pittsburgh Steelers | 46× | Sports |
| Green Bay Packers | 41.23× | Sports |
| Tampa Bay Buccaneers | 41.39× | Sports |
| Baltimore Ravens | 51.52× | Sports |
| Houston Texans | 55.38× | Sports |
| NBA playoffs | 17.48× | Sports |
| Travis Kelce | 24.43× | Sports |
| Arizona Cardinals | 60.65× | Sports |
| Seattle Seahawks | 36.08× | Sports |
| Denver Broncos | 47.5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.5 |
| Sports Activity | POWER | 1.27 |
| Indulgence | JOY | 1.25 |
| Luxury Orientation | PREMIUM | 1.24 |
| Patriotism | CONSERVATISM | 1.21 |
| Spirituality | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.6% |
| Brazil | 3.7% |
| Canada | 2.7% |
See New Orleans Saints audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does New Orleans Saints have in Germany?
New Orleans Saints has an estimated audience of 283,045 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of New Orleans Saints fans?
27.9% of New Orleans Saints fans are female, 72.1% are male, with an average age of 32.3 years.
Which brands do New Orleans Saints fans like most?
New Orleans Saints fans show strongest brand affinity for Cleveland Browns (83.43×), Indianapolis Colts (69.15×), and Buffalo Bills (51.69×) over the country average.
Where do New Orleans Saints fans live in Germany?
New Orleans Saints fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,680), Bayern (reach 46,911), and Baden-Württemberg (reach 38,972). These three regions account for the largest share of the active audience.
What other brands do New Orleans Saints fans also like?
Beyond New Orleans Saints itself, the audience over-indexes on Indianapolis Colts (69.15×), Buffalo Bills (51.69×), Transfermarkt (10.38×), and Kansas City Chiefs (44.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Orleans Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.