Rascasse Audience Intelligence

New Orleans Saints Audience in Germany

A data profile of the people who buy, follow and care about New Orleans Saints in Germany — modelled from more than twelve digital signal sources. New Orleans Saints has an estimated audience of 281,806 people in Germany.

#31among American football in Germany#303among Team in Germany#1462in Sports

The average New Orleans Saints fan in Germany is 32.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Indianapolis Colts, Buffalo Bills, with strongest over-indexing on Cleveland Browns (83.43× the country average).

Demographically, the New Orleans Saints audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Orleans Saints fan in Germany is more male, around 32.3 years old, with strong Mindfulness tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Orleans Saints profile in Germany.

Audience size
282K
in Germany
Gender
27.9%♀
72.1% male
Age
32.3
average years
Country rank
#18157
Team in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Orleans Saints fans

27.9% are female, 72.1% are male, average age 32.3.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for New Orleans Saints audience in Germany
MetricValue
Female27.9%
Male72.1%
Average age32.3
Estimated audience size281,806
Fig. 03

Age distribution

Ø 32.3
average years
Age distribution of the New Orleans Saints audience in Germany
Age bracketShare%
16-1936%
20-2924%
30-3919%
40-4914%
50+8%
Fig. 04

Worldwide distribution

1.9%

of the worldwide New Orleans Saints audience comes from Germany.

Worldwide audience distribution share by country for New Orleans Saints
CountryShare
United States80.3%
Brazil3.7%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Orleans Saints audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Orleans Saints fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.30×
02Hessen~30K1.24×
03Hamburg~7K1.17×
04Niedersachsen~30K1.16×
05Bremen~3K1.15×
06Berlin~10K1.05×
07Schleswig-Holstein~10K1.05×
08Nordrhein-Westfalen~60K1.03×
09Bayern~50K1.02×
10Saarland~3K0.98×
11Baden-Württemberg~40K0.97×
12Brandenburg~8K0.94×
13Mecklenburg-Vorpommern~5K0.87×
14Sachsen-Anhalt~6K0.78×
15Thüringen~6K0.77×
16Sachsen~10K0.76×
Fig. 06

Affinity by region

Affinity by region — New Orleans Saints, Germany
0.76×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Orleans Saints audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Orleans Saints audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports231.43×
02Cleveland BrownsSports83.43×
03Jacksonville JaguarsSports71.92×
04Indianapolis ColtsSports69.15×
05Cincinnati BengalsSports68.00×
06Arizona CardinalsSports60.65×
07Houston TexansSports55.38×
08Buffalo BillsSports51.69×
09Baltimore RavensSports51.52×
10Denver BroncosSports47.50×
11San Francisco 49ersSports46.80×
12Pittsburgh SteelersSports46.00×
13Kansas City ChiefsSports44.13×
14Tampa Bay BuccaneersSports41.39×
15Green Bay PackersSports41.23×
16Seattle SeahawksSports36.08×
17Travis KelceSports24.43×
18For sale by ownerHome & Garden19.18×
19NBA playoffsSports17.48×
20TransfermarktSports10.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Orleans Saints audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Orleans Saints audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.65×
Early Adopter MentalityPOWER1.58×
Need for SecurityCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Orleans Saints audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.68×
Design AffinityPREMIUM0.70×
DIY MentalityTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Orleans Saints have in Germany?

New Orleans Saints has an estimated audience of 281,806 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of New Orleans Saints fans?

27.9% of New Orleans Saints fans are female, 72.1% are male, with an average age of 32.3 years.

03

Which brands do New Orleans Saints fans like most?

New Orleans Saints fans show strongest brand affinity for Cleveland Browns (83.43×), Indianapolis Colts (69.15×), and Buffalo Bills (51.69×) over the country average.

04

Where do New Orleans Saints fans live in Germany?

New Orleans Saints fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do New Orleans Saints fans also like?

Beyond New Orleans Saints itself, the audience over-indexes on Indianapolis Colts (69.15×), Buffalo Bills (51.69×), Kansas City Chiefs (44.13×), and Transfermarkt (10.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See New Orleans Saints audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for New Orleans Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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