Rascasse Audience Intelligence

New Orleans Saints Fan Demographics in United States

New Orleans Saints has an estimated audience of 12.4M people in United States.

#34among American football in United States
#56among teams in United States#232in Sports

The average New Orleans Saints fan in United States is 36.6 years old, more male, and lives primarily in Louisiana.

By number of fans, New Orleans Saints ranks #22 among the 32 NFL teams in United States — 0.8× the group median.

Its fans are 0.9 years younger than the group average of 37.5.

Women make up 33.8% of the fan base, 2.5 percentage points more than the group average.

In Q3/2026, search interest was −4.2% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: September, October and December account for 49% of the year's searches, June is the quietest month.

Most fans live in Louisiana, Texas, Mississippi.

Top affinities include Texas A&M Aggies football, Cincinnati Bengals, Jacksonville Jaguars, with strongest over-indexing on Texas A&M Aggies football (6.25× the country average).

The typical New Orleans Saints fan in United States is more male, around 36.6 years old, with a notable affinity for Texas A&M Aggies football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
12.4M
in United States
Gender
33.8%♀
66.2% male
Age
36.6
average years
Country rank
#2893
among all objects in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of New Orleans Saints fans

33.8% are female, 66.2% are male, average age 36.6.

Fig. 02

Gender split

33.8%
Female
66.2%
Male
Demographic split for New Orleans Saints audience in United States
MetricValue
Female33.8%
Male66.2%
Average age36.6
Estimated audience size12.4M
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the New Orleans Saints audience in United States
Age bracketShare%
16-2430%
25-3420%
35-4418%
45-5417%
55+16%
Fig. 04

Worldwide distribution

83.9%

of the worldwide New Orleans Saints audience comes from United States.

Worldwide audience distribution share by country for New Orleans Saints
CountryShare
United States83.9%
Canada2.7%
Brazil2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

New Orleans Saints fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~3M17.74×
02Mississippi~700K6.62×
03Alabama~300K1.51×
04Arkansas~100K1.19×
05Texas~900K1.11×
06Georgia~500K1.09×
07Idaho~60K0.90×
08South Carolina~200K0.86×
09New Mexico~60K0.80×
10Tennessee~200K0.74×
11North Carolina~300K0.68×
12Florida~500K0.63×
13Oklahoma~90K0.62×
14Wyoming~10K0.62×
15Missouri~100K0.57×
16Montana~20K0.57×
17Iowa~70K0.56×
18Kansas~60K0.56×
19Virginia~200K0.55×
20Hawaii~30K0.55×
21Nevada~60K0.54×
22South Dakota~20K0.52×
23North Dakota~10K0.51×
24Maryland~100K0.50×
25Colorado~100K0.50×
26Utah~60K0.49×
27Delaware~20K0.48×
28Ohio~200K0.47×
29Wisconsin~100K0.46×
30Kentucky~80K0.46×
31Washington, District of Columbia~10K0.46×
32Pennsylvania~200K0.45×
33Arizona~100K0.45×
34Nebraska~30K0.45×
35West Virginia~30K0.44×
36Illinois~200K0.42×
37Michigan~200K0.41×
38Washington~100K0.41×
39Indiana~100K0.41×
40Minnesota~80K0.40×
41Rhode Island~20K0.40×
42Alaska~10K0.40×
43California~600K0.38×
44New Hampshire~20K0.37×
45New Jersey~100K0.35×
46Oregon~50K0.34×
47Maine~20K0.34×
48Connecticut~40K0.33×
49Massachusetts~80K0.31×
50New York~200K0.30×
Fig. 06

Affinity by region

Affinity by region — New Orleans Saints, United States
0.30×1.00×17.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the New Orleans Saints audience vs. the country average
#·InterestCategoryAffinity×
01Texas A&M Aggies footballSports6.25×
02Cincinnati BengalsSports5.76×
03Jacksonville JaguarsSports5.75×
04Indianapolis ColtsSports5.42×
05Tampa Bay BuccaneersSports5.32×
06New York JetsSports5.25×
07CBS Sports NetworkSports5.12×
08Atlanta FalconsSports5.09×
09Minnesota VikingsSports5.05×
10Cleveland BrownsSports4.84×
11New York GiantsSports4.47×
12Buffalo BillsSports4.43×
13Denver BroncosSports3.95×
14Seattle SeahawksSports3.87×
15Detroit LionsSports3.83×
16Pittsburgh SteelersSports3.67×
17NBA TVSports3.31×
18Green Bay PackersSports2.95×
19NBA playoffsSports2.94×
20NBA FinalsSports2.88×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the New Orleans Saints audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the New Orleans Saints audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.94×
Sports ActivityPOWER0.84×
IndividualismJOY0.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the New Orleans Saints audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
Quality AwarenessPREMIUM0.57×
DIY MentalityTHRILL0.58×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in New Orleans Saints over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/new-orleans-saints-3783” · Methodology