A data profile of the people who buy, follow and care about New Orleans Saints in United Kingdom — modelled from more than twelve digital signal sources. New Orleans Saints has an estimated audience of 330,819 people in United Kingdom.
The average New Orleans Saints fan in United Kingdom is 34.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Minnesota Vikings, Green Bay Packers, NBA playoffs, with strongest over-indexing on Minnesota Vikings (27.88× the country average).
Demographically, the New Orleans Saints audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Community Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical New Orleans Saints fan in United Kingdom is more male, around 34.6 years old, with strong Community Orientation tendencies and a notable affinity for Minnesota Vikings.
The key figures that characterise the New Orleans Saints profile in United Kingdom.
32.2% are female, 67.8% are male, average age 34.6.
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 34.6 |
| Estimated audience size | 330,819 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide New Orleans Saints audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 80.1% |
| Brazil | 3.7% |
| Canada | 2.9% |
Where the New Orleans Saints audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~30K | 2.57× | |
| 02 | North West | ~40K | 1.26× | |
| 03 | East Midlands | ~30K | 1.10× | |
| 04 | East of England | ~30K | 1.09× | |
| 05 | North East | ~10K | 1.08× | |
| 06 | South West | ~30K | 1.07× | |
| 07 | Greater London | ~50K | 1.05× | |
| 08 | South East | ~40K | 1.00× | |
| 09 | Yorkshire and the Humber | ~20K | 0.70× | |
| 10 | West Midlands | ~9K | 0.66× | |
| 11 | Scotland | ~20K | 0.56× | |
| 12 | Wales | ~10K | 0.52× | |
| 13 | England | ~100K | 0.39× |
The strongest cross-interests of the New Orleans Saints audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minnesota Vikings | Sports | 27.88× | ||
| 02 | Washington Commanders | Sports | 24.17× | ||
| 03 | Denver Broncos | Sports | 21.94× | ||
| 04 | New York Giants | Sports | 19.50× | ||
| 05 | Green Bay Packers | Sports | 18.75× | ||
| 06 | Miami Dolphins | Sports | 16.35× | ||
| 07 | Pittsburgh Steelers | Sports | 16.05× | ||
| 08 | Indianapolis Colts | Sports | 15.99× | ||
| 09 | Baltimore Ravens | Sports | 14.77× | ||
| 10 | Dallas Cowboys | Sports | 14.38× | ||
| 11 | Seattle Seahawks | Sports | 13.33× | ||
| 12 | Stefon Diggs | Sports | 13.19× | ||
| 13 | NBA playoffs | Sports | 7.76× | ||
| 14 | Team sport | Sports | 2.42× | ||
| 15 | BBC Sport | Sports | 2.00× | ||
| 16 | FIFA World Cup 2026 | Sports | 1.98× | ||
| 17 | Superman | Movies & TV | 1.86× | ||
| 18 | Halford | Music & Radio | 1.78× | ||
| 19 | FIFA World Cup | Sports | 1.63× | ||
| 20 | Manchester United F.C. | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Mindfulness | BALANCE | 1.41× | |
| Design Affinity | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| DIY Mentality | THRILL | 0.97× | |
| Quality Awareness | PREMIUM | 0.99× |
New Orleans Saints has an estimated audience of 330,819 people in United Kingdom, concentrated in England and Greater London.
32.2% of New Orleans Saints fans are female, 67.8% are male, with an average age of 34.6 years.
New Orleans Saints fans show strongest brand affinity for Minnesota Vikings (27.88×), Green Bay Packers (18.75×), and NBA playoffs (7.76×) over the country average.
New Orleans Saints fans in United Kingdom are most concentrated in England (reach ~100K), Greater London (reach ~50K), and South East (reach ~40K). These three regions account for the largest share of the active audience.
Beyond New Orleans Saints itself, the audience over-indexes on Green Bay Packers (18.75×), NBA playoffs (7.76×), Denver Broncos (21.94×), and Miami Dolphins (16.35×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for New Orleans Saints. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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