A data profile of the people who buy, follow and care about Minnesota Vikings in United Kingdom — modelled from more than twelve digital signal sources. Minnesota Vikings has an estimated audience of 249,265 people in United Kingdom.
The average Minnesota Vikings fan in United Kingdom is 37.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Denver Broncos, Indianapolis Colts, Miami Dolphins, with strongest over-indexing on Denver Broncos (173.76× the country average).
Demographically, the Minnesota Vikings audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Minnesota Vikings fan in United Kingdom is more male, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Denver Broncos.
The key figures that characterise the Minnesota Vikings profile in United Kingdom.
30.4% are female, 69.6% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 30.4% |
| Male | 69.6% |
| Average age | 37.4 |
| Estimated audience size | 249,265 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 25% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Minnesota Vikings audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 83.9% |
| Canada | 3.0% |
| Germany | 1.5% |
Where the Minnesota Vikings audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~40K | 1.32× | |
| 02 | Scotland | ~30K | 1.14× | |
| 03 | Greater London | ~40K | 1.13× | |
| 04 | Northern Ireland | ~8K | 1.08× | |
| 05 | East Midlands | ~20K | 1.04× | |
| 06 | East of England | ~20K | 1.03× | |
| 07 | North East | ~10K | 1.02× | |
| 08 | South East | ~30K | 0.99× | |
| 09 | South West | ~20K | 0.97× | |
| 10 | England | ~200K | 0.94× | |
| 11 | Wales | ~10K | 0.85× | |
| 12 | Yorkshire and the Humber | ~20K | 0.82× | |
| 13 | West Midlands | ~7K | 0.69× |
The strongest cross-interests of the Minnesota Vikings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Washington Commanders | Sports | 191.36× | ||
| 02 | Denver Broncos | Sports | 173.76× | ||
| 03 | Indianapolis Colts | Sports | 126.63× | ||
| 04 | Miami Dolphins | Sports | 125.19× | ||
| 05 | Green Bay Packers | Sports | 119.05× | ||
| 06 | New York Giants | Sports | 114.81× | ||
| 07 | New York Jets | Sports | 114.81× | ||
| 08 | Carolina Panthers | Sports | 105.65× | ||
| 09 | Stefon Diggs | Sports | 97.14× | ||
| 10 | Chris Paul | Sports | 97.14× | ||
| 11 | Kevin Cline | Sports | 64.05× | ||
| 12 | Baltimore Ravens | Sports | 63.47× | ||
| 13 | Atlanta Falcons | Sports | 61.84× | ||
| 14 | Houston Texans | Sports | 61.38× | ||
| 15 | Pittsburgh Steelers | Sports | 56.53× | ||
| 16 | Miles Davis | Sports | 54.28× | ||
| 17 | Dallas Cowboys | Sports | 54.18× | ||
| 18 | Bill Murray | Sports | 45.87× | ||
| 19 | Seattle Seahawks | Sports | 44.75× | ||
| 20 | Buffalo Bills | Sports | 21.15× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.64× | |
| Travelling | THRILL | 1.34× | |
| Sports Activity | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.58× | |
| Need for Security | CONSERVATISM | 0.62× | |
| Design Affinity | PREMIUM | 0.64× |
Minnesota Vikings has an estimated audience of 249,265 people in United Kingdom, concentrated in England and Greater London.
30.4% of Minnesota Vikings fans are female, 69.6% are male, with an average age of 37.4 years.
Minnesota Vikings fans show strongest brand affinity for Denver Broncos (173.76×), Indianapolis Colts (126.63×), and Miami Dolphins (125.19×) over the country average.
Minnesota Vikings fans in United Kingdom are most concentrated in England (reach ~200K), Greater London (reach ~40K), and North West (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Minnesota Vikings itself, the audience over-indexes on Indianapolis Colts (126.63×), Miami Dolphins (125.19×), Green Bay Packers (119.05×), and Washington Commanders (191.36×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Minnesota Vikings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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