Rascasse Audience Intelligence

Minnesota Vikings Audience in Germany

A data profile of the people who buy, follow and care about Minnesota Vikings in Germany — modelled from more than twelve digital signal sources. Minnesota Vikings has an estimated audience of 302,137 people in Germany.

#28among American football in Germany#280among Team in Germany#1367in Sports

The average Minnesota Vikings fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jackie Robinson, Texas Roadhouse, Red Lobster, with strongest over-indexing on Jackie Robinson (183.99× the country average).

Demographically, the Minnesota Vikings audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Minnesota Vikings fan in Germany is more male, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Jackie Robinson.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minnesota Vikings profile in Germany.

Audience size
302K
in Germany
Gender
27.3%♀
72.7% male
Age
34.6
average years
Country rank
#17222
Team in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Minnesota Vikings fans

27.3% are female, 72.7% are male, average age 34.6.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Minnesota Vikings audience in Germany
MetricValue
Female27.3%
Male72.7%
Average age34.6
Estimated audience size302,137
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Minnesota Vikings audience in Germany
Age bracketShare%
16-1927%
20-2926%
30-3922%
40-4916%
50+9%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Minnesota Vikings audience comes from Germany.

Worldwide audience distribution share by country for Minnesota Vikings
CountryShare
United States84.0%
Canada3.0%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minnesota Vikings audience in Germany is strongest.

Fig. 05

Top regions by affinity

Minnesota Vikings fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.22×
02Mecklenburg-Vorpommern~7K1.15×
03Bayern~50K1.09×
04Sachsen~20K1.07×
05Sachsen-Anhalt~8K1.07×
06Berlin~10K1.04×
07Hessen~20K1.03×
08Hamburg~7K1.02×
09Schleswig-Holstein~10K1.00×
10Nordrhein-Westfalen~70K0.99×
11Niedersachsen~30K0.99×
12Thüringen~8K0.98×
13Brandenburg~9K0.97×
14Bremen~2K0.91×
15Baden-Württemberg~40K0.89×
16Saarland~3K0.70×
Fig. 06

Affinity by region

Affinity by region — Minnesota Vikings, Germany
0.70×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minnesota Vikings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minnesota Vikings audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports183.99×
02Le'Veon BellSports160.06×
03Red LobsterFood & Beverages81.32×
04DeAndre HopkinsSports73.09×
05Texas RoadhouseFood & Beverages72.05×
06AFC Championship GameSports51.07×
07National Football League on televisionSports21.46×
08The TasteFood & Beverages20.00×
09Papa John's PizzaFood & Beverages20.00×
10Fish (food)Food & Beverages20.00×
11Associated Wholesale GrocersShopping17.23×
12Public holidayTravel & Leisure15.40×
13Holiday villageTravel & Leisure15.11×
14Vikings (TV series)Movies & TV6.88×
15A Knight of the Seven KingdomsMovies & TV5.40×
16House of the DragonMovies & TV4.49×
17SupermanMovies & TV3.98×
18Game of ThronesMovies & TV3.10×
19Harry PotterMovies & TV2.59×
20TikTokInternet & Social Media1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minnesota Vikings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minnesota Vikings audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.63×
IndividualismJOY1.62×
Healthy LifestyleBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minnesota Vikings audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
Price SensitivityPREMIUM0.71×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Minnesota Vikings have in Germany?

Minnesota Vikings has an estimated audience of 302,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Minnesota Vikings fans?

27.3% of Minnesota Vikings fans are female, 72.7% are male, with an average age of 34.6 years.

03

Which brands do Minnesota Vikings fans like most?

Minnesota Vikings fans show strongest brand affinity for Jackie Robinson (183.99×), Texas Roadhouse (72.05×), and Red Lobster (81.32×) over the country average.

04

Where do Minnesota Vikings fans live in Germany?

Minnesota Vikings fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Minnesota Vikings fans also like?

Beyond Minnesota Vikings itself, the audience over-indexes on Texas Roadhouse (72.05×), Red Lobster (81.32×), Le'Veon Bell (160.06×), and The Taste (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Minnesota Vikings audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Minnesota Vikings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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