Minnesota Vikings Audience in Germany
Minnesota Vikings has an estimated audience of 303,305 people in Germany. 27.3% are female, 72.7% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jackie Robinson, Texas Roadhouse, DeAndre Hopkins, Red Lobster, Le'Veon Bell.
The average Minnesota Vikings fan in Germany is 34.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jackie Robinson, Texas Roadhouse, DeAndre Hopkins, with strongest over-indexing on Jackie Robinson (183.99× the country average). Demographically, the Minnesota Vikings audience skews more male with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Minnesota Vikings fans
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 34.6 |
| Estimated audience size | 303,305 |
Audience persona
The typical Minnesota Vikings fan in Germany is more male, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Jackie Robinson.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,312 | 1.03× |
| Bayern | 55,097 | 1.13× |
| Baden-Württemberg | 38,289 | 0.93× |
| Niedersachsen | 29,507 | 1× |
| Hessen | 24,448 | 1.06× |
| Rheinland-Pfalz | 18,832 | 1.24× |
| Sachsen | 15,732 | 1.06× |
| Berlin | 14,422 | 1.06× |
| Schleswig-Holstein | 10,972 | 1.01× |
| Brandenburg | 8,944 | 0.95× |
| Sachsen-Anhalt | 7,442 | 0.95× |
| Thüringen | 7,332 | 0.95× |
| Hamburg | 7,151 | 1.04× |
| Mecklenburg-Vorpommern | 6,122 | 1.06× |
| Bremen | 2,390 | 0.92× |
| Saarland | 2,309 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jackie Robinson | 183.99× | Sports |
| Texas Roadhouse | 72.05× | Food & Beverages |
| DeAndre Hopkins | 73.09× | Sports |
| Red Lobster | 81.32× | Food & Beverages |
| Le'Veon Bell | 160.06× | Sports |
| Harry Potter | 2.59× | Movies & TV |
| The Taste | 20× | Food & Beverages |
| Holiday village | 15.11× | Travel & Leisure |
| Fish (food) | 20× | Food & Beverages |
| Superman | 3.98× | Movies & TV |
| House of the Dragon | 4.49× | Movies & TV |
| National Football League on television | 21.46× | Sports |
| A Knight of the Seven Kingdoms | 5.4× | Movies & TV |
| Associated Wholesale Grocers | 17.23× | Shopping |
| Game of Thrones | 3.1× | Movies & TV |
| Euphoria | 2.37× | Movies & TV |
| Vikings (TV series) | 6.88× | Movies & TV |
| AFC Championship Game | 51.07× | Sports |
| TikTok | 1.84× | Internet & Social Media |
| Public holiday | 15.4× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.37 |
| Extroversion | THRILL | 1.36 |
| DIY Mentality | THRILL | 1.34 |
| Sports Activity | POWER | 1.25 |
| Urban Lifestyle | OPEN | 1.23 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 84.7% |
| Canada | 2.3% |
| Germany | 1.5% |
See Minnesota Vikings audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Minnesota Vikings have in Germany?
Minnesota Vikings has an estimated audience of 303,305 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Minnesota Vikings fans?
27.3% of Minnesota Vikings fans are female, 72.7% are male, with an average age of 34.6 years.
Which brands do Minnesota Vikings fans like most?
Minnesota Vikings fans show strongest brand affinity for Jackie Robinson (183.99×), Texas Roadhouse (72.05×), and DeAndre Hopkins (73.09×) over the country average.
Where do Minnesota Vikings fans live in Germany?
Minnesota Vikings fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,312), Bayern (reach 55,097), and Baden-Württemberg (reach 38,289). These three regions account for the largest share of the active audience.
What other brands do Minnesota Vikings fans also like?
Beyond Minnesota Vikings itself, the audience over-indexes on Texas Roadhouse (72.05×), DeAndre Hopkins (73.09×), Red Lobster (81.32×), and Le'Veon Bell (160.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minnesota Vikings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.