Rascasse Audience Intelligence

Holiday village Audience in Germany

A data profile of the people who buy, follow and care about Holiday village in Germany — modelled from more than twelve digital signal sources. Holiday village has an estimated audience of 782,607 people in Germany.

#3636among Topic in Germany#644in Travel & Leisure

The average Holiday village fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Center Parcs, US Open (tennis), Landal Greenparks, with strongest over-indexing on Center Parcs (13.17× the country average).

Demographically, the Holiday village audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Holiday village fan in Germany is more female, around 45.1 years old, with strong Risk Appetite tendencies and a notable affinity for Center Parcs.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday village profile in Germany.

Audience size
783K
in Germany
Gender
64.1%♀
35.9% male
Age
45.1
average years
Country rank
#8038
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday village fans

64.1% are female, 35.9% are male, average age 45.1.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Holiday village audience in Germany
MetricValue
Female64.1%
Male35.9%
Average age45.1
Estimated audience size782,607
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Holiday village audience in Germany
Age bracketShare%
16-194%
20-2912%
30-3928%
40-4929%
50+26%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Holiday village audience comes from Germany.

Worldwide audience distribution share by country for Holiday village
CountryShare
Italy31.2%
Netherlands13.2%
France10.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday village audience in Germany is strongest.

Fig. 05

Top regions by affinity

Holiday village fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K1.66×
02Rheinland-Pfalz~50K1.36×
03Sachsen-Anhalt~30K1.36×
04Niedersachsen~100K1.31×
05Mecklenburg-Vorpommern~20K1.12×
06Thüringen~20K1.10×
07Brandenburg~30K1.06×
08Sachsen~40K1.01×
09Saarland~10K0.99×
10Schleswig-Holstein~30K0.91×
11Bremen~6K0.91×
12Hessen~50K0.90×
13Hamburg~10K0.72×
14Berlin~20K0.66×
15Baden-Württemberg~70K0.62×
16Bayern~50K0.39×
Fig. 06

Affinity by region

Affinity by region — Holiday village, Germany
0.39×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday village audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday village audience
#·InterestCategoryAffinity×
01Miami DolphinsSports20.00×
02Los Angeles RamsSports20.00×
03New Orleans SaintsSports20.00×
04New York JetsSports20.00×
05New York GiantsSports20.00×
06Las Vegas RaidersSports19.26×
07US Open (tennis)Sports18.43×
08Landal GreenparksTravel & Leisure15.79×
09Tampa Bay BuccaneersSports15.41×
10Kansas City ChiefsSports15.28×
11PubMedInternet & Social Media13.79×
12Center ParcsTravel & Leisure13.17×
13Charlotte TilburyBeauty & Wellness9.63×
14StarbucksFood & Beverages6.11×
15RyanairTravel & Leisure3.21×
16TK MaxxShopping2.86×
17VacationsTravel & Leisure2.83×
18Müller (company)Food & Beverages2.43×
19NatureHome & Garden2.39×
20Netto Marken-DiscountShopping2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday village audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday village audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.78×
Need for SecurityCONSERVATISM1.47×
Quality AwarenessPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday village audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
Luxury OrientationPREMIUM0.77×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holiday village have in Germany?

Holiday village has an estimated audience of 782,607 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Holiday village fans?

64.1% of Holiday village fans are female, 35.9% are male, with an average age of 45.1 years.

03

Which brands do Holiday village fans like most?

Holiday village fans show strongest brand affinity for Center Parcs (13.17×), US Open (tennis) (18.43×), and Landal Greenparks (15.79×) over the country average.

04

Where do Holiday village fans live in Germany?

Holiday village fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Niedersachsen (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday village fans also like?

Beyond Holiday village itself, the audience over-indexes on US Open (tennis) (18.43×), Landal Greenparks (15.79×), Starbucks (6.11×), and Charlotte Tilbury (9.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Holiday village audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Holiday village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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