Holiday village Audience in Germany
Holiday village has an estimated audience of 782,607 people in Germany. 64.1% are female, 35.9% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Saving, Rossmann, Graham Greene (actor), Product design, Home Office.
The average Holiday village fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Saving, Rossmann, Graham Greene (actor), with strongest over-indexing on Saving (3.36× the country average). Demographically, the Holiday village audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Holiday village fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 45.1 |
| Estimated audience size | 782,607 |
Audience persona
The typical Holiday village fan in Germany is more female, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for Saving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 285,035 | 1.66× |
| Niedersachsen | 99,488 | 1.31× |
| Baden-Württemberg | 68,650 | 0.64× |
| Hessen | 55,273 | 0.93× |
| Rheinland-Pfalz | 53,298 | 1.36× |
| Bayern | 47,360 | 0.38× |
| Sachsen | 39,733 | 1.04× |
| Sachsen-Anhalt | 27,839 | 1.37× |
| Brandenburg | 26,187 | 1.08× |
| Schleswig-Holstein | 25,584 | 0.91× |
| Thüringen | 21,794 | 1.09× |
| Berlin | 21,702 | 0.62× |
| Mecklenburg-Vorpommern | 16,117 | 1.08× |
| Hamburg | 12,833 | 0.73× |
| Saarland | 9,337 | 0.97× |
| Bremen | 5,588 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saving | 3.36× | Business & Career |
| Rossmann | 1.57× | Shopping |
| Graham Greene (actor) | 6.97× | |
| Product design | 2.16× | Business & Career |
| Home Office | 1.53× | Business & Career |
| Artistic inspiration | 1.55× | Arts & Culture |
| Unique Gifts | 1.71× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Preacher (comics) | 7.08× | Literature |
| Birthday Gifts | 1.74× | Kids & Family |
| Jack White | 1.99× | Movies & TV |
| Indigenous Australian art | 5.44× | Arts & Culture |
| Natural rubber | 2.09× | Cars & Mobility |
| Euphonium | 9.22× | Music & Radio |
| Israel | 1.59× | Travel & Leisure |
| Larry Mullen, Jr. | 19.32× | Music & Radio |
| Time (magazine) | 1.53× | News |
| Max Planck Society | 8.12× | Politics & Society |
| Euskirchen (district) | 5.71× | Travel & Leisure |
| Molly Hatchet | 9.11× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.56 |
| Design Affinity | PREMIUM | 1.4 |
| DIY Mentality | THRILL | 1.35 |
| Tradition | CONSERVATISM | 1.35 |
| Family Orientation | CONSERVATISM | 1.33 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 31.2% |
| Netherlands | 13.2% |
| France | 10.5% |
See Holiday village audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Holiday village have in Germany?
Holiday village has an estimated audience of 782,607 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Holiday village fans?
64.1% of Holiday village fans are female, 35.9% are male, with an average age of 45.1 years.
Which brands do Holiday village fans like most?
Holiday village fans show strongest brand affinity for Saving (3.36×), Rossmann (1.57×), and Graham Greene (actor) (6.97×) over the country average.
Where do Holiday village fans live in Germany?
Holiday village fans in Germany are most concentrated in Nordrhein-Westfalen (reach 285,035), Niedersachsen (reach 99,488), and Baden-Württemberg (reach 68,650). These three regions account for the largest share of the active audience.
What other brands do Holiday village fans also like?
Beyond Holiday village itself, the audience over-indexes on Rossmann (1.57×), Graham Greene (actor) (6.97×), Product design (2.16×), and Home Office (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Holiday village. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.