Rascasse Audience Intelligence

Las Vegas Raiders Audience in Germany

A data profile of the people who buy, follow and care about Las Vegas Raiders in Germany — modelled from more than twelve digital signal sources. Las Vegas Raiders has an estimated audience of 327,699 people in Germany.

#24among American football in Germany#257among Team in Germany#1287in Sports

The average Las Vegas Raiders fan in Germany is 32.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cleveland Browns, Indianapolis Colts, Buffalo Bills, with strongest over-indexing on Cleveland Browns (58.4× the country average).

Demographically, the Las Vegas Raiders audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Las Vegas Raiders fan in Germany is more male, around 32.2 years old, with strong Patriotism tendencies and a notable affinity for Cleveland Browns.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas Raiders profile in Germany.

Audience size
328K
in Germany
Gender
28.0%♀
72.0% male
Age
32.2
average years
Country rank
#16275
Team in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas Raiders fans

28.0% are female, 72.0% are male, average age 32.2.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Las Vegas Raiders audience in Germany
MetricValue
Female28.0%
Male72.0%
Average age32.2
Estimated audience size327,699
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Las Vegas Raiders audience in Germany
Age bracketShare%
16-1935%
20-2926%
30-3919%
40-4913%
50+7%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Las Vegas Raiders audience comes from Germany.

Worldwide audience distribution share by country for Las Vegas Raiders
CountryShare
United States79.6%
Mexico2.7%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas Raiders audience in Germany is strongest.

Fig. 05

Top regions by affinity

Las Vegas Raiders fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.50×
02Rheinland-Pfalz~20K1.21×
03Mecklenburg-Vorpommern~7K1.19×
04Nordrhein-Westfalen~80K1.10×
05Schleswig-Holstein~10K1.09×
06Hessen~30K1.07×
07Bayern~50K1.02×
08Niedersachsen~30K1.00×
09Baden-Württemberg~40K0.98×
10Berlin~10K0.96×
11Saarland~4K0.92×
12Bremen~3K0.90×
13Sachsen~10K0.86×
14Brandenburg~9K0.86×
15Thüringen~7K0.81×
16Sachsen-Anhalt~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Raiders, Germany
0.74×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas Raiders audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas Raiders audience
#·InterestCategoryAffinity×
01Jackie RobinsonSports191.59×
02Los Angeles Angels of AnaheimSports91.92×
03Texas RoadhouseFood & Beverages75.02×
04Cleveland BrownsSports58.40×
05Indianapolis ColtsSports51.53×
06Jacksonville JaguarsSports50.77×
07Cincinnati BengalsSports48.00×
08Arizona CardinalsSports42.56×
09Baltimore RavensSports41.98×
10Houston TexansSports40.62×
11Buffalo BillsSports36.92×
12San Francisco 49ersSports33.95×
13Pittsburgh SteelersSports32.86×
14Kansas City ChiefsSports30.97×
15Tampa Bay BuccaneersSports28.65×
16Seattle SeahawksSports26.00×
17Travis KelceSports17.79×
18NBA playoffsSports12.85×
19BackyardHome & Garden11.11×
20For sale by ownerHome & Garden11.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas Raiders audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas Raiders audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.18×
Risk AppetiteTHRILL2.07×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas Raiders audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
Family OrientationCONSERVATISM0.77×
Price SensitivityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas Raiders have in Germany?

Las Vegas Raiders has an estimated audience of 327,699 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Las Vegas Raiders fans?

28.0% of Las Vegas Raiders fans are female, 72.0% are male, with an average age of 32.2 years.

03

Which brands do Las Vegas Raiders fans like most?

Las Vegas Raiders fans show strongest brand affinity for Cleveland Browns (58.4×), Indianapolis Colts (51.53×), and Buffalo Bills (36.92×) over the country average.

04

Where do Las Vegas Raiders fans live in Germany?

Las Vegas Raiders fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas Raiders fans also like?

Beyond Las Vegas Raiders itself, the audience over-indexes on Indianapolis Colts (51.53×), Buffalo Bills (36.92×), Jackie Robinson (191.59×), and Kansas City Chiefs (30.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in Germany

See Las Vegas Raiders audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Las Vegas Raiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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