Las Vegas Raiders Audience in Germany
Las Vegas Raiders has an estimated audience of 327,085 people in Germany. 28.0% are female, 72.0% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cleveland Browns, Indianapolis Colts, Buffalo Bills, Jackie Robinson, Kansas City Chiefs.
The average Las Vegas Raiders fan in Germany is 32.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cleveland Browns, Indianapolis Colts, Buffalo Bills, with strongest over-indexing on Cleveland Browns (58.4× the country average). Demographically, the Las Vegas Raiders audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of Las Vegas Raiders fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 32.2 |
| Estimated audience size | 327,085 |
Audience persona
The typical Las Vegas Raiders fan in Germany is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cleveland Browns.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,828 | 1.17× |
| Bayern | 55,721 | 1.06× |
| Baden-Württemberg | 46,629 | 1.04× |
| Niedersachsen | 32,282 | 1.02× |
| Hessen | 27,389 | 1.1× |
| Rheinland-Pfalz | 19,590 | 1.2× |
| Berlin | 14,703 | 1.01× |
| Sachsen | 13,814 | 0.86× |
| Schleswig-Holstein | 12,179 | 1.04× |
| Hamburg | 11,747 | 1.59× |
| Brandenburg | 8,698 | 0.86× |
| Mecklenburg-Vorpommern | 6,575 | 1.05× |
| Thüringen | 5,939 | 0.71× |
| Sachsen-Anhalt | 5,391 | 0.64× |
| Saarland | 3,259 | 0.81× |
| Bremen | 2,379 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cleveland Browns | 58.4× | Sports |
| Indianapolis Colts | 51.53× | Sports |
| Buffalo Bills | 36.92× | Sports |
| Jackie Robinson | 191.59× | Sports |
| Kansas City Chiefs | 30.97× | Sports |
| Cincinnati Bengals | 48× | Sports |
| Baltimore Ravens | 41.98× | Sports |
| San Francisco 49ers | 33.95× | Sports |
| Los Angeles Angels of Anaheim | 91.92× | Sports |
| Backyard | 11.11× | Home & Garden |
| Pittsburgh Steelers | 32.86× | Sports |
| Jacksonville Jaguars | 50.77× | Sports |
| Houston Texans | 40.62× | Sports |
| Tampa Bay Buccaneers | 28.65× | Sports |
| NBA playoffs | 12.85× | Sports |
| Travis Kelce | 17.79× | Sports |
| For sale by owner | 11.08× | Home & Garden |
| Texas Roadhouse | 75.02× | Food & Beverages |
| Seattle Seahawks | 26× | Sports |
| Arizona Cardinals | 42.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.35 |
| Travelling | THRILL | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
| Patriotism | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.24 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| Mexico | 2.6% |
| Canada | 2.0% |
See Las Vegas Raiders audiences in other countries
More American football audiences in Germany
- NFL (6,150,099)
- Super Bowl (1,966,255)
- O. J. Simpson (1,191,063)
- Travis Kelce (1,108,147)
- Jaden Smith (744,269)
Frequently asked questions
How many fans does Las Vegas Raiders have in Germany?
Las Vegas Raiders has an estimated audience of 327,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Las Vegas Raiders fans?
28.0% of Las Vegas Raiders fans are female, 72.0% are male, with an average age of 32.2 years.
Which brands do Las Vegas Raiders fans like most?
Las Vegas Raiders fans show strongest brand affinity for Cleveland Browns (58.4×), Indianapolis Colts (51.53×), and Buffalo Bills (36.92×) over the country average.
Where do Las Vegas Raiders fans live in Germany?
Las Vegas Raiders fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,828), Bayern (reach 55,721), and Baden-Württemberg (reach 46,629). These three regions account for the largest share of the active audience.
What other brands do Las Vegas Raiders fans also like?
Beyond Las Vegas Raiders itself, the audience over-indexes on Indianapolis Colts (51.53×), Buffalo Bills (36.92×), Jackie Robinson (191.59×), and Kansas City Chiefs (30.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Las Vegas Raiders. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.