Rascasse Audience Intelligence

Las Vegas Raiders Fan Demographics in United States

Las Vegas Raiders has an estimated audience of 14.7M people in United States.

#26among American football in United States
#46among teams in United States#187in Sports

The average Las Vegas Raiders fan in United States is 37.3 years old, more male, and lives primarily in California.

By number of fans, Las Vegas Raiders ranks #19 among the 32 NFL teams in United States.

Women make up 30.2% of the fan base, 1.2 percentage points fewer than the group average.

In Q3/2026, search interest was +1.8% on the same quarter a year earlier; the median across the group was −1.6%.

Interest is seasonal: September, October and November account for 42% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Florida State Seminoles football, CBS Sports Network, Jacksonville Jaguars, with strongest over-indexing on Florida State Seminoles football (6.75× the country average).

Demographically, the Las Vegas Raiders audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity.

The typical Las Vegas Raiders fan in United States is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Florida State Seminoles football.

Category: Sports · Type: Team · Subtype: American football

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
14.7M
in United States
Gender
30.2%♀
69.8% male
Age
37.3
average years
Country rank
#2403
among all objects in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Las Vegas Raiders fans

30.2% are female, 69.8% are male, average age 37.3.

Fig. 02

Gender split

30.2%
Female
69.8%
Male
Demographic split for Las Vegas Raiders audience in United States
MetricValue
Female30.2%
Male69.8%
Average age37.3
Estimated audience size14.7M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Las Vegas Raiders audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4420%
45-5418%
55+15%
Fig. 04

Worldwide distribution

83.3%

of the worldwide Las Vegas Raiders audience comes from United States.

Worldwide audience distribution share by country for Las Vegas Raiders
CountryShare
United States83.3%
Canada2.4%
Mexico2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Las Vegas Raiders fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~500K3.57×
02New Mexico~200K2.56×
03California~4.5M2.46×
04Idaho~200K2.33×
05Montana~100K2.01×
06Wyoming~50K1.84×
07Colorado~400K1.62×
08Hawaii~100K1.57×
09Oregon~300K1.54×
10South Dakota~50K1.37×
11Arizona~500K1.35×
12Iowa~200K1.27×
13Kansas~200K1.27×
14Utah~200K1.23×
15Washington~400K1.10×
16Nebraska~90K1.02×
17Missouri~300K0.98×
18North Dakota~30K0.93×
19Mississippi~100K0.91×
20Alaska~30K0.87×
21Pennsylvania~500K0.81×
22South Carolina~200K0.79×
23West Virginia~60K0.78×
24Delaware~30K0.77×
25Arkansas~100K0.75×
26Virginia~300K0.72×
27Ohio~400K0.69×
28Oklahoma~100K0.69×
29Kentucky~100K0.66×
30Maine~40K0.66×
31Tennessee~200K0.64×
32Texas~600K0.63×
33Connecticut~100K0.63×
34North Carolina~300K0.62×
35New Jersey~300K0.62×
36Maryland~200K0.62×
37Rhode Island~30K0.61×
38Louisiana~100K0.59×
39New Hampshire~30K0.59×
40Indiana~200K0.58×
41Illinois~300K0.57×
42Wisconsin~100K0.56×
43Florida~500K0.54×
44Georgia~300K0.52×
45Washington, District of Columbia~20K0.51×
46New York~400K0.49×
47Michigan~200K0.49×
48Minnesota~100K0.48×
49Alabama~100K0.48×
50Massachusetts~100K0.45×
Fig. 06

Affinity by region

Affinity by region — Las Vegas Raiders, United States
0.45×1.00×3.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Las Vegas Raiders audience vs. the country average
#·InterestCategoryAffinity×
01Florida State Seminoles footballSports6.75×
02CBS Sports NetworkSports6.65×
03Jacksonville JaguarsSports6.23×
04NFL Sunday TicketEvent6.06×
05Cincinnati BengalsSports5.72×
06Tampa Bay BuccaneersSports5.67×
07Indianapolis ColtsSports5.38×
08Cleveland BrownsSports5.13×
09Atlanta FalconsSports5.05×
10Minnesota VikingsSports5.01×
11Buffalo BillsSports4.77×
12New York GiantsSports4.72×
13Seattle SeahawksSports4.47×
14Detroit LionsSports4.32×
15Pittsburgh SteelersSports4.21×
16Denver BroncosSports4.19×
17Green Bay PackersSports3.68×
18NBA TVSports3.31×
19NBA playoffsSports2.91×
20NBA FinalsSports2.84×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Las Vegas Raiders audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Las Vegas Raiders audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.01×
PatriotismCONSERVATISM0.99×
Early Adopter MentalityPOWER0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Las Vegas Raiders audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
TraditionCONSERVATISM0.64×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Appendix

Explore more audiences

More American football audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Las Vegas Raiders over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/las-vegas-raiders-13520” · Methodology