PubMed Audience in Germany
PubMed has an estimated audience of 1,010,058 people in Germany. 61.1% are female, 38.9% are male, average age 35.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: White Collar, Urbania, D-Link, Trend Micro, AbbVie.
The average PubMed fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include White Collar, Urbania, D-Link, with strongest over-indexing on White Collar (267.93× the country average). Demographically, the PubMed audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine
Demographics of PubMed fans
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 35.7 |
| Estimated audience size | 1,010,058 |
Audience persona
The typical PubMed fan in Germany is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for White Collar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 227,470 | 1.03× |
| Bayern | 198,470 | 1.22× |
| Baden-Württemberg | 180,664 | 1.31× |
| Hessen | 85,759 | 1.11× |
| Niedersachsen | 80,376 | 0.82× |
| Berlin | 63,423 | 1.4× |
| Sachsen | 48,632 | 0.98× |
| Rheinland-Pfalz | 43,495 | 0.86× |
| Schleswig-Holstein | 33,420 | 0.92× |
| Hamburg | 30,631 | 1.34× |
| Sachsen-Anhalt | 25,836 | 0.99× |
| Thüringen | 20,682 | 0.8× |
| Brandenburg | 20,215 | 0.65× |
| Mecklenburg-Vorpommern | 19,149 | 0.99× |
| Saarland | 10,658 | 0.86× |
| Bremen | 6,104 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| White Collar | 267.93× | Movies & TV |
| Urbania | 336.81× | Travel & Leisure |
| D-Link | 286.84× | Technology & Electronics |
| Trend Micro | 166.13× | Technology & Electronics |
| AbbVie | 142.42× | Health |
| Electronic stability control | 267.18× | Cars & Mobility |
| apartment finder | 198.02× | Internet & Social Media |
| Sapphire Technology | 347.19× | Technology & Electronics |
| Lima | 80.55× | Travel & Leisure |
| UpToDate | 102.31× | Health |
| Hartsfield–Jackson Atlanta International Airport | 238× | Travel & Leisure |
| universidad peruana de ciencias aplicadas | 542.03× | Business & Career |
| S&P CNX Nifty | 207.67× | Business & Career |
| Elsevier | 128.25× | Literature |
| Kuchenne rewolucje | 160.36× | Movies & TV |
| Tulum, Quintana Roo | 54.47× | Travel & Leisure |
| Secondary School Certificate | 169.39× | Business & Career |
| Royal Stag | 170.17× | Food & Beverages |
| Lamudi | 231.6× | Home & Garden |
| University of Calgary | 108.55× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.8 |
| Urban Lifestyle | OPEN | 1.59 |
| Sustainability | BALANCE | 1.53 |
| Risk Appetite | THRILL | 1.46 |
| Travelling | THRILL | 1.43 |
| Community Orientation | OPEN | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.7% |
| United States | 5.9% |
| Brazil | 5.7% |
See PubMed audiences in other countries
More Search engine audiences in Germany
- Google (12,603,128)
- Ecosia (2,045,898)
- DuckDuckGo (1,558,534)
- Yelp (234,563)
- Naver (189,849)
Frequently asked questions
How many fans does PubMed have in Germany?
PubMed has an estimated audience of 1,010,058 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PubMed fans?
61.1% of PubMed fans are female, 38.9% are male, with an average age of 35.7 years.
Which brands do PubMed fans like most?
PubMed fans show strongest brand affinity for White Collar (267.93×), Urbania (336.81×), and D-Link (286.84×) over the country average.
Where do PubMed fans live in Germany?
PubMed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 227,470), Bayern (reach 198,470), and Baden-Württemberg (reach 180,664). These three regions account for the largest share of the active audience.
What other brands do PubMed fans also like?
Beyond PubMed itself, the audience over-indexes on Urbania (336.81×), D-Link (286.84×), Trend Micro (166.13×), and AbbVie (142.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PubMed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.