Rascasse Audience Intelligence

PubMed Audience in Germany

A data profile of the people who buy, follow and care about PubMed in Germany — modelled from more than twelve digital signal sources. PubMed has an estimated audience of 999,974 people in Germany.

#4among Search engine in Germany#232among Website / Newspaper / Magazine in Germany#97in Internet & Social Media

The average PubMed fan in Germany is 35.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include White Collar, Urbania, D-Link, with strongest over-indexing on White Collar (267.93× the country average).

Demographically, the PubMed audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical PubMed fan in Germany is more female, around 35.7 years old, with strong Travelling tendencies and a notable affinity for White Collar.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Search engine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PubMed profile in Germany.

Audience size
1000K
in Germany
Gender
61.1%♀
38.9% male
Age
35.7
average years
Country rank
#6530
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of PubMed

61.1% are female, 38.9% are male, average age 35.7.

Fig. 02

Gender split

61.1%
Female
38.9%
Male
Demographic split for PubMed audience in Germany
MetricValue
Female61.1%
Male38.9%
Average age35.7
Estimated audience size999,974
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the PubMed audience in Germany
Age bracketShare%
16-1930%
20-2920%
30-3917%
40-4920%
50+14%
Fig. 04

Worldwide distribution

1.8%

of the worldwide PubMed audience comes from Germany.

Worldwide audience distribution share by country for PubMed
CountryShare
China22.4%
United States5.7%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PubMed audience in Germany is strongest.

Fig. 05

Top regions by affinity

PubMed fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.34×
02Hamburg~30K1.33×
03Baden-Württemberg~200K1.27×
04Bayern~200K1.19×
05Hessen~90K1.12×
06Sachsen-Anhalt~30K1.03×
07Nordrhein-Westfalen~200K1.00×
08Mecklenburg-Vorpommern~20K1.00×
09Sachsen~50K0.98×
10Schleswig-Holstein~30K0.93×
11Saarland~10K0.91×
12Rheinland-Pfalz~40K0.85×
13Niedersachsen~80K0.83×
14Thüringen~20K0.83×
15Bremen~7K0.76×
16Brandenburg~20K0.66×
Fig. 06

Affinity by region

Affinity by region — PubMed, Germany
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PubMed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PubMed audience
#·InterestCategoryAffinity×
01universidad peruana de ciencias aplicadasBusiness & Career542.03×
02Sapphire TechnologyTechnology & Electronics347.19×
03UrbaniaTravel & Leisure336.81×
04D-LinkTechnology & Electronics286.84×
05White CollarMovies & TV267.93×
06Electronic stability controlCars & Mobility267.18×
07Hartsfield–Jackson Atlanta International AirportTravel & Leisure238.00×
08LamudiHome & Garden231.60×
09S&P CNX NiftyBusiness & Career207.67×
10apartment finderInternet & Social Media198.02×
11Royal StagFood & Beverages170.17×
12Secondary School CertificateBusiness & Career169.39×
13Trend MicroTechnology & Electronics166.13×
14Kuchenne rewolucjeMovies & TV160.36×
15AbbVieHealth142.42×
16ElsevierLiterature128.25×
17UpToDateHealth102.31×
18LimaTravel & Leisure80.55×
19The KooksMusic & Radio79.58×
20Tulum, Quintana RooTravel & Leisure54.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PubMed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PubMed audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.20×
SustainabilityBALANCE2.11×
Career OrientationPOWER2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PubMed audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.97×
Social Media UsageJOY1.43×
CreativityOPEN1.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PubMed have in Germany?

PubMed has an estimated audience of 999,974 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of PubMed fans?

61.1% of PubMed fans are female, 38.9% are male, with an average age of 35.7 years.

03

Which brands do PubMed fans like most?

PubMed fans show strongest brand affinity for White Collar (267.93×), Urbania (336.81×), and D-Link (286.84×) over the country average.

04

Where do PubMed fans live in Germany?

PubMed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do PubMed fans also like?

Beyond PubMed itself, the audience over-indexes on Urbania (336.81×), D-Link (286.84×), Trend Micro (166.13×), and AbbVie (142.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Search engine audiences in Germany

See PubMed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for PubMed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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